Personal Branding and the Job Search - Summers Mckay 1.6.14 (UCLA PSSO)
Get a Job: The Guide to Personal Branding
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The Guide to Personal Branding“GET A JOB!”
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Drew HawkinsSocial Engagement Manager@drewhawkins
Chad BryantSocial Engagement Coordinator@chadATL
WHO WE ARE
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QuickTime™ and aSorenson Video 3 decompressorare needed to see this picture.
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AGENDA
•How to Become a Student of Your Industry
•Why Internships?
•How to Optimize Your Personal Brand
•Keys for Successful Networking
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BEING A STUDENT OF A BRAND
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INTERNSHIPS
• Internships help you learn more from the inside
• Open doors to more job opportunities, even if they aren’t at the company you’re interning at
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PERSONAL BRANDING
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WHAT IS A
BRAND?
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YOUR HUB
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SHOW WHAT YOU KNOW
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CONNECTIVE TISSUE
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“People just use LinkedIn to find jobs. It’s just an online resume.”
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“People just use LinkedIn to find jobs. It’s just an online resume.”
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LINKEDIN PROFILE OPTIMIZATION
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PERSONAL SEO
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GROUPS
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LINKEDIN ANSWERS
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RECOMMENDATIONS
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LINKEDIN FOR RESEARCH
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COMPANY PAGES
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CURRENT EMPLOYEES
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JOB POSTINGS
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LINKEDIN TODAY
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TWITTER BEST PRACTICES
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BE CONVERSATIONAL
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OPTIMIZE
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PROFESSIONAL + PERSONAL
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STALK YOUR DREAM JOB
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TWITTER PITFALLS TO AVOID
#facepalm#wompwomp
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AUTO PILOT
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PASSIVE AGGRESSIVE
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CHRYSLER
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PRIVACY SETTINGS
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FIRST IMPRESSIONS
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PASSIVE AGGRESSIVENESS
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FACE-TO-FACE NETWORKING
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RESEARCH: WHO WILL BE THERE?
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ENGAGE.
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FOLLOW UP ONLINE
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WHY IS ALL OF THIS IMPORTANT?
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IT’S NOT ALWAYS WHAT YOU KNOW, IT’S WHO
YOU KNOW