Gestalt & Design

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description

GESTALT = whole > parts Figure / Ground (positive space / negative space) Similarity (rhythm, hierarchy) Proximity (grouping) Closure (mind the gap) Continuity (implied direction)

Transcript of Gestalt & Design

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G E S T A L T = w h ole i s g r

eater tha n sum of Its p arts

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G E S T A L T = w h ole i s g r

eater tha n sum of Its p arts

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G E S T A L T = w h ole i s g reater tha n sum of Its p arts

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G E ST A L T = w h ole i s g reater tha n sum of Its p arts

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GESTALT =

whole is greater than sum of its parts

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Intro:

GESTALT = whole > parts

1) Figure / Ground (positive space / negative space)

2) Similarity (rhythm, hierarchy)

3) Proximity (grouping)

4) Closure (mind the gap)

5) Continuity (implied direction)

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FIGURE / GROUND

perceptual tendency to separate whole figures from their backgrounds

>The focus at any momentis the figure.

>Everything else is the ground.

(positive / negative)

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M.C. Escher

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Henri de Toulouse-Lautrec

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Similarity

shared visual characteristicssuch as shape, size, color, texture, or value will be seen as belonging together in the viewer’s mind

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Bridget Riley

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Proximity / Grouping

objects or shapes that are close to one another appear to form groups

- Tone / Value- Color- Shape- Size- etc.

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Thomas P. Anshutz, The Ironworkers’ Noontime

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Closure

suggesting a visual connection or continuity betweensets of elements which do not actually touch each other in a composition

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Tauba Auerbach

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Michelangelo, Creation of Adam, c. 1510. Sistine Chapel, Rome (detail)

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Continuity

arrangement of various elements so that a characteristic continues

a direction from one element to another creates an implied continuation

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Review:

GESTALT = whole > parts

1) Figure / Ground (positive space / negative space)

2) Similarity (rhythm, hierarchy)

3) Proximity (grouping)

4) Closure (mind the gap)

5) Continuity (implied direction)