Get Media Smart Influencer Marketing Education

What do these people have in common?

Kylie Jenner Joe Sugg

NikkieTutorials FunForLouis

What makes an influencer?

Content creators

Aspirational

Experts in their field

Thought-leaders

Large following

Credible

Powerful –can influence purchasing

Engaging Popular

Relatable

FriendlyNiche

Funny

Creative

What is influencer marketing?

#StartingOut

Creating content is Luke’s job. How can people make a living this way?

#StartingOut

Why does he enjoy it?

Why did Luke become an influencer?

#MakingMoney

#MakingMoney

Why do brands work with influencers?

How would a brand choose an influencer to partner with?

Hannah thinks that influencers should only work with brands theylike – do you agree?

#Ad

#Ad

How can you tell if a post is an advert?

Why is it important to knowif an influencer has been given a product for free?

Why do influencers deserve to get paid for their content?

#Filter

#Filter

Why is airbrushing used in advertising?

Hannah thinks it is important not to compare

yourself to images you see online – do you agree?

Debate!

Do you think influencer marketing is more effective than traditional marketing?

1How far do you agree: influencer marketing should be regulated.

2

How far do you agree: influencers should be able to promote any products, as long as they are honest about it.

3