Get on the map! Is The Road To Success Paved With Location Based Services? (11NTCLBS)

Get on the map! Is The Road To Success Paved With Location Based Services?

#11NTCLBS

Estrella RosenbergJoe WatersJohn HaydonDan Michel

Estrella RosenbergFounder, Big Love Little Hearts Host, 501 Mission Place

AdventuresInPhilanthropy.comBig-Love.org501MissionPlace.com

@charityestrella@BigLoveLtlHrts

#11NTCLBS

Joe WatersDirector of Cause Marketing,Boston Medical Center

Author, Cause Marketing For Dummies

SelfishGiving.com

@joewaters

#11NTCLBS

John HaydonFounder, Inbound ZombieCo-Host, 501 Mission Place

InboundZombie.com

JohnHaydon.com

501MissionPlace.com

@johnhaydon

#11NTCLBS

Dan MichelDigital Marketing ManagerFeeding America

FeedingAmerica.org

@dpmichel

#11NTCLBS

What are Location-Based Sevices?

#11NTCLBS

#11NTCLBS

Is The Road to Success Really Paved With Location-Based Services?

#11NTCLBS

Case Study: #100X100a foursquare success story

#11NTCLBS

1 in 100 children are born with a heart defect.

April 10th is the one hundredth day of the year.

#100X100 – 1in100 on the 100th day of the year.

#11NTCLBS

Late April 9th we had an army of volunteers leave a tip at 600 locations on Foursquare in major cities across the country.

#11NTCLBS

ThreeSeparateAudiences

#11NTCLBS

We tied statistics with the hashtag

We tied statistics with the hashtag

a donor matched

$1 per use of

the hashtag

a donor matched

$1 per use of

the hashtag

picturepicture

We raised $25,000 in 24 hours Funding lifesaving heart surgery for 12 children!

#11NTCLBS

Almost 1,000 people contacted their Senator or Congressman/womanand told us about it!

#11NTCLBS

What worked?Collaborating with other groups in our cause space and asking for help

Using pictures in tweets and on facebook throughout the day to let people know what using the hashtag was translating to: a life saved!

Creating a microsite rich with information we wanted them to know about this campaign

Being clear in what we wanted people to do

Allowing people to use the hashtag wherethey were (foursquare, twitter or facebook)

Involving people at #10NTC

#11NTCLBS

What didn’t work?

We didn’t create a way to capture all our new support.

By not having a newsletter sign-up on the microsite, we put toomany hurdles in place for all but the most committed of our new supporters and friends.

We didn’t use a dashboard like Radian6 to get a true look at whereall this activity was leading. We could have applied for a grant with them and gotten it at no charge!

#11NTCLBS

Is The Road To Success in Boston?Joe Waters, Cause Marketing for Dummies

#11NTCLBS

Leaderboard – 12/09

Check-in Donations – 3/10

Check-in Donations – 1/11

Complete Challenge =$5 for $5 Match

Badges

Loyalty Programs

#11NTCLBS

Mobile Payments

#11NTCLBS

4 Practical Tips:

Use LBS as an enhancer.

Use LBS as is.

Use LBS with the right demographic.

Use LBS to build credibility.

#11NTCLBS

Is The Road To Success on Facebook Places?John Haydon, Inbound Zombie

#11NTCLBS

What Is Facebook Places?

A location-based mobile application that…Allows users to check-in to places they hang out…And share that info with their facebook friends.

What Is Facebook Places?

Following is a fictionalized example to demonstratehow Facebook Places allows friends to connect inthe real world.

Kurt and I attend a huge bake sale event sponsored by “Muffin Mania” to raise money for a local nonprofit.

#11NTCLBS

That’s us right there!That’s us right there!

We want to find our good friend Jane but the crowd is huge and we’re not sure if she has arrived yet or not.

#11NTCLBS

There’s Jane!There’s Jane!

We use my iPhone to log into the Facebook Application and find “Muffin Mania” listed nearby.

#11NTCLBS

There’s Muffin Mania!

There’s Muffin Mania!

I see that Jane has already checked-in to theMuffin Mania venue on Facebook Places.

#11NTCLBS


There’s us!There’s us!

Kurt and I also check into “Muffin Mania” and tag Jane who gets a message on her phone. We meet up and have a great time at the event!

#11NTCLBS


There’s us!There’s us!

Meanwhile, all of our collective Facebook friends are exposed to an amazingly cool event that they weren’t aware of before!

#11NTCLBS

How does Facebook Places work on an iphone?

#11NTCLBS


#11NTCLBS

Log in to theFacebookapplication


#11NTCLBS

Click on the

“Places”icon


#11NTCLBS

You’ll seethe latest

activity fromyour friends.


#11NTCLBS

Click on“Check In”

tocheck-in.


#11NTCLBS

You cancheck-into a venuethat’s beenadded byanotheruser…


#11NTCLBS

Or you canadd a newvenue.


#11NTCLBS

Enter the Name andDescription.


#11NTCLBS

Thenclick

“Add”.


#11NTCLBS

When youclick “Add”

you automatically

check-in


#11NTCLBS

Youractivity

shows upin the

main feed.

How is Facebook Places different fromfoursquare or Gowalla?

#11NTCLBS

Facebook Places arrives in a market that’s already educated.

Facebook Places’ network dwarfs foursquare and Gowalla

in both quality and size.

Why Should I Care?

#11NTCLBS

50% of active Facebook users log in daily.

Facebook Places is a way to spread awareness about your

organization during an event as it’s happening.

How can I use Facebook Places to promote my NonProfit?

#11NTCLBS

Don’t let shiny replace strategy.


#11NTCLBS

Work with local businesses.


#11NTCLBS

Leverage events you’re already having (pledged donations per check-in: Pepsi/SXSW).


#11NTCLBS

Give your event participants a stage (read Dan Zarrella).


#11NTCLBS

Make it real like the University of Kentucky did.


#11NTCLBS

Look into QR Codes.


#11NTCLBS

Start using Facebook Places!

Is The Road To Success on Waze?Dan Michel, Feeding America

#11NTCLBS

#11NTCLBS

#11NTCLBS

Feeding America Food Drop Location

Icon

Feeding America Food Drop Location

Icon

What else can you do to Get On The Map?

#11NTCLBS

Brand Pages

Badge Promotions

#11NTCLBS

Event Promotions

Event Promotions

#11NTCLBS

Raise Awareness

#11NTCLBS

So…Is The Road to Success Really Paved With Location-Based Services?

#11NTCLBS

BUT….

#11NTCLBS

Remember that Location-Based Services are just one tool in the Social Media toolbox.

Social Media is just one tool in the larger Development or Marketing toolbox.

Basics must be in place first!

More Questions?

#11NTCLBS

On Twitter:

@charityestrella@joewaters@johnhaydon@dpmichel

More Questions?

#11NTCLBS

www.501MissionPlace.com

www.SelfishGiving.com

Session EvaluationEach entry via text or web is a chance to win

great NTEN prizes throughout the day!

Session Evaluations Powered By:

TEXTText 11NTCLBS to 69866.

ONLINEUse 11NTCLBS at

http://nten.org/ntc/eval

Get on the map! Is The Road To Success Paved With Location Based Services? (11NTCLBS)

Technology

Transcript of Get on the map! Is The Road To Success Paved With Location Based Services? (11NTCLBS)