Get Lost in Translation
-
Upload
richard-brooks -
Category
Marketing
-
view
736 -
download
1
Transcript of Get Lost in Translation
![Page 1: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/1.jpg)
1www.k-international.com @RichardMBrooks
@RichardMBrooks
+44 1908 557 900www.k-international.com
![Page 2: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/2.jpg)
2www.k-international.com @RichardMBrooks
HELLORichard Brooks. CEO K International
@RichardMBrooks+44 1908 557 [email protected]
![Page 3: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/3.jpg)
3www.k-international.com @RichardMBrooks
“so… what languages do you speak”
![Page 4: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/4.jpg)
4www.k-international.com @RichardMBrooks
I leave the translation to the
clever people.
![Page 5: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/5.jpg)
5www.k-international.com @RichardMBrooks
“so… you use robots to do the translation?”
![Page 6: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/6.jpg)
6www.k-international.com @RichardMBrooks
I am fluent in over six million forms of
communication
I’m being sarcastic…
![Page 7: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/7.jpg)
7www.k-international.com @RichardMBrooks
“so… why can’t you just google translate it?”
![Page 8: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/8.jpg)
8www.k-international.com @RichardMBrooks
http://www.k-international.com/blog/google-translate/
![Page 10: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/10.jpg)
10www.k-international.com @RichardMBrooks
“why bother?… they all speak English anyway…”
![Page 11: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/11.jpg)
11www.k-international.com @RichardMBrooks
“If I’m selling to you, I speak your language.
If I’m buying, dann müssenSie Deutsch sprechen!”
Willy BrandtFormer Chancellor of Germany
![Page 12: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/12.jpg)
12www.k-international.com @RichardMBrooks
“If I’m selling to you, I speak your language.
If I’m buying, then you need to speak German!”
Willy BrandtFormer Chancellor of Germany
![Page 15: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/15.jpg)
15www.k-international.com @RichardMBrooks
… I take pride in the words “Ich bin einBerliner” …
June 26th 1963. West Berlin.
![Page 17: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/17.jpg)
17www.k-international.com @RichardMBrooks
Only said… you have a
nice bottom
![Page 37: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/37.jpg)
37www.k-international.com @RichardMBrooks
Keep Hygienic
Apple
Scallop
Ginger
Grape
Orange
Tomato
![Page 38: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/38.jpg)
38www.k-international.com @RichardMBrooks
• Partner with a company who will integrate into your culture.• Invest at least as much time in this as you did to create the
English copy. • Create a shared language strategy and vision. • Size may not matter… the big ones use the little ones. • Workflow tools and systems are no longer a USP. • Maintain control of your language assets. • Give it time… you will go through the transition curve. • Once developed a pool of translators is a fantastic resource
for your company. • Fully integrate them into the content creation process.• Use an agile approach to customer/supplier management.
Top tips for picking a language partner
![Page 40: Get Lost in Translation](https://reader034.fdocuments.in/reader034/viewer/2022042607/55a51b671a28ab475a8b4603/html5/thumbnails/40.jpg)
40www.k-international.com @RichardMBrooks
Richard Brooks
uk.linkedin.com/in/richardbrooks
twitter.com/@RichardMBrooks
plus.google.com/+RichardBrooks_L10N
0044 1908 [email protected]