Get paid to speak - how the industry works

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GET PAID TO SPEAK how the industry works

Transcript of Get paid to speak - how the industry works

GET PAID TO

SPEAKhow the industry works

People have been getting paid to speak

for a long time.

Some are celebrities

Some are athletes

Some are retired politicians

And some are none of those things.

They are authorities who

get paid for what they know.

That could be you.

First - how the industry works.

* The meeting industry is the eighth largest in the U.S.National Speakers Association

There is more than ONE way to get paid

1. Keynote Speaking(also called the “plenary”)

* 84% of meeting planners hire external speakers.Tagoras

2. Conference Workshop- seminars at conferences that run concurrently (“breakout” or “concurrent”)

3. Training- skill development seminars for companies, associations and not-for-profits

- a process to help a team reach decisions and create a plan

4. Facilitation

5. Platform speech- you get paid by back-of-room sales

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Get 20 MORE ways to get Paid to Speak1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client

11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars

21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships

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Next, you need to know where the work comes

from…

AssociationsMost associations require members to earn education credits every year this means their events are typically well attended.

CorporationsCorporations have an on-going need for staff training and often have regional and national events either for staff and/or clients.

Not-For-ProfitsEven small, local not-for-profits need facilitation of planning sessions, staff training and even executive coaching.

Speaker BureauBureaus are private companies that secure bookings for speakers in return for a commission. With an “exclusive” agreement all bookings go through the bureau.

“74% of meeting planners use speaker bureaus”Tagoras

Now that you know how the industry

works…

You need to establish your authority(there are four steps)

Establish Your Authority

Identify a market segment that has a real need you understand.

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Establish Your Authority

Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) where you can become the authority.

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Establish Your Authority

Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) you where can become the authority. Create (and promote) consistent high-value content that helps your target audience.

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Establish Your Authority

Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) you where can become the authority. Create (and promote) consistent high-value content that helps your target audience. Get really, really good at delivering your solutions live in front of an audience.

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The speaking industry allows you to teach, entertain, inspire,

and serve in a very unique way.

Your job is to earn your position in the industry.

If you are willing to do the work, the rewards will be great.

https://hughculver.leadpages.co/25-little-known-ways-slideshare/

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adpages.co/

25-little-

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Get ALL 25 ways to get Paid to Speak1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client

11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars

21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships

Send my free guide