Get the Most for Your Money
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Transcript of Get the Most for Your Money
GET THE MOST FOR YOUR $$
NYLA Conference September 27, 2013Presentation by:Monica Kuryla, Fayetteville Free Library Heather Matzel, Fayetteville Free Library Richard Ashby, President, LiteracyNationAndrew P. Jackson (Sekou Molefi Baako), Queens Library
Intro
How to develop/promote/implement programming for little to no $
Reallocating materials budget funds from print resources to support/enhance new formats.
Ways to enhance your reference service offerings at little to no cost
Cost Effective Programming
LiteracyNation Inc. Volunteer activities can be fun for day
time patrons (DTP) and their friends.
Once a month host a “My Library” program When your shelves are dusty or your
paperbacks need weeding…DTP are great volunteers
Cost Effective Programming
We offer job Fairs, Resume workshops. Health seminars, Tax preparation assistance. New York State Department of Labor will host job fairs and resume workshops, for no cost. Local Hospitals and health agencies will also host your health fairs. Community and local authors will be happy to come host book talks or writing workshops.
Cost Effective Programming
DTP come to the library for a variety of reasons.
People may go to the library looking mainly for information.
New moms connect at baby storytimes; elderly people, often facing difficult life transitions, attend events and find that they make new friends. Patrons seek new careers and employment.
Cost Effective Programming
Adults love games.Set up a Game day or night for video and board games at the library they feel empowered. They will need little or no money to have a gaming event Have the teens hand draw posters and flyers for advertisement of the programs. DTP love Scrabble, monopoly, chest, checkers, and card games. Offer zumba or yoga classes in the day or evening.
Cost Effective Programming
Craft projects can be offered to DTP in many ways: as a stand-alone project. Morning sewing clubs, scrap book. Collect free craft materials from friends, coworkers and relatives.
“…with literacy and justice for all”
www.literacynation.com
Make Your Library the Center of Your Community By Any Means Necessary…
Examples of Local Program Ideas Local History Talks, site tours, power points,
discussions, walking tours Genealogy Workshops Family History Talks Local High School Teachers or College
Professor Lectures Local Historians and Town Hall
Discussions
Musical Performances
Open Mic (include more than just poetry or literature readings) Local choral groups or choirs, vocalists, choirs Holiday music concerts Barber Shop Quartets Dance troupes, ensembles, schools Music school recitals Significant local events, celebrations Local musicians and vocalists School/college ensembles, bands and orchestras with Q & A Classical, jazz, hip-hop, opera, string quartets, solo artists,
orchestras, do-wop Musical concerts featuring music from different cultures and
ages Poetry with music; artist painting with music performance Acapella performances Puppet and Magic Shows
Library co-Sponsored Activities and Events. Read-A-Loud (invite prominent local
participants) Career Day (prominent local residents,
business, elected officials, etc. Library Open House (advocacy and outreach) Library Anniversary Celebration or significant
calendar dates Friends of the Library events Library Advocacy Day Family Day (community celebration, inclusive,
co-sponsored)
Library co-Sponsored Activities and Events. Film Screenings and Discussions Old and New; Black and White/Color; Silent
Films Televised prominent events, parades,
celebrations, inauguration, concerts, etc) Poet reading and discussion Author reading and discussion (local authors,
critics, journalists, etc) Book Talk and discussion Book Club open discussion – public invited Film screening and discussion (biographical, old
black & white, historical, etc.) Film and book talk of same title with guest
speaker
Settings (Maximize your audience and exposure) @ Library and Off-Site
Indoor or outdoor Senior Centers Town square Hospital In the park School yard Library Atrium Children’s
Room YA Room Sidewalk Courtyard or Garden City Hall
Funding Sources (Not always about the Benjamin$$ but In-Kind Services) Library development office (grants,
foundations) Friends of the Library Local government grants (City, County,
State) New York State Council on the Arts Local Arts Council New York City Department of Cultural
Affairs Elected Official’s Discretionary
Grants/Funds
Publicity & Outreach
Website (keep it updated) Facebook, Twitter, Blog. Pinterest, Youtube,
Library’s plasma screen Flyers & Posters (English and Other Languages
if appropriate) Bulletin Boards Local Newspapers (paid and community bulletin
board) Public Access Television (public service
announcement, ad) Local radio interview Churches and Senior Centers
Who to Invite to Participate Library Board of Trustees, Director and Staff Library Volunteers and Residents Friends of the Library Library Customers Local Board of Regents Representative Elected Officials (Town, County, City, State) Corporate and Business leaders Socialites and Prominent and Famous Citizens College President and Professors School Principals and teachers School classes, band Athletes and Coaches (collegiate, schools, town leagues) Boy Scouts, Girl Scouts, Brownies, Cub Scouts Clergy and Religious Leaders Parents, Teachers, PTA and Community Groups Popular journalists and TV News Anchors Friends and Neighbors Retirees and Founding Library Staff and Board Members Enemies :0) In other words, invite everybody!
Ideas to Consider
* Combine Programs When Optional to Maximize Audience Development
* Create Program Planning Committees. Invite Outsiders to Participate.
* Give you’re your youth and elders a voice. * Create Ownership of the Library and Programs for Success. * Everything Doesn’t Cost BIG Money to be Successful. * Give Yourself Ample Time to Plan and Execute Programs * Cross Section of Programs Should Be Representative of the
Culture and Ages of Your Community. * Ask!
Andrew P. Jackson (Sekou Molefi Baako), Executive Director Queens Library’s Langston Hughes Community Library and
Cultural Center
Budgeting Strategy
Create rich collections and resources
Challenges:
changing formats and mediums rapidly changing patron requests set budgets increasing demands on our time as
librarians to support the community, we need a way to make these important decisions in a timely fashion
Budgeting Strategy
What do you have and why? What do you need?
Evaluations Patron driven acquisitions
How can you make it possible? Be flexible Reallocate funds
Budgeting Strategy
What do you have? Why?
Resource Subject Area
How funded?
Cost Renewal date
Rep contact How to find stats
Novelist Reader’s Advisory
By our library
$1,000/year Feb 1st Amanda Poor, 1-800-653-2726 ex. 296
http://eadmin.ebscohost.com/eadmin/Login.aspx
Job & Career Accelerator
Job & Career
By the Consortium
$0 March 1st Peg Elliot, [email protected]
Email from [email protected]
Grolier Online
Encyclopedia
By the State library
$0 Sept. 1st [email protected]
Email [email protected]
Freegal eMusic By our library
$4,000/year Dec 1st Jim Petersen, (571) 730-4300
http://www.freegalmusic.com/admin/users/login
Budgeting Strategy
What do you need? Example of Staff evaluation:About how many times per month do you use the following to help a patron:
Access Newspaper Archives ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Biography Resource Center ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Britannic Reference Center ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Career Cruising ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
CultureGrams ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Budgeting Strategy
What do you need (cont.)? Patron Driven Acquisitions
Formal survey on website, Facebook Conversations at the desk Reports/Statistics Purchase on demand =instant gratification
Budgeting Strategy
How can you make it possible? Latitude in the budget
Materials Reallocation
Ask why?
Providing Cost Effective Reference Resources
Creating a virtual “research room” with FREE Resources
Evaluate and assess existing resources, consider specific user needs (Make sure they are relevant to your community’s information needs!)
Develop categories or subjects-research resources available
Make comparisons of selected resources per subject and narrow resource list down to 5 credible sources per subject.
Design layout, annotate and make it visible to users
Providing Cost Effective Reference Services
Creating virtual instruction opportunities for FREE
Offer live Skype instruction right from the Reference desk during designated hours
Record your own 3 minute video clips on “how to…” (download an eBook to a Kindle Fire, etc.) and upload to a YouTube account. A great way to personalize the instruction and promote it on social networks as “how to” of the day.
Providing Cost Effective Reference Promotion & Engagement
Reference and social networks FREE Promotion Create a social networking plan for how often to
post, what content to post, etc. Post links to free credible resources and explain
why you recommend them or how they can be useful to your community.
Ask questions, survey community wants/needs/expectations of reference services and/or resources
Create a conversation with library users-for example “What are you reading this weekend?”
Questions?
Contact info:Monica Kuryla [email protected] Matzel [email protected] Ashby
[email protected] P. Jackson (Sekou Molefi Baako)[email protected]: Shauntee Burns