Get serious about your hotel loyalty program
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Transcript of Get serious about your hotel loyalty program
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© 2013 - TFC International Ltd.
Contact UsJill Goldworn, President [email protected] Huré, CEO [email protected]
corporate site www.thefirstclub.netconsumer site www.thefirstclub.com
REWARDTHE WORLDEARN LOYAL HOTEL GUESTS
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© 2013 - TFC International Ltd.
www.thefirstclub.net
CONSUMERSWANT REWARDS
Data from BizReport study.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
IT’SCROWDED60% of consumers are members of multiple programs and will search for the best deal for any stay.
Data from BizReport study.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
THERE’S ROOMFOR INSTANT REWARDS66% of consumers say it takes at least 3 stays to create a loyalty bond.
Data from BizReport study.
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© 2013 - TFC International Ltd.
SOLUTIONTHEIt’s easy, we’ll lift them up for you.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
REWARDTHE WORLDthe first club™ is the first choice for instant digital rewards for individuals and brands delivered anytime to any device.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
REWARDSFOR EVERYONEOur flexible digital solution can be tailored to meet the needs of different customer segments.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
SHORT-STAY
• Instant rewards• Few points needed for low level rewards
CUSTOMERSThey won’t be able accumulate many points, but you can still earn their loyalty.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
BUSINESSTRAVELLERSMost business travellers work in their hotelProvide an on-the-go office with downloadable software.
office security multimedia utilities
Data from the 2013 Frequent Business Traveler Survey.
86%
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© 2013 - TFC International Ltd.
www.thefirstclub.net
COUPLESPremium entertainment—their reason to stay in and order room service.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
FAMILIESAppeal to families traveling with children.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
THE DIGITALADVANTAGE
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© 2013 - TFC International Ltd.
www.thefirstclub.net
MILLIONSOF CHOICES There’s something for everyone.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
WEEKLYCONTENT UPDATES Fresh content to keep your customers engaged.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
EASYIMPLEMENTATIONFull integration into any existing program.
APIsystem
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© 2013 - TFC International Ltd.
www.thefirstclub.net
CUSTOMIZEDTO YOUR BRAND
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© 2013 - TFC International Ltd.
www.thefirstclub.net
BOOSTYOUR ROIA cost-effective, flexible, and measurable solution.
ROI
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© 2013 - TFC International Ltd.
PROMOTIONS IDEASDIGITALOutperform traditional discounts and campaigns
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© 2013 - TFC International Ltd.
www.thefirstclub.net
RESERVATIONSPREMIUM“Make a reservation at our hotel and receive a complimentary eBook!”
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© 2013 - TFC International Ltd.
www.thefirstclub.net
COMPLIMENTARYGIFT“After each stay at our hotel, receive a complimentary music track!”
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© 2013 - TFC International Ltd.
www.thefirstclub.net
LOW SEASON OFFER“Receive a complimentary audio book with a minimum stay of 3 days between April 1 and May 30!”
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© 2013 - TFC International Ltd.
www.thefirstclub.net
EARLYBIRD PREMIUM“Book early, get rewarded! Make your reservation at least 60 days prior to your arrival and receive 20 complimentary credits!”
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© 2013 - TFC International Ltd.
www.thefirstclub.net
FAMILYBONUS“Go on holiday with your children! Get a complimentary children’s game when you book a second room in our hotel!”
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© 2013 - TFC International Ltd.
www.thefirstclub.net
REDMEPTION
Our redemption insurance will cover any costs incurred from higher than expected levels of redemption.
INSURANCEEnjoy the success of your promotions without worrying about your budget.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
RATES ACHIEVED
$3
$24
BY OUR CLIENTSAverage amount ($) consumers spent on downloads:
per user
per transaction
Average number of downloads: 50-70 per day
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© 2013 - TFC International Ltd.
www.thefirstclub.net
SUCCESS
VOILA Hotel Rewards is the only point-based guest loyalty program created specifically for a global alliance of independent hotels and small groups.
STORYMembers of VOILA Hotel Rewards are now able to redeem their points for vouchers of the first club™.
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© 2013 - TFC International Ltd.
www.thefirstclub.net
HOTELSWE HAVE WORKED WITH
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© 2013 - TFC International Ltd.
THANK YOU
Contact UsJill Goldworn, President [email protected] Huré, CEO [email protected]
corporate site www.thefirstclub.netconsumer site www.thefirstclub.com
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