Gesa’s Quarterly Business Newsletter

JANUARY2015

Equal Housing Opportunity

Upcoming Holiday ClosuresGesa branches will be closed on the following days:

Martin Luther King Jr. DayMonday, January 19

Presidents DayMonday, February 16

Upcoming Events Women in Business Conference January 28, 2015 TRAC, Pasco

Welcome to Gesa’s quarterly business newsletter, “The Bottom Line.” On behalf of Gesa’s Commercial Services Team, I hope that your business enjoyed success in 2014. I would also like to wish you and your business partners a prosperous New Year.

This past year, Gesa has enjoyed tremendous growth along with the successful merger of Central Washington Federal Credit Union in Yakima, Washington. This successful merger marks the beginning of Gesa’s initiative to expand its membership into other Eastern Washington markets. As a result, our Commercial Services Team will continue to grow into other markets. One of our goals

for 2015 is to become a lead commercial lender in the Yakima market. Our Commercial Services Team is truly one of the best in the region, and we continue to be a community leader in providing the necessary capital to our local businesses.

Looking forward into 2015, Gesa will continue to enhance cash management products and services. Possible enhancements include Online Banking security tokens, and assisting business merchants with their payment processing equipment upgrades to the new EMV and non-contact technologies.

As always, Gesa truly appreciates our business members. Please let us know how we may enhance our business products and services to serve you better.

Thank you for your business.

Respectfully yours,Benjamin W. RutledgeVice President of Commercial Services

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IntroducingChris Keenan

1 2 3 Business Member Spotlight

CertificateSpecials4Business

Information

Federally Insured by NCUA

Gesa Credit Union would like to welcome Chris Keenan to our Commercial Services Team.

CommercialLoan Officer901 Triple Crown WayYakima, WA 98908509-713-9995

Introduction &Upcoming Events

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Proposed Tax Changes for Small Businesses in 2015Each quarter, we share valuable information that we feel is important for our business members. We have outlined a few proposed tax changes that may affect your business in 2015. Please remember that some of these proposals may not be approved legislatively. • Starting in 2015, businesses with more than 50 FTE employees in 2014 (or a combination of full-time and part-time employees equivalent to 50 FTE employees) must either offer a minimum level of health care coverage to employees and their dependents, or pay the IRS Employer Shared Responsibility payments for any FTEs who purchase coverage through a marketplace and receive the premium tax credit.

• A proposal has been made that a portion of the tax increases on businesses will be used to pay for a future cut in the corporate rate to 28 percent and for manufacturing 25 percent. Future rate cuts for small businesses are mentioned as well, but the budget does not mention details.

• Changes to the treatment of small businesses in regards to section 179 deductions have been proposed. The budget proposes to extend increased expensing for small business. This is often known as section 179 deductions, which allows a business to fully expense capital costs up to a certain dollar amount. At the end of 2013, the section 179 allowable amount reverted back to $25,000 of capital investments, down from $500,000. Correct treatment would allow the full expensing of all capital investments.

• The budget proposes the elimination of capital gains taxation on investments in small business stock. This would help mitigate the bias against saving and investment present in the current tax code. These types of changes should not be limited to small businesses only. The budget proposes that S-Corporations will be subject to self-employment tax.

Please consult with your certified public accountant regarding these changes.

SOURCESwww.taxfoundation.orgwww.taxact.com/affordable-care-act/health-insurance-and-taxes.asp

Call 509.942.6155

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Business Information

Free WorkshopPasco Chamber of Commerce Small Business Success Series Presented by Gesa Credit Union

Social Media Success for Business Owners

Presented by Lance KisslerDigital Marketing Manager, STCU

Whether you’re just beginning to utilize social media for your business or you already have the foundation and are ready to explore the next level – we’ve got you covered. Select which session fits you best and reserve your space today!

SESSION 1-BEGINNERS TRACK

•Get a basic understanding of Facebook, Twitter, blogging, and Instagram.

•Conduct an onboarding process to ensure you’re prepared before you launch your social media accounts.

•Analyze your business needs and determine the appropriate social media channels for them.

SESSION 2-ADVANCED TRACK

•Develop a comprehensive social media strategy that aligns with your business objectives.

•Utilize advanced analytical tools for evaluating your efforts.

•Discover what’s on the horizon for social media.

Friday, February 20, 2015Session 1: 9:00 a.m. to 10:30 a.m. Session 2: 11:30 a.m. to 1:00 p.m.Inspire Events Center5292 Outlet Drive (Broadmoor)Pasco, WA 99301

RSVP at gesa.com or call 509.547.9755.

MEAL PROVIDED!

SIGN Fracture Care International SIGN Fracture Care International is a humanitarian-focused, non-profit, charitable organization founded in 1999 by local orthopedic surgeon, Dr. Lewis Zirkle. Dr. Zirkle is passionate about working with orthopedic surgeons in disadvantaged nations across the world, and he works with a dedicated community-oriented staff, willing to travel and train other surgeons in the use of modern implants and current techniques.

“My favorite part about my job is the people I get to meet,” said Jeanne Dillner, CEO of SIGN International. “I love watching, year after year, the progression made by the men and women we help overseas.”

Today, Zirkle and his team travel the globe, hosting conferences and performing surgeries; while doctors on the ground in these countries get invaluable experience working on real-world cases with Zirkle and his team. With their unique motto, “We walk the world,” SIGN has helped, to date, more than 140,000 patients in 52 countries around the world, and Gesa Credit Union has been there right beside them.

SIGN has worked with Gesa Credit Union since 2010. Dillner points out that Gesa has made the difference in how the organization processes their payments, and manages their business accounts with Merchant Deposit Capture. Being a large non-profit with complex needs, this business product has helped them streamline their banking needs. Dillner appreciates the face-to-face communication and dedicated customer service she gets at Gesa. “Gesa provides great personal attention. They connect with their members easier than any other financial institution,” said Dillner.

Because of all the work that SIGN does overseas, Dillner found some services that Gesa provides especially useful. She points out that relationships with community businesses like Gesa Credit Union play an important role in their global mission.

In one extended overseas trip in particular, Gesa ensured a direct point of contact for Dillner, so she could continue to address the organization’s financial needs while so far from home.

“The SIGN Fracture Care International is truly a remarkable organization. Gesa is committed to helping our local nonprofit organizations find economical solutions for a growing organization’s banking needs. I have had the pleasure of working with Deborah Maier, Senior Accountant, to find easy and economical ways to streamline banking services to help save time and money. One example is our Merchant Deposit Capture product. By allowing SIGN to remotely deposit their transactions directly from their office location, the organization is saving staff time, and streamlining the banking deposit and reconciliation process,” said Annamaria Sauceda, Cash Management Representative.

Let Gesa’s experience and local decision making help you with your financial needs. From business checking accounts and cash management solutions, to Lines of Credit and commercial real estate loans, Gesa has a full suite of business products to meet your needs. Gesa is also a preferred Small Business Administration lender to assist business owners with start-ups or expansions.

Let Gesa help you grow

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“We chose Gesa Credit Union as our financial partner because of their persistence and helpfulness.”

- Jeanne Dillner, CEO SIGN Fracture Care International

your business today!

Ben Rutledge, VP Commercial ServicesBrad Wright, Senior Commercial Loan OfficerJeremy Wiersma, Commercial Loan Officer

Chris Keenan, Commercial Loan Officer Gary Grant, Commercial Loan Officer Anna Sauceda, Cash Management Representative

CEO Jeanne Dillner & Marta, a patient from Africa

Business Member Spotlight

SIGN staff in their main office located in Richland

0.5012 Months

0.7024 Months

1.5030 Months

1.7036 Months

2.0048 Months

2.5060 Months

*APY=Annual Percentage Yield. A $500 minimum deposit is required for consumer certi�cates. A $2,500 minimum deposit is required for IRA certi�cates. A $2,500 minimum deposit is required for commercial certi�cates. Early withdrawal penalties will apply. Please visit gesa.com for more information on applicable fees and terms. Certi�cate rates are for a limited time only. Stated rates are as of 1/01/2015 and are subject to change. Federally Insured by NCUA.

Call 509.942.6155 to get started today!

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