DSM SoftCorporate Profile

An ISO 9001:2008 certified Company

Introduction

DSM Soft is a leading provider of products and services in the Geospatial and Engineering domains for private and public sector organizations globally. Started in 1991, DSM Soft has grown to be a global organization with over 400 employees. Over the years, the group has carved a niche for itself as a high quality and cost effective service provider.

Since its inception, DSM Soft has been focusing on delivering high-quality services within budget and on time. This has helped the company earn a good reputation and forge long term relationships with its customers. The company has grown both organically and by acquisitions.

DSM has production centres in Chennai & Tiruchirapalli (India), and a registered office in Edinburgh (UK). Backed by professional management, an efficient team of specialists, best business and employee-friendly HR practices, DSM Soft has a solid track record of delivering value added services to its clients. In addition to working directly with end customers, DSM also works through business partners in several regions of the world who have strong technical expertise and access to the local markets. DSM’s technical expertise and world class production capabilities complement the partner’s. With changing market needs and technologies, DSM is committed to policies of investments and innovation within the company, to refine and enhance the services we offer to our clients.

DSM’s production facility is based on a process driven approach enhanced by technology enablers and high levels of automation. This has helped create a highly scalable yet lean production flow line. DSM also offers ‘Traccia’, a GPS based vehicle tracking service that provides real time monitoring of vehicle movements. This is also integrated with a fuel sensor that helps accurately monitor the fuel consumption.

Company History

DSM has a two decade long history of providing technical services in Geomatics, Geoenabled, Engineering and Publishing domains. We have worked for a number of national mapping agencies, defense, utility and other public & private sector organizations.

The BeginningDSM was founded in the year 1991 as a CAD service bureau by brothers Ramesh and Ganesh Ananthakrishnan with the vision of promoting, “Customer Satisfaction through value and excellence”.

The JourneyFrom its humble origins in the year 1991, the DSM group has progressed through its two decade long journey with many milestones in between, significant among them being:

1991 Started as a CAD Service bureau.

1993 Won contract with the Indian Space Research Organization (ISRO) for 3D Modeling.

1994 Added Geospatial data capture services to its portfolio of service offerings.

1996 Entered into a tie-up with for partnering on Mapping and Utility projects.

1998 Entered into a tie-up with for partnering on utility based geospatial projects.

1999 Added Digital Photogrammetry to its portfolio of service offerings.

2001 Won the Berlin Electric NIS project from .

Company History

2002 Won the 1:5000 scale mapping project from Ordnance, Survey of Ireland (OSI)

Acquired the geospatial division of SDS to form DSM GeoData Ltd.

2004Won the 1:5000 scale revision mapping project from OSI as sole supplier, on the strength of its excellent performance in the

original mapping project in the year 2002.

2006 Became the sole non – Australian supplier of mapping services to .

2007 Won the EDF Energy contract for the creation of a network information system through global competition.

2008 Empanelled as a vendor for mapping services to the Northern Territories Government,

2009 Started the development of geo-enabled services such as Traccia and Whyly

2010

Launched Traccia, a GIS/GPRS based Vehicle Tracking Service

Launched Whylybrands, a brand locator service

Won 2 mapping contracts from KMS,

Won a mapping contract from Kadastre, The Netherlands

Company History

2011 Won a contract with Land and Property Services, for providing improved mapping services

2012

Won a mapping contract from KMS, for mapping of the Zeeland region of .

Framework agreement for Geoscience extended for a further 5 years upto the year 2017 under the new Optical, Geospatial, Radar and Elevation supplies and services panel (OGRE).

2013

Won a contract for providing vehicle tracking software solution to Royal Oman Police, , for their fleet of patrol cars.

Empanelled with South Australian Government mapping agency (DEWNR) for mapping services

2014

Empanelled with mapping agency (LPI) for mapping services

Won an urban mapping contract from the City of Ottawa, Canada

The FutureThe DSM group with its dynamic leadership and aptitude for innovation and expertise is well on its way to fulfilling its stated mission of becoming a, “global market leader providing technical data services for private and public sector organizations, by adopting integrated business procedures across locations and the application of a process driven approach by inspired and motivated people, to deliver ‘first time right’ to our customers ensuring profitable growth of the business to the benefit of customers, employees and share holders”, through adhering to its founders vision of promoting, “Customer satisfaction through value and excellence”.

GEOMATICS ENGINEERING

Mapping Services CAD

Landbase mapping – large, medium and small scale Legacy data Migration

Cadastral Mapping MCAD Services (Mechanical CAD)

Rail / Road corridor mapping Legacy data Migration

Forestry / Agriculture mapping Value Engineering

Engineering photogrammetric Mapping Reverse engineering

Terrestrial Photogrametry Mapping Product design automation

Positional Accuracy Improvement of Map features 3D / 2D animation and multimedia

GeoTerrain based services Finite element analysis

Aerial Triangulation

Digital Terrain Modelling / Digital Surface Modelling

Contour Mapping

LiDAR Processing

3D City Modelling (LOD1, LOD2 and LOD3)

Image Processing Services

Ortho-rectification

Image enhancement

Geo-referencing / Geo-rectification

Clutter data collation

Utility Network Information Systems

Data conversion / capture

Data Maintenance

Positional accuracy improvement

Geo-enabled Services

Traccia – Online Vehicle Tracking system

Whyly – A real estate website

Whyly Brands – Online store locator

Application Development Services

GIS applications design and development Product customization Web based applications design and development

Bespoke data translators

Interface development

ERP / MIS development

Service Descriptions

DSM offers the following range of services in the domains of Geomatics, Geo-enabled services, Engineering :

Geomatic Services

DSM specializes in providing 2D GIS data services and 3D photogrammetric mapping services to a wide variety of clients from across the world. DSM Soft has a highly sophisticated ISO 9001:2008 certified geospatial data production facility at Trichy, South India. It employs over 250 staff capable of producing a wide range of services. DSM’s production facility is based on a process driven approach further enhanced by technology enablers and high levels of automation. This has helped create a highly scalable yet lean production flow line.

DSM has completed successfully several high volume geospatial 2D/3D data conversion projects, geo-terrain based services, image processing services and utility network information system projects from disparate and wide ranging sources (including ortho-photos, satellite images, aerial photographs, and other legacy inputs) and has delivered them in multiple GIS formats.

Some of the industries served by DSM in this domain are:

• National Mapping Agencies• Local Councils• Non-Government Mapping Organizations• Imagery Product Suppliers• Cartographic map producers• Navigation map producers• GIS solution providers• Forestry data providers• Land Administration and Revenue• Oil & Gas• Water• Sewer & Storm• Electrical & Telecom

Geo-enabled Services

DSM started the geo-enabled services vertical in the year 2009 for offering location based services. This initiative came about on account of the identification of significant opportunities that location based services offers in the growing Indian market.

Since its inception in 2009, DSM has successfully launched three service offerings.

Traccia – An online real time vehicle tracking and fleet management system (www.traccia.in)

Traccia is a fully-functional Fleet Management System that merges GPS technology with affordable wireless technology. The result is easily accessible information on a vehicle’s location, stops, idling and mileage that can be quickly analyzed to yield benefits in efficiency and cost reductions. The operations side of a business can make of its fleet to run more efficiently by accessing GPS location information using our web application.

Fleet managers are empowered to have the convenience of point and-click access to an entire fleet and get an insight into the activities of all the vehicles either individually or the fleet as a whole.

Engineering Services

DSM has 19 years of experience in engineering services. We have a team of highly skilled professionals experienced in various engineering domains and leading high-end CAD software. Our teams constantly aim to enhance the competitiveness of our customers by creating business impact in terms of speed to market, reducing cost and optimizing resources. DSM has served a number of engineering companies for their design needs. By choosing to work with DSM, our clients are able to achieve clear benefits. DSM has helped its customers achieve quick turn around time for their design requirements. This also helps our customers to concentrate on their core business activities. DSM is well equipped with a team of software professionals to support design automation projects. Our creative team is capable of undertaking industrial product design/animation projects using the latest techniques. DSM with its combined strength of human resources, mature process, methodologies and state-of-the-art infrastructure provides excellent value. Some of the industries served by DSM in this domain are:

• Automotive• Aerospace• Flow Control• Shipbuilding and Marine• Gear box• Agricultural• Auto-electrical• Process• CNC & SPM• Medical Equipments• Material Handling Equipments

Clients

• Geomatics

Clients

• Geo-enabled services

• Engineering Services

Innovation

Quality Management System

DSM has adopted the Quality Management System stipulated by ISO 9001: 2008 as a strategic decision to improve the operations within the organization and deliver services to the best satisfaction of the customers.

DSM adopted the process approach during the development, implementation and improvement of the effectiveness of the Quality Management System, to enhance the customer satisfaction. This Process Approach is used within the Quality Management System of DSM to emphasize the importance of:

• understanding and meeting the requirements• the need to consider processes in terms of Value Addition• obtaining results of process performance and effectiveness, and• continual improvement of processes based on objective measurement

A pictorial representation of a typical DSM model of process based Quality Management System is shown above. The figure shows the customer’s significant importance in defining the requirements as inputs. Monitoring of customer satisfaction through the evaluation of information relating to customer perception, as to whether DSM has met the customer requirements is also depicted.

MilkyWay – Project Enabler

To aid in the continuous improvement and management of its Quality Management System, DSM has developed its own workflow management system called, “MilkyWay”, which is used for the management, reporting and tracking of the majority of its projects. This allows clients and partners real time access to the status of their project on an hour by hour basis. Milky Way is the company’s “digital nervous system” and functions as:

• A project management tool for reporting, tracking and analysing project status• A tool for drawing up project schedules and allocating work to operators• An internal communication tool enabling messages to be sent internally. • A knowledge bank that allows staff to post suggestions for improvement of any process. These are assessed and if accepted adopted into our workflow allowing us to continuously improve• A time keeping system, by recording all time sheets information (TimSY)• An intra-office notice board. • A centralized database for the documentation of all quality control check, forms and feedback to

operators• A quality assurance tool enabling feedback to the operators in the case of updates, modifications to

methodologies• A Query Tracking System that enables communication and tracking of technical of production queries

with the client.

Key Personnel

DSM Group is staffed with extremely capable and gifted experts in their respective domains. Details of key personnel in the group are given below:

Ramesh Ananthakrishnan, B.Eng. MSc, Managing Director – IndiaRamesh is the founder and director of DSM Soft (P) Ltd in India. He has grown the company from a staff of 3 in 1991 to its present level. Educated in the USA he worked there for a time assisting companies to improve their production flow lines. His contribution to DSM is delivering in India, a world-class geospatial and engineering production resource.

Ganesh Ananthakrishnan, B.Eng, Director – IndiaGanesh is Co-founder and director of DSM Soft and jointly with Ramesh has been responsible for the development of the business to its current size. Ganesh is responsible for the financial management and administration of the business in India.

Ravinder Prasad, B.Eng. Vice President - Support Services - IndiaRavinder graduated in Civil Engineering from Birla Institute of Technology and Science, Pilani, Rajasthan, India. He has been with DSM since 1994. At DSM he has been instrumental in successfully managing various GIS data conversion projects. He has broad experience on cartographic and topographic mapping projects and has significant experience of utilities mapping, cadastral mapping and mapping from satellite imageries.

Avinash, B.Eng. Associate Vice President – Head Sales (Geospatial) - IndiaAvinash is a civil engineer and has been working with DSM Soft for more than a decade. He is a very dynamic and extremely capable manager, who believes in adopting latest techniques and technologies in every aspect of his domain which happens to be GIS. Avinash started his career in DSM as a project leader and over the course of his stint here, he has now progressed to holding the position of Associate Vice President – Head Sales (Geospatial).

Locations

The DSM group has offices in India, and the UK, with authorized representatives and agents in Europe and Asia.

Locations

DSM Soft (P) LtdDSM Soft is the parent company of the Group. It owns and runs the Production Centres in Trichy (Tiruchirappalli) and Chennai in Tamil Nadu, India. The company’s administration and commercial management offices are in Chennai, India.

DSM Soft Head Office – Chennai IndiaRamesh Ananthakrishnan, Group Managing DirectorTel: +91 44 3914 3516 Fax: +91 44 2491 0847ramesh@dsmsoft.comwww.dsmsoft.com

Geospatial Services Division – Trichy, IndiaAvinash, Head Sales (Geospatial)Tel: +91 (0) 431 304 8046Email: avinash@dsmsoft.com

DSM GeoData LtdDSM GeoData Ltd is responsible for the preparation of business proposals and the negotiation of contracts for the DSM Group.