1. Taking Health and HealingBeyond the Boundaries ofImagination

2. Henry Ford WestBloomfield Hospital 3. A Competitive and Crowded MarketBeaumont POH:MedicalIndependence. Twptrauma centerSchool withMedical Center Oakland Univ.McLaren: Health Care MACOMB ST. CLAIRIVINGSTON OAKLANDBeaumont Proton Village Beam TherapyHFMH HFWBH Center - $160M HFWBH HFWBH Henry Ford WB and Novi Medical Columbus Ctr HFBCH HFBCH HFMH-W Centers Kingswood KingswoodBeaumont Providence Parkchildren s HFH HFHsurgery centerWASHTENAWWAYNE BotsfordHFHS Mkt Share HFHS Mkt ShareHFHS/Consortium Cancer CenterHFWHHFWH > 50% > 50%Proton Beam30 % ~ 30 % ~ 50 %50 % Therapy CenterCHS 10 % ~ 10 % ~5% ~5% ~30 %30 %10 %10 % < 5% < 5% 4. INDUSTRY UNDER SIEGE Tough times test your abilityto adapt to a changing environment!!! 5. Healthcare: Industry Under SiegeChallenges and Issues Shifting Demographics / Shrinking PieAging Population Thinning Margins and Population and Demographic ReimbursementChanges Pay for Performance Market Volatility Bundle Payments Recession Safety Net Instability High Unemployment Competitive Insurance Workforce ShortagesMarket Rising Consumer Rising CostsExpectations and Demands Increasing Uninsured Globalization (Med. Tourism) Healthcare Reform 6. If you don t like change,you are going to likeirrelevance even lessGeneral Eric Shinseki 7. Doing more of what you arealready doing and expectinga different result is a sign ofinsanity. Albert Einstein 8. Executing the Right Strategies:HF WEST BLOOMFIELD HOSPITALSuccessfully building and opening a $360-million world-class hospital in one ofthe nations worst recessions took a lot of Strategic Direction and Zero Gravity ThinkingKey Success Factors Understand, Evaluate and Develop a plan for Oakland County / Extended NW Region Hiring a CEO from outside of the healthcare industry Facility Design healing environment and wellness focus Creating community engagement and buzz Building a Talent Based Organization Early development of clinical priorities and program direction Establishing market presence Strong medical staff developmentCustom Experiences: Clinical, Wellness & Service excellence; and Concierge Services Unleashing an Entrepreneurial Spirit 9. We believe that in addition to a physical,architectural blueprint, we need to define an experience blueprint that allows us tounderstand the vision for the ideal customer experience. An Experience Blueprint is therallying cry that unites oncology and cardiology, nurses and physicians, the patient and the organization around acommon, inspirational vision for theHenry Ford experience 10. The Experience Blueprint We believe that you haveto create memorable,signature moments, or hotspots, in the customerexperience thatcommunicate the HenryFord Health System brand:what you stand for andwhat s important to you. 11. Community Center for Well-BeingRespect for HighPeople The 4 Filters: Performance 1st Quality & Safety 2nd Compassionate Care3rd MemorableExperiences 4th - EfficiencyPATIENTS & FAMILIESCOMMUNITY Health Healing WellbeingLearning &EngagedContinuousInnovationWorkforceImprovementSocialConscience Our ValuesTaking health and healing beyond the boundaries of imagination 12. A healing orientation with a patient-centered approach that engages the mind,spirit and body: Is committed to the practice ofbest medicine, whether its originsare conventional or integrative Neither rejects conventionalmedicine nor uncritically acceptsintegrative practices Recognizes that good medicine must always be basedon good science that is inquiry driven and open to newparadigms 13. ALTERNATIVEMEDICINE TOPA WELLNESSDOCTORS CENTERBREAKTHROUGH PROCEDURESWhat links everything together? HENRY FORD RESORT-LEVELMEDICAL GROUP CAREHealthy foodHEALTH PRODUCTSSTORE 14. The Nation s First CulinaryInstitute for Healthcare 15. BuildingTheBuilding 16. An Incubator for Distinction Leadership in Energy and EnvironmentalDesign (LEED) certification by the U.S.Green Building Council 180 acres of woodlandsand wetlands Green roof andgreen thumb 17. Imagine. Skill/Knowledge 65 50 70% 45 35 60 25 40 55 3035 50 30% 55 65 75 60 45 70TeachablesTalent Unteachables 18. BY DESIGN WORLD CLASS/BEST PRACTICE ORGANIZATION SustainedTalent-Based Excellence OrganizationSM(SE) (TBO ) SM8-10 Vision 8-10VALUESMissionCustomer High PerformanceAdvocacyCulture(CA) (HPC)8-10 8-10