Get on Your Game Interactive discussion with

the Experts

Get on Your GameInteractive discussion with the Experts

Moderator

Richard McKinnon – President, Canadian Carwash Association

& Miami Car Care Center Inc.

Congratulations to our Athletes!

Richard McKinnon – President CCAAgenda

Session time 9:30 – 11:00 am

Industry Perspective

Introduction of Panelists

Interactive Discussion

Please turn your cell phones to silent mode

Questions and Sharing

Current State of the Industry

Turbulent Times

Worst Economic downturn in decades

Pending Government Legislation

Environmental issues to the front burner

Increasing Competition

Lower profit margins

Marketing Challenges

How do you see the marketplace?

Good News!

Think Positive

Change represents opportunity

Embrace it!

Our Athletes did!

14 Gold, 7 Silver & 5 Bronze

Economic Uncertainty

Limited access to capital dollars

Decreased consumer spending

Tougher to break even

Reduced valuations of business value

Owners/operators must be creative and develop strong business skills to survive and thrive

Owners/operators must be creative and develop strong business skills to survive and thrive

Pending Legislation

Minimum wage increases

Tax increases

Code of Conduct for the banking industry

EI premiums, Workers compensation

Municipal burdens – bylaws - SME

Simplify your business model, identify technology based solutions to reduce costs, lobby local governments

Simplify your business model, identify technology based solutions to reduce costs, lobby local governments

Environmental Issues

Storm water management

Discharge water management

Solid waste management

Environmentally safe detergents and waxes

Recycling water

Opportunity to educate your city councilorsSeeing Green Session - Mar 3rd 11:15 – 12:00 pm

Opportunity to educate your city councilorsSeeing Green Session - Mar 3rd 11:15 – 12:00 pm

Increasing Competition

Access to capital limiting

Available commercial property limiting

Municipal bylaws make it difficult

Filling a market need

Pricing yourself out of business

Educate your city councilors – Work with your competitionEducate your city councilors – Work with your competition

Marketing Opportunities

Spend the time to develop a business plan

Develop a marketing plan to compliment your

business plan

Stick to the plan

Dare to be different

Partnering for success

Identify your business goals and how you will achieve themMike Perry The Right Connection – Mar 4th 11:15 – 12:00

Identify your business goals and how you will achieve themMike Perry The Right Connection – Mar 4th 11:15 – 12:00

Controlling your costs

Firstly – understand your costs

Identify the inefficiencies

Find creative ways to reduce them

Lean on the industry to help

Invest in new technology

To improve you need to understand where your dollars areTo improve you need to understand where your dollars are

Know your Market

• 4th Quarter 2009 Wash Volume Report• The last quarter of 2009 saw an increase in the average number of cycles

per site to 5,378, as compared to 4,947 cycles in the fourth quarter of 2008; an increase of 8.7%. The number of cycles for the fourth quarter of 2009 stayed approximately the same as the third quarter of 2009.

Attend the Key Insights Panel Mar 4th 9:30 – 11:00 amAttend the Key Insights Panel Mar 4th 9:30 – 11:00 am

CCA Committees

Strategic Relationships ·

Member Benefits

Environment

Organizational Structure

Golf Committee

Website

Finance

Communications / Publications

Make a Difference – Get InvolvedMake a Difference – Get Involved

Summary

Change creates opportunity

Use technology to increase efficiencies

Get involved – Volunteers needed!

Educate your City Councilors

Work with your competition

Ask the Experts

Great Industry – Great PeopleGreat Industry – Great People

Panelists

Scott Murray – Ezee Clean Carwash

Stuart Gunn – Coin Carwash

JJ Woodley – Red Hill Car Wash

Nathan Ewing – Transchem Chemical

Nathan Ewing – Transchem Chemical

Goals of the CCA’s Environmental Committee• Education• Partnerships• Benefits to operators

Environmental Marketing: Chemical and Equipment Supplier as a partner• Expertise• What is good for the environment can also be good for your

bottom line

Questions and Sharing

Worst Economic downturn in decades

Pending Government Legislation

Environmental issues to the front burner

Increasing Competition

Lower profit margins

Marketing Challenges

Thank You

You the people you own/operate or manage the

carwashes

Our equipment manufactures & suppliers

Our vending & chemical suppliers

The volunteers of the association

Fulcrum Publishing