Get Online SA – Digital Marketing Projects

:: GET ONLINE SA CREDENTIALS ::

Case Studies

:: ABOUT GET ONLINE SA ::• Our job is to match technology with customer desire

• Successful online marketing is a total experience. It's not just about the look or the feel or the speed. It's about pure, simple delight –everything working exactly as it should; an entire site speaking with a single voice

• The skills to make that happen are here at Get Online SA. We revel in the opportunity to turn a casual visitor into a regular consumer of products and services, and the technology that turns a click into measureable and repeatable results

• We’re designers, strategists, coders, and ideas people. Our collective task is to exploit the potential of the internet to generate sales, profits and customer loyalty

:: ONLINE MARKETING MANAGEMENT ::We’ve worked with a number of clients to establish their brand connection prior to launch of any of their online platforms. In this presentation we will look at how we have historically achieved this and how these case studies relate to results we can achieve for your business.

As with all our clients, we will work with you to provide a 12 month site management, search and email marketing plan based around your strategic initiatives and promotional activities.

Initial marketing activity would be focused on delivering instant and cost effective results. Our aim would be to increase website traffic and to improve your cost per acquisition and maximise your return on investment.

With this solid base in place we will be able to move forward together, analysingthe customer interaction and providing the best end-to-end user experience for any of your brands.

:: SERVICES WE OFFER ::

• Online marketing and PR

• Web hosting

• Creative design and branding

• Digital planning and strategy

• Technical development

• Business analysis

• Online Product Launches

• CRM and data mining

:: NON-DISCLOSURE AGREEMENTS::

• Get Online SA always works with NDA’s in place to ensure confidentiality of service and results

• The information you are about to see has been agreed for release by our clients

• We would sign a NDA with your business to ensure that you have a level of comfort that is appropriate for your business

CASE STUDY #1

• Client involved in the cruise ship industry

• Get Online SA built this website based on a pre-agreed marketing strategy to make workoncruiseships.com the leading cruise ship job getting portal

• Project began in 2005 and currently has an online community of just under 10,000 paying members

• Marketing campaign consisted of Google Adwords (PPC), article marketing, affiliate network marketing, email marketing systems, Search Engine Optimisation (SEO) and customer relationship management (CRM)

WEBSITE FEATURES

• Guided tours of the services being offered (VIDEO)

• Targeted content creation for the continuous building of an email subscriber list

• Design, development and integration of a members only area allowing for repeat customer engagement and brand awareness

• eCommerce platform integrated with payment gateway

• Resource centre for members

:: ONLINE MARKETING RESULTS ::• By implementing a consistent,

timely and rigorous analysis of the sites visitors and in conjunction with the implementation of relevant and cost effective online marketing strategies (Google PPC, Search Engine Article Marketing, email marketing systems and SEO) our client realised a consistent growth in subscriber numbers

• Over a 48 month period Get Online SA grew subscriber numbers from 1,587 to 48,372

• This resulted in the ability to up-sell products and services to this customer base resulting in R3,587,000 of business in a 36 month period

:: ONLINE MARKETING RESULTS ::

• “Cruise Ship Jobs” is a highly competitive keyword with approximately 49,500 global monthly searches i.e. there are roughly 50,000 people looking for cruise ship job getting information each month

• That’s equivalent to the size of Loftus Versveld rugby stadium – and that’s just one keyword

• This is a highly competitive niche with many companies offering similar services

:: ONLINE MARKETING RESULTS ::• Our client has a first

page ranking for this highly competitive search term

• This results in significant traffic and customer engagement opportunities

• We designed our clients site to ensure that any visitor is peppered with a number of call to actions (CTA’s) to ensure maximum conversion rates resulting in opportunities for repeat business

:: ONLINE MARKETING RESULTS ::• After ensuring

consistent traffic generation systems were in place, we recommended setting up a “sister” site offering a Cruise Ship Diploma to generate more profits

• This service was then offered through email marketing systems to the existing subscriber base (48,732)

• This cross selling platform generates in excess of R70,000 a month for our client as a direct result of our marketing efforts

CASE STUDY #2

• Client involved in the tourism industry offering local tourism services in Durban

• Get Online SA built this website based on the brands values and implemented local search marketing strategies to make Street Scene the leading local tourism company in Durban

• Project began in 2010

• Marketing campaign consisted of Search Engine Article Marketing (SEAM) and Search Engine Optimisation (SEO) with the objective of increasing leads, customer engagement and brand awareness

:: ONLINE MARKETING RESULTS ::• Get Online SA analysed the key

services that our client was offering in their market and then looked at the keywords which prospects (both foreign and abroad) were using to procure these services

• We then implemented basic on page SEO, an extensive back linking strategy and creative content creation efforts which were in alignment key service offerings and values of the brand (creative, young, fun, and personal)

• Keyword research and analysis realised new opportunities to shift marketing efforts from global audiences to local audiences for certain service offerings

:: ONLINE MARKETING RESULTS ::• Over a one month period Get Online

SA created 75% new visits to our clients site and reduced the visitor bounce rate from 86.61% to 40.87%

• This was achieved by looking at visitor behaviour and then amending the site to reflect what the visitors were seeking the most (alternative tours / galleries)

• The average time spent on the site increased from 0:36 to 4:37 per new visitor resulting in significant call backs and lead generation

• The implementation of online surveys further helped gauge visitor behavioural dynamics and website feedback

:: ONLINE MARKETING RESULTS ::• Our ability to launch our

clients website and drive quantative and qualitative traffic to it resulted in the launch of new event called “Interpret Durban” which was featured in the Sunday Times Magazine

• This PR win was again translated back into our clients site through the creation of a new events page to further increase brand awareness and customer loyalty

• This event attracted sponsorship from Reebok and Lee jeans

CASE STUDY #3

• Client involved in the corporate

and industrial cleaning industry

• Get Online SA was tasked to

design and implement the

online platform to target both

local and city wide customers

• Social media marketing

initiatives were to be included

in conjunction with local search

initiatives

• Marketing campaign consisted

of Search Engine Article

Marketing and Google Places

coupon offerings

• 18 CTA’s on each page

:: ONLINE MARKETING RESULTS ::

LOCAL AREA

:: ONLINE MARKETING RESULTS ::

CITY WIDE AREA

SOCIAL MEDIA INTEGRATION

• Our clients goal of engaging on

a personal level with customers

and prospects in his local area

was achieved through the

following:

1. Implementing 18 call to actions

(CTA’s) on our clients website

linked directly to the largest /

most popular social media

platforms

2. By encouraging double opt-ins

on Facebook pages (see right)

3. By offering targetted special

offers and digital coupons

using Google Places and

location based marketing

:: KEY DELIVERABLES ::1. Provide a proven online platform and site navigation to allow your

business to grow

2. To partner with your brand and management team to deliver an engaging

customer journey that meets the needs of the customer and maximises the

customer engagement

3. Constantly review the site and develop new revenue opportunities

4. Evangelise the brand and maximise the sales potential through targeted

marketing utilising our best in class online marketing expertise

5. Develop and grow the customer database, increase customer insight and

increase visitor retention

6. Work with the brand to deliver a targeted and cost effective online

marketing strategy

:: LOOKING FORWARD ::Developing your customer and brand loyalty…

Before we start to develop and plan additional features into the website we need

to understand how your customers interact with the site, what issues they are

facing and how they engage with your business as a direct result of our online

strategies

As part of monthly tasks we review, plan and make recommendations to grow

your business and to design and refine key website features that meet the needs

of your business as they change according to market requirements and search

trends

:: DEVELOPING YOUR BRAND::Below is a list of features that we have implemented and experienced positive

results for our clients, and may be an ideal fit for the future development of your

business:

Customer enhancements

- Customer activated services and

coupons

- Outlet Store microsite

- Location based services

- Address look-up

- Gift vouchers

- Gift card / Store card integration

- Searchandising

- International Shipping

- Multi-currency

- Multi-lingual

Marketing features

- Competitions and events

- Affiliate tracking

- Extended promotions to provide category

and product mixed promotions

Navigation enhancements

- Mini basket

- Multi-variant options for European /

African markets

- Extended product views

- Recently viewed / ordered

- Product quick view / photographics

Reporting

Various extended reports to supplement

your existing business reporting

:: GET ONLINE SA - Credentials ::• Over 10 years experience in corporate online marketing

• Proven track record of delivering quality online platforms that meet the strategic needs of our clients and their customers

• Your success… is our success!

:: GET ONLINE SA – CONCLUSION::We hope that we have accurately represented our services and clearly

demonstrated the capabilities required to be commissioned as a strategic partner.

We look forward to working with you.