Ger Baron Amsterdam Innovation Motor

Amsterdam is a European Hub….

<2 hours flight

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1.3 billion RFID tags in 2005 60 billion RFID tags in 2015

Only Google generates > 24 Petabytes data per day

Facebook is generating 10 Terabytes of data. Every day.

Large Hadron Collider, CERN, Switzerland, generates 40 Terabytes data per second

For every transaction NY Stock Exchange uses 1 Terabyte information

Twitter is generating 7 Terabytes data per day.

4.6 billion mobile phones

2 billion internet users. In 2013, with an annual traffic of 667 Exabytes

…..and data is exploding.

Amsterdam

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1. Open Infrastructures

AMSTERDAM SMART CITY 7

Until a few years ago Amsterdam focused on bricks and roads, now connectivity and energy are just as important…. Openess is key……

2012 - 100.000 Open FttH Connections - Public buildings and schools connected - Start of LTE roll out (KPN) 2015 - Whole city FttH enabled

2012 - Large scale Smart Grids pilots (>10K) - 50K Smart Meters - Smart Energy visions combining all infrastructures 2018 - Whole metropole SM roll-out

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The Third Industrial Revolution.

"We have the science and technology to do it, but it will mean nothing unless there is a change in will."

Jeremy Rifkin

2. Living Lab Approach

AMSTERDAM SMART CITY 8

Replacing the traditional office Smart Working Centers

First Prototype -  Connected Urban Development -  Main focus: reduce traffic -  First SWC in 2008 (Almere) -  Bankrupt in 2009 (wrong location and business model) - But continues evaluations and interviews

Take Off - Commercial initiatives - Main focus: Added value for worker - Location: 5’ cycling distance - Business model: no focus on corporates - Over 100 locations in NL - Including reservation systems, working as a service business models, telepresence, Work kitchen-concepts, etc…

2. Living Lab Approach

AMSTERDAM SMART CITY 9

Making energy part of our daily Life Energy Management Display

-  Co-developed ested with 350 consumers -  Co-Developer with 50 entrepreneurs (Climate Street) -  More intereactive (include weather), simplified (and clear focus on energy)

Smart Cities are about collaboration