Georun: Mobiele activatie games (marcom14)
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Transcript of Georun: Mobiele activatie games (marcom14)
![Page 1: Georun: Mobiele activatie games (marcom14)](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bf85794a7959f9718b47d9/html5/thumbnails/1.jpg)
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Mobile innovation
Located both in Amsterdam and Poznan. We develop mobile scenarios that help you gain traffic.
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Market opportunities
Mobile marketing solutions
Gamification of marketing
Location-based (GPS) promotions
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Real-time gaming
Shop locations are used in the game (e.g. finish). Real rewards stimulate brand interaction and Social sharing.
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Augmented realityAR allows you to add virtual items to your pictures. Easily create branded pictures. Snap, share & earn.
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![Page 7: Georun: Mobiele activatie games (marcom14)](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bf85794a7959f9718b47d9/html5/thumbnails/7.jpg)
Campaign briefing
Reach out to new students in Poznan
Increase store traffic in town
Aim for media buzz
Engage on mobile
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Players chased each other in town in order to get their virtual gift. Whoever finished at the store first would win it.
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![Page 10: Georun: Mobiele activatie games (marcom14)](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bf85794a7959f9718b47d9/html5/thumbnails/10.jpg)
Find a virtual gift on the
map
Pick it up with your smartphone
Look out for others. Go to the
store
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Sintrun Case
The Sintrun was integrated in the existing Bijenkorf App to boost the amount of downloads.
In total, players brought back over 300 gifts in ten cities.
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Easter briefing
Boost the amount of shop visitors
Create an interactive campaign
Increase App downloads
Higher retention rates
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•One day, ten cities
•Plugin in Bijenkorf App
•Over 2000 opened eggs
•Over 10 000 km travelled by players
•Traffic towards the stores
de PaasRun
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Augmented Reality case
Brand awareness among students in Leiden
Promote the new My Order App
Create buzz on local media
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ResultsStudents shared hundreds of interactive pictures on Social Media. The more likes, the more prizes were won.
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What we’ve learned
Fun (e.g. game) elements create a low barrier to entry
Integration with social media is key. But don’t push it!
Ideal: combine mobile campaigns with local activations
Thanks!