GET PAID TRAFFIC DON’T LOOSE YOUR A$$By Vinnie Campagna

Is this happening?

Who here has had a course on selling?

Multiple Personalities!!!!!

Technician

Strategist

Manager

GET PAID TRAFFIC DON’T LOOSE YOU’RE A$$By Vinnie Campagna

Who is Vinnie?• I freakin’ love marketing

Will the product /service LAST forever?

• Forever market? (Health, Wealth, Love)

What is working online?

How hungry is your prospect?• What’s the desire that creates this market? • Amount of time they’re thinking this problem?• Are they going through a transition?

Top Critical Number

PPCDo you know your current PPC?

(pay per click)

PPC = average Payment Per Click

Bottom Critical Number

EPCDo you know your current EPC?

(earnings per click)

$/clicks = EPC(don’t forget the upsells)

The path of the paid……….• #1 The Obvious

• #2 Competitive Analysis

• #3 Direct Media Buys no one does this! (but know your numbers to save you’re a$$!)

• #4 Brokers

Every campaign will need these 3 things

• Landing Pages with call to action!

• Email Opt in with Bribe • Knowledge Gap opening Headline. Opt in to close the

gap. Option to buy on bottom1. Give more, mention offer

2. Harder sales letter, build trust, social proof

3. Limited Time Discount

4. Last Chance Email

• Sales Letter

Why this sequence?• Build the want first. (no one likes being sold to)

• Build emotion on need and trust of your solution

• Use social proof to back up your claims

Sales

Example Landing Page

#1: Google Adwords (target 3% CTR 33% opt in rate)

#1: Facebook Ads (target .3% CTR)

Facebook Promoted Posts (target 3% CTR)

Watch out for FB Approval Process

• Unrealistic Claims• Exit Pop ups• Limited Navigation Not Yet

An Issue

COMPETITIVE INTELIGENCE

COMPETITIVE INTELIGENCE

COMPETITIVE INTELIGENCE

COMPETITIVE INTELIGENCE

DIRECT MEDIA BUYS SCOPE:

Unrealistic ClaimsExit Pop ups

Learn Copywriting

DIRECT MEDIA HOSTS? YOUR BANNER ADS! (TARGET .1% CTR)

EXAMPLE OF BANNER AD

EXAMPLE OF GOOD BANNER AD

EXAMPLE OF BAD BANNER AD

DIRECT MEDIA BUY QUESTIONS:

What’s your minimum order? What are your credit terms? Do you allow split payments? Can I have an out clause? What is your frequency cap? (per

visitor 3/24)

Self Serving versus Rep Managed• Rep Managed:

• Insist on billing off of your numbers with 10% max variance

Favorite Ad Brokers:• http://adblade.com/• http://www.advertising.com/• http://new.wammediagroup.com/

QUESTIONS?