GET IN THE GAME - Amazon S3 · 2016-07-08 · TO DO: Edits as Marked Go to Mechanical FPO Art Place...

LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (CondMedium, Regular, Bold; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg1_M3R.tif (CMYK; 300 ppi; 100%), NFLST2014_OnlyOnDTVWhite_Small_Logo_4C.ai (19.46%, 22.38%), ATT_DTV_4CP_Sol_Rev.ai (32.25%, 31.3%) | NOTES: None

1Page #: NonePrint %:COM2381_NFL_Fant_Draft_Playbk_M2.inddMacHD:Users:506816:Desktop:COM2381_NFL_Fant_Draft_Playbk_M2.indd

6-16-2016 2:48 PMPrinted at: 6-3-2016 3:17 PMLast saved:From: NCS-D79220MKiesel, AlejandroUser:

MECHANICAL

TRIMLIVE/SAFETYBLEED

RAP approval:

25.375" x 11"24.875" x 10.5"25.875" x 11.5"

None NO RAP APPROVAL, OK TO EDIT

TO DO: Edits as Marked Go to Mechanical FPO Art Place Final Art Rollout as Mech Rollout as Comp Full Collect Release Layer Collect

OUTPUT: New Laser Separations Comp @ 100% Comp Fit to Page

PDF: Low Res X1A No FPO on PDF To Trim Size Crops No Slug Single Pages No Dieline No Tab Dieline

No Pink Strip Under 5 MBs Under 10 MBs LR Outside Zip File X1A & Low Res in Collected Folder

PROOF: _________% GRACoL SWOP3 (Circ/Mag) Newsprint (ISO) Uncoated Lightweight Coated Photo

RELEASE TO: Brand Muscle Simian See Spec Sheet Simian Collect for Insight

Collected Folder NOT For Release

Collected Folder For Release DSTO.tif Flattened.tif

WEB/DIGITAL: Set Ruler to Pixels JPG for Review Release JPG Digital PDF COMP BOARDS: Black Boards Black Foam White Foam

LOL: YES NO Campaign: TIME DUE: RUSH Normal End of Night

Folded SizeGutterPanel Sizes

8.5" x 11"0.5" x 0.5"8.375", 8.5", 8.5" x 11"

_____ Proofreader

_____ VP. Creative Dir

_____ Creative Dir/Art

_____ Assoc. Creative Dir/Art

_____ Sr. Art Director

_____ Creative Dir/Copy

_____ Studio Manager

_____ Print Production

_____ Assoc. Creative Dir/Copy

_____ Copywriter

_____ Photo Editor

_____ Sr. Account Manager

_____ Account Manager

_____ Sr. Studio Manager

GET EVERY LIVE GAME. EVERY SUNDAY. ONLY ON DIRECTV.Out-of-market games only.

Blackout rules and other conditions apply. NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform designs are registered trademarks of the teams indicated. NFL: AP Photo. ©2016 AT&T Intellectual Property. All Rights Reserved. AT&T, Globe logo, DIRECTV and

all other DIRECTV marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners.

THE

SCORE MORE CUSTOMERS

WITH FANTASY FOOTBALL

GET IN THE GAME


FANTASY OWNERS Head coaches, general managers and owners all rolled into one.

FANTASY TEAMS Made up of individually drafted quarterbacks, running backs, wide receivers, tight ends and kickers. Plus, a single team’s defense/special teams unit.

LEAGUE Normally consists of 8 to 14 teams that compete against each other every week.

WEEKLY LINEUPS Vary according to injuries, bye weeks, individual matchups and gut feelings about a player’s performance.

Fantasy owners adjust their starting lineups each week of the season, based on which teams their players are facing in actual NFL games.

THE GOAL To win each week by scoring more points than your opponents. By getting enough wins, you can reach the fantasy postseason.HO

W IT

Wo

RKS

START BOOKInG RESERVATIonS ToDAY!

DIRECTV MAKES YOUR BUSINESS

FANTASY DRAFT HEADQUARTERS

S:24.875”S:10.5”

T:25.375”T:11”

B:25.875”B:11.5”

F:8.375”

FS:7.875”

F:8.5”

FS:8”

F:8.5”

FS:8”




MECHANICAL


RAP approval:

25.375" x 11"24.875" x 10.5"25.875" x 11.5"













8.5" x 11"0.5" x 0.5"8.375", 8.5", 8.5" x 11"

_____ Proofreader









_____ Copywriter

_____ Photo Editor







THE



GET IN THE GAME







THE GOAL To win each week by scoring more points than your opponents. By getting enough wins, you can reach the fantasy postseason.HOW

IT W

oRK

S




S:24.875”

S:10.5”

T:25.375”

T:11”

B:25.875”

B:11.5”

F:8.375”

FS:7.875”

F:8.5”

FS:8”

F:8.5”

FS:8”

LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (Medium, Regular; OpenType), Endzone Slab (Light; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg2_M3R.tif (CMYK; 300 ppi; 100%) | NOTES: None



MECHANICAL


RAP approval:

25.375" x 11"24.875" x 10.5"25.875" x 11.5"













8.5" x 11"0.5" x 0.5"8.5", 8.5", 8.375" x 11"

_____ Proofreader









_____ Copywriter

_____ Photo Editor




be prepared

EXECUTIONMake sure to give your Fantasy Draft customers the draft board, sheets, pencils, timers and stickers provided so they can track their draft.

ANTICIPATE THE PLAYDrafts can last 2–4 hours, and customers will be hungry and thirsty! Be sure to offer plenty of specials during this time.

KICKOFF

IT’S ALL ABOUT CONNECTINGMake sure you have Wi-Fi and your bandwidth can accommodate the anticipated crowd. Online research and draft sites are a big part of fantasy football, so make sure your wireless network is easily accessible.

BRING ELECTRICITY TO THE CROWDCustomers may need to power up—this is a long event. Be sure to have power strips or charging stations for laptops and cell phones.

PREMIUM SEATING No team wants to get caught with too many players on the field. Make sure each league has plenty of space and enough light to make the right choices.

BRING DOWN THE NOISEWe all know noise can be distracting and play a huge part in making poor decisions. Make sure the music is down so customers can concentrate.

HALFTIMEEveryone loves a good halftime show. A great way to engage your Fantasy Draft guests is to hold a trivia contest or a drawing. This will get the fan base fired up and keep them coming back!

CONTEST EXAMPLES The first person to guess who led the league in rushing for the 2015 season gets a free drink. Visit nfl.com/stats for more ideas like this.

Draw the name of an NFL team out of a hat and those who are wearing that team’s jersey or hat get a free food or drink coupon to encourage their return.

SCORE ALL SEASON LONGEducate yourself and your staff on this amazing opportunity to create an atmosphere that fantasy football owners will love. It’ll help you bring in new customers. Plus, you’ll establish your business as FANTASY FRIENDLY, and build relationships with both new and returning customers.

As a partner of DIRECTV, you’ll have the power to provide what fantasy owners crave most: the ability to watch every player on their team! DIRECTV’s exclusive NFL SUNDAY TICKET brings your customers every out-of-market game, every Sunday, all in HD. This includes all 17 weeks of regular season action. You’ll also get the RED ZONE CHANNEL®—so customers can watch every score by every single fantasy player.


MAKE YOUR BUSINESS THE FANTASY DRAFTBUILD YOUR BUSINESS

56.8 Millionx $465/Year= $26.4 Billion

industry

spent per player

fantasy players

ThE nUMBERS

Source: Fantasy Sports Trade Association

S:24.875”

S:10.5”

T:25.375”

T:11”

B:25.875”

B:11.5”

F:8.5”

FS:8”

F:8.5”

FS:8”

F:8.375”

FS:7.875”

LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (Medium, Regular; OpenType), Endzone Slab (Light; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg2_M3R.tif (CMYK; 300 ppi; 100%) | NOTES: None



MECHANICAL


RAP approval:

25.375" x 11"24.875" x 10.5"25.875" x 11.5"













8.5" x 11"0.5" x 0.5"8.5", 8.5", 8.375" x 11"

_____ Proofreader









_____ Copywriter

_____ Photo Editor




be prepared

EXECUTIONMake sure to give your Fantasy Draft customers the draft board, sheets, pencils, timers and stickers provided so they can track their draft.

ANTICIPATE THE PLAYDrafts can last 2–4 hours, and customers will be hungry and thirsty! Be sure to offer plenty of specials during this time.

KICKOFF

IT’S ALL ABOUT CONNECTINGMake sure you have Wi-Fi and your bandwidth can accommodate the anticipated crowd. Online research and draft sites are a big part of fantasy football, so make sure your wireless network is easily accessible.

BRING ELECTRICITY TO THE CROWDCustomers may need to power up—this is a long event. Be sure to have power strips or charging stations for laptops and cell phones.

PREMIUM SEATING No team wants to get caught with too many players on the field. Make sure each league has plenty of space and enough light to make the right choices.

BRING DOWN THE NOISEWe all know noise can be distracting and play a huge part in making poor decisions. Make sure the music is down so customers can concentrate.

HALFTIMEEveryone loves a good halftime show. A great way to engage your Fantasy Draft guests is to hold a trivia contest or a drawing. This will get the fan base fired up and keep them coming back!

CONTEST EXAMPLES The first person to guess who led the league in rushing for the 2015 season gets a free drink. Visit nfl.com/stats for more ideas like this.

Draw the name of an NFL team out of a hat and those who are wearing that team’s jersey or hat get a free food or drink coupon to encourage their return.

SCORE ALL SEASON LONGEducate yourself and your staff on this amazing opportunity to create an atmosphere that fantasy football owners will love. It’ll help you bring in new customers. Plus, you’ll establish your business as FANTASY FRIENDLY, and build relationships with both new and returning customers.

As a partner of DIRECTV, you’ll have the power to provide what fantasy owners crave most: the ability to watch every player on their team! DIRECTV’s exclusive NFL SUNDAY TICKET brings your customers every out-of-market game, every Sunday, all in HD. This includes all 17 weeks of regular season action. You’ll also get the RED ZONE CHANNEL®—so customers can watch every score by every single fantasy player.


MAKE YOUR BUSINESS THE FANTASY DRAFTBUILD YOUR BUSINESS

56.8 Millionx $465/Year= $26.4 Billion

industry

spent per player

fantasy players

ThE nUMBERS

Source: Fantasy Sports Trade Association

S:24.875”S:10.5”

T:25.375”T:11”

B:25.875”B:11.5”

F:8.5”

FS:8”

F:8.5”

FS:8”

F:8.375”

FS:7.875”




MECHANICAL


RAP approval:

25.375" x 11"24.875" x 10.5"25.875" x 11.5"













8.5" x 11"0.5" x 0.5"8.375", 8.5", 8.5" x 11"

_____ Proofreader









_____ Copywriter

_____ Photo Editor







THE



GET IN THE GAME







THE GOAL To win each week by scoring more points than your opponents. By getting enough wins, you can reach the fantasy postseason.HO

W IT

Wo

RKS




S:24.875”

S:10.5”

T:25.375”

T:11”

B:25.875”

B:11.5”

F:8.375”

FS:7.875”

F:8.5”

FS:8”

F:8.5”

FS:8”

GET IN THE GAME - Amazon S3 · 2016-07-08 · TO DO: Edits as Marked Go to Mechanical FPO Art Place...

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Transcript of GET IN THE GAME - Amazon S3 · 2016-07-08 · TO DO: Edits as Marked Go to Mechanical FPO Art Place...