Geotargeted Mobile Advertising for Independent Lumber Yards
19
Mobile/Digital Advertising Strategy Relevance Raises Response REACHING CUSTOMERS ON MOBILE
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Transcript of Geotargeted Mobile Advertising for Independent Lumber Yards
Mobile/Digital Advertising Strategy
Relevance Raises ResponseREACHING CUSTOMERS ON MOBILE
100 Years of Information Gathering
1916 - 2016
MOBILEHASCHANGED
EVERYTHING
78% of Us Now Own Smartphones
MOBILE HAS CHANGED EVERYTHING
MOBILE HAS CHANGED EVERYTHING
We Spend 2x More Time with Mobile than Radio
MOBILE HAS CHANGED EVERYTHING
Ad Budgets Moving from Radio to Online/Mobile
We Specialize In Engaging Your Customers& Acquiring Their Business - and Loyalty
MOBILE CAMPAIGNS IN MOTION 2015…
Mobile/Digital Advertising Strategy
LASER-FOCUSED CUSTOMER TARGETING
GEOFENCING & GEOCONQUESTING• Target the big box store competitors by showing your ads when a
customer is in a competitor’s store.
DEMOGRAPHIC TARGETING• Serve your ads only to men or women of a certain age.• Target the wealthiest zip codes.
JOB TARGETING• Serve ads only to your PROS!• Builders, Architects, Plumbers
INTEREST TARGETING• DIY’S “interested in tools.”• People “remodeling their homes now.”
DAYPARTING & ON-OFF SCHEDULES• Cheapest ads are overnights.• Turn on ads when the snow is coming.
COMPONENTS OF MOBILE ADVERTISING
APP & MOBILE WEBYour ads run across thousands of locally relevant mobile websites and in the apps your customers are using every day.
COMPONENTS OF MOBILE ADVERTISING
FACEBOOKYour brand will be featured on our Contractor’s Guide feed, pushing your message to thousands of users local to you who are most likely to buy.
COMPONENTS OF MOBILE ADVERTISING
LANDING PAGETapping on any ad will lead potential customers to a mobile landing page, from which they can easily call or get directions to your store.
COMPONENTS OF MOBILE ADVERTISING
TEXT MARKETINGThe Best Way to Keep in Touch with your Pros!
• Interactive to opt-in• Broadcast messaging
• Specials• Free Offers• Event Invites
Text LUMBER to 84444
COMPLETE CAMPAIGN IN ACTION
GENERATEAWARENESS
BUILDENGAGEMENT
CREATE ACUSTOMER
ALL PACKAGES INCLUDE:• Creative Design• Landing Page Hosting• Daily/Weekly Monitoring
• A-B Testing• Optimization
• Performance Analysis• Advertising Media
• Facebook• In-App• Mobile Web• Retargeting – visitors, email list
OUR PACKAGES
# OF IMPRESSIONS 1,300,000 = $4,500900,000 = $3,500600,000 = $2,500
SHOW SPECIAL: PURCHASE A MOBILE AD PACKAGE AND GET 1 MONTH OF FREE TEXT MESSAGE MARKETING!*(*10,000 messages, 4 keywords)
OUR PACKAGES
Text Messages Per Month
LMC Negotiated Prices:Starter: 420 Msgs, 1 Keyword - $20Bronze: 1200 Msgs, 3 Keywords - $36Silver: 2400 Msgs, 4 Keywords - $60
Every day new companies enter the mobile marketing game – and many don’t last.
We’ve been engaging customers for over 27 years.
THE MOBILE LANDSCAPE IS COMPLICATED
