Julie MacManus MediaTel Group @ juliemacmanus 20 th March 2013
Get the answers - Mediatel · Brands & sub-brands Twitter Facebook YouTube ManchesterCity FC 9226...
Transcript of Get the answers - Mediatel · Brands & sub-brands Twitter Facebook YouTube ManchesterCity FC 9226...
Get the answers
2
Why Now?
www.streamhub.co.uk Confidential
£150 Million to
£350 Million
$5.5 Billion
$1.8 Billion
The US players have paved the way for premium OTT
And the UK leads the pack in Europe
and more!
3
Loyalty management analytics for media companies to grow, market to
& sell digital audiences
What is Streamhub?
www.streamhub.co.uk Confidential
Broadcasters Web-based Aggregators Content Creators
We are currently working with:
Partners: Customers:
Broadcasters who are looking to better monestise their VOD or
Live streaming services
CNNCNN TruTVTruTVCartoon
Network
Cartoon
Network
Channel n
Region y
Channel n
Region yEach Channel has visibility of their own data only.
Access to all Channels and Regions
See it all in one hub
5
Data collected across all devices from multiple vendors
Keep a birdseye view across all your channels and regions
regardless of the OTT technology
Social:FacebookTwitterYouTube
Panel Data:BARBKantar
VODLiveOpen / Closed
How do all the different factors affect your viewer loyalty?
6www.streamhub.co.uk Confidential
Long formShort form Ads
AVOD / SVOD / LIVE ServicesAVOD / SVOD / LIVE Services
A consolidated view of your videos
7
Simplifying and automating work to prepare those key Editorial,
Marketing and Advertiser reports from multiple services
Other Video PlatformsOther Video Platforms
Proprietary Tech
8
The one-stop video dashboard
Analyse what sells and doesn’t
9
Finding the match made in heaven! What content works best
for your most loyal and least loyal users? How to increase
average viewing times per user?
SEGMENTATION BY CONTENTSEGMENTATION BY CONTENT SEGMENTATION BY LOYALTYSEGMENTATION BY LOYALTY
GENREGENRE DURATIONDURATION
CONTRIBU
TOR
CONTRIBU
TORDEVICEDEVICE
MOST
LOYAL
MOST
LOYAL
LEAST
LOYAL
LEAST
LOYAL
LOCATIONLOCATIONDAY /
DAYPART
DAY /
DAYPART
GROUP / CLUSTER PROFILESGROUP / CLUSTER PROFILES
SHOW
AFFINITY
SHOW
AFFINITY
AD
AFFINITY
AD
AFFINITY
DEVICE
AFFINITY
DEVICE
AFFINITY
ADS
COMPLETE
ADS
COMPLETE
AD
VARIETY
AD
VARIETYLOCATION
AFFINITY
LOCATION
AFFINITY
10CONFIDENTIAL
Anti-churn intelligencePredicting leavers through machine learning and providing
recommendations based on their past engagement history
Increase Loyalty of SnackersConverting 32,000 users
to watch for longer
periods through better
content line-ups and
promotions
Loyalty (engagement) Management
Analysing what makes your content work
11
Key talent KompanySkills SpecialFeature Inside City
% Higher ViewsTOP SUCCES FACTORS
17%
11%
8%
% Higher Unique Views
16%
11%
8%
% Higher Viewing Time
7%
12%
11%
TALENTTHEMES
11www.streamhub.co.uk Confidential
-0.2
-0.1
0
0.1
0.2
PR
ES
S
INT
ER
VIE
WS
FU
NN
Y
SK
ILL
S
TR
AIN
ING
INS
IDE
CIT
Y
AG
UE
RO
TO
UR
E
KO
MP
AN
Y
HA
RT
LA
MP
AR
D
% Higher Unique Views % Higher Viewing Time % Higher Views
Completing the picture
12
KEY DATA SOURCESKEY DATA SOURCES INTEREST BASED PROFILESINTEREST BASED PROFILES
TOTAL
REACH
TOTAL
REACHSENTIMEN
T
SENTIMEN
T
Link together related data about your video to create a better
idea of your fan profiles and overall reach of your content
BRAND
INTERESTS
BRAND
INTERESTS
HOBBY
INTERESTS
HOBBY
INTERESTS
BASIC DEMOGRAPHICS
Age, Gendre, Location, etc
BASIC DEMOGRAPHICS
Age, Gendre, Location, etc
Brands & sub-brands Twitter Facebook YouTube
Manchester City FC 9226 tweets, 886K followers 2081388 likes 10691 subscribers
The FA 16.1K tweets, 1.25M followers 440,320 likes 6950 videos
IRB 28.5K tweets, 1.4M followers 376,517 likes 2700 videos
London
Newcas
tle
LA
New
York
Others Location
iPhone
Web
Client
Android
Hootsui
te
SnappyT
V.com
iPadOthers
Sources
0
5
10
15
20
25
2PM
3PM
4PM
5PM
6PM
7PM
8PM
9PM
10PM
11PM
Day-parts
Advertiser Brand Affinity based on Twitter Affinity to Other Content based on TW & YT
Profiling your content specific fans
Gender
25%
75%
Sentiment
14
-1
1
3
5
7
9
11
13
15
0
50
100
150
200
250
25
-Oct
28
-Oct
31
-Oct
03
-No
v
06
-No
v
09
-No
v
12
-No
v
15
-No
v
18
-No
v
21
-No
v
24
-No
v
Tweets Facebook Mentions Views
TOTAL TWEETS
200,809TWITTER REACH
20,340,106TOTAL MENTIONS
555,000
How social traction correlates to actual engagement of the shows/videos
Tw
eets
/ F
B M
entions
Vie
ws (
000s)
NEW VIEWERS*
-2%NEW VIEWER’s
+7%
CONFIDENTIAL
NEGATIVE SENTIMENT
22%
POSITIVE SENTIMENT
78%
ROI of social media platforms
Streamhub
(Trial)
Streamhub Unnamed
Real-time ���� ����
Customisable Dashboard
(Content & Audience)���� ����
Loyalty Segmentation ���� ����
Dynamic Charts ���� ���� ����
Multiple Channel & Series Support ���� ����
Video/Programme Profiles ����
Marketing ROI ����
Social Media Analysis ����
NLP Audience Profiling ����
UK Regional / City Level Reports ���� ����
Browsers Distribution ���� ����
QOS Data ����
Delivery (CDN, ISP) ����
Custom Reports ����
Data Consultancy / Insight Reports ����
Vs. Unnamed Video Analytics Vendor Unnamed Video Analytics Vendor
Getting Started
16www.streamhub.co.uk Confidential
Standard monthly subscription� Add our tracking code to your players� Test � Go� 1 month trial period for one channel� Thereafter from £1000 p/m
Data consulting and Bespoke reports� Custom report development� Ad hoc insights using our latest machine learning
recipes
Streamhub USPs
17www.streamhub.co.uk Confidential
1. The layer above- aggregate multiple video & other related data into one service
2. Making audiences happier one at a time- understanding what drives most and least loyal users
3. Machines meet best of industry thinking- data to back the “gut feeling” or to cultivate new ideas
4. Keeping it simple- know what is meaningful vs showing everything possible, and never lose your data again
19
Some Fun Stuff
Valentine’s Day Programming analysed
http://www.streamhub.co.uk/whatslovelike/
Our Bloghttp://news.streamhub.co.uk/
Our Labs Projects YouTube scorecard – how did the top 100 rated TV shows do on the
world’s most popular video site? Type “fivecool” and see what
happens!
http://www.streamhub.co.uk/labs/yti/#/shows
20
Media executives and big data technologists converged
The Team DNA
Aki Tsuchiya (Viacom, Joost, Nomura)
Brent Hansen (ex CEO of Viacom Europe)
Richard Harding (ex Director of Tech ITV, Lastminute.com)
Masa Watanabe (McKinsey, founder of DeNA)
Team
Radu Sora (ThomsonReuters, University of Warwick PhD)
Sam (Yahoo)
Srin (Lowe, Havas)
Nick (Joost)
Matteo (PastBook)
Takahiro (Hacker)
Hama (Hacker)
Streamhub in the News
Awards:• DTG TV Innovation Award Winner 2014
• UKTI Supported Exhibitor at IBC 2014
• Streaming Media European Award for Best Analytics
Solution 2013 (prototype)
• Special commendation at MIPCube Labs 2013 (prototype)
Press:• The Guardian
• TVB Europe
• Broadcast Magazine
• Advanced Television
• The Next Web
Panels:• IBC Content Innovation
• EBU BroadThinking
• Future of Broadcasting
• MediaTel Future of Media Research
Ofcom Consultation:• DTG FITT Proposal to Ofcom
21www.streamhub.co.uk Confidential