Business Plan Georgian Roots L.L.C. 42 Avlabarei, 2nd floor, Tbilisi Tbilisi – Georgia T: +995 953 52 7495 Dannyrmansour@gmail.com

General Company Description

Georgian Roots is multi segment international trading company started by mid of 2014 enthusiast to reach out business opportunities within Asia, Europe and the Middle East. Our goal is to have a healthy, successful trade transactions that will lead in customer satisfaction and will add to a loyal customer following. We believe that the world has no boundaries in a way that we get satisfy the requests and lead the sales of our long list specialized portfolio. We also believe that a successful business can sustain only within a reliable and consistently perfect environment. Our company is more into transparency in process and on-time delivery of the committed goals and targets, however we take the responsibility of a strong competition within the market that will differentiate between our business strategy within the current and expected competitors. Georgian Roots is a Limited Liability company with 3 branches and affiliated companies within Georgia, Ukraine and Iran. This form will make it easy to identify legal liability and easier spread within the globe for future expansion

Executive Summary

We are Georgian Roots, a multi segment international trading company with a head quarter located in Tbilisi, Georgia, while we have service offices in Ukraine, Turkey, and Iran. We are specialized in Dry food supply, Life cattle, and Petrochemicals. However our top products are Hazelnuts, Walnuts, Raisins, and Asphalt (Bitumen). We manage a supply chain of Nuts from Georgia, and Ukraine. However we get to have a reasonable control over Dried Fruits coming from Iran. Our big suppliers of Petrochemicals are located within Russia and Iran based on a long term business relation has been carried out since we started the business. We are aiming a wider network spread within Europe, Asia and the Middle East. As we are in the execution phase of supplying Bitumen to Georgia and North Africa, however we are in the negotiation phase of supplying Nuts and Dried fruits to the gulf area as well as to Egypt.

Products and Services We are able to satisfy our client requests and needs from a variety of products:

I- Dry Food A) Nuts:

1- Hazelnuts 2- Walnuts 3- cashew 4- Pistachio 5- Pecan

B) Dried Fruits: 1- Raisin 2- Apricots 3- Peaches 4- Plums 5- Prunes 6- Figs 7- Apples 8- Banana

C) Varieties of Kernels and seeds that will precisely requested according to the market demand.

II- Life animals A) Sheep B) Calf

III- Petrochemical

A) Bitumen B) Soda Ache

C) Ferro Silicon Manganese

Marketing Plan

No matter how good are our products and the service that comes with it, the venture cannot succeed without effective careful, systematic research. And that exactly we did when we planned the company geographic spread within the globe. We targeted markets where our mission, vision and strategy will be most effective to satisfy the hard work that is intended to be added to grow and build to the local economy as well as the international market. We took our successful predecessors as a bench mark from where we will start a superior trading hub for the region we are located in. We are targeting the European, Middle East and North African market with more than a million trade opportunity within this rich regions with a forecast to have 10% of the trade opportunities within the coming 5 years. Bringing opportunities from east to west is our core plan that we added and still working on investing our marketing research to reach the peak of Excellence. Breaking the ice within the globe is our major massage that is totally reflected by our mission. Georgian Roots is a company empowered by big 5 factories to support its operations globally as well as locally, these factories are within the high standards and all of them are ISO certified with quality and mission statement.

Proposed Product list Dry Food

1- Hazelnuts

Most scientists agree that the Eastern coast of the Black sea is the most suitable for cultivation of hazelnut and that there we find the roots of its worldwide distribution. Self-Turkish name hazelnut ‘Findik’ comes from the Greek word ‘Corylus’ that means ‘Black sea’. In Georgian culture hazelnut was known from time immemorial. Historical evidence suggests that in VI. B.C. the local population in their gardens grew wild forms of hazelnut. For Georgia hazelnuts had a high economic value and brought a lot of income to the population before the revolution of 1917. Georgia in large quantities exported hazelnuts in the EU countries, by hazelnut plantations were occupied 8-10 times more territory than in Soviet times. Situation began to change only in 1990s, when in coastal areas of Western Georgia began the rapid creation of new plantations and modern processing facilities. In Georgia today are spread some of native varieties, the main ones are: Shveliskura, Berdznula, Anakliuri, Gulshishvela, Khachapura, Nemsa, etc.

2- Walnuts

The fruits of the walnuts which have been grown up in Ukraine are highly appreciated in the European countries. The walnut have high energy, is nutritious, besides, represent a vivid example of raw materials for manufacture without waste – even the shell is used. Therefore nut business is considered highly profitable. The cleared kernels are calibrated on the size and sorted by categories according to the international quality standards.

3- Cashew Delicately sweet yet crunchy and delicious cashew nut is packed with energy, antioxidants, minerals and vitamins that are essential for robust health. Cashew, or “caju” in Portuguese, is one of the popular ingredients in sweet as well savory dishes worldwide. Botanically, cashew is an average sized tropical evergreen tree belonging to the Anacardiaceous family, in the genus: Anticardium.

4- Pistachio

Iran’s pistachio has been exported over 100 years and has secured a foothold in the world market. It is the king of nuts.” Iran, which has been a pistachio producer since the fifth century BC, managed to regain the position of top producer last year for the first time since 2008, after record crops in the two years to 2015. In sharp contrast the 2015 harvest in California, which accounts for most of the US output, almost halved to 275m pounds — the lowest in almost a decade — due to adverse weather.

5- Dried Fruits:

A number of fruits have originated in Iran, including: Apple, Apricot, Grape, Fig, Citron, and many more. The country is blessed with a variety of favorable meteorological conditions suitable for fruit production. The northern seaside lands of the Caspian Sea, and the country supplies finest conditions for citrus production. Although a relatively new activity in this part of the world, has grown increasing importance in last few years and the Iranian dried fruits promises to become a great export item of the agricultural sector of the country Varieties of Kernels and seeds that will precisely requested according to the market demand.

Life animals

1- Sheep

Sheep has been raised in Georgia and the Southeast for centuries. Writings from the 1700s and 1800s suggest that lamb and wool production were important in those societies. The production and marketing of lamb and wool have been declining both nationally and in Georgia in recent decades. From a national high of nearly 40 million sheep in the 1940s, there are now about 7.5 million in the United States and fewer than 10,000 in Georgia.

2- Calf

Georgia has over 30,000 cattle producers with an average herd size of less than 50 head. Most Georgia farms are cow/calf operations with calves being sold at the local auction barns. The calves which usually weigh between 300 and 500 pounds often go to a forage based stockering program, where they gain another 300 to 400 pounds. Then the feeders which now weigh between 600 and 800 pounds will typically move into feedlots. A 1,000-pound market steer yields approximately 525 pounds of beef. Of the carcass, 99 percent is either used as meat or recovered as by-products, both edible and inedible, from which are made a wide variety of goods, pharmaceuticals, cosmetics, and clothing. Up to 75 percent of all beef consumed in the US comes from cattle fed in feed yards. Feedlots are increasingly becoming fewer and larger. The states of Texas, Nebraska and Kansas now finish 60 percent of the cattle fed in the United States. Most of Georgia's cattle end up in feed yards in these states.

Petrochemical

1- Bitumen

Asphalt, also known as bitumen is a sticky, black and highly viscous liquid or semi-solid form of petroleum. It may be found in natural deposits or may be a refined product; it is a substance classed as a pitch. Until the 20th century, the term asphaltum was also used. The word is derived from the Ancient Greek ásphaltos.

The primary use (70%) of asphalt/bitumen is in road construction, where it is used as the glue or binder mixed with aggregate particles to create asphalt concrete. Its other main uses are for bituminous waterproofing products, including production of roofing felt and for sealing flat roofs.

2- Soda Ash

It is used as a water softener in laundering: it competes with the magnesium and calcium ions in hard water and prevents them from bonding with the detergent being used. Sodium carbonate can be used to remove grease, oil, and wine stains.

In dyeing with fiber-reactive dyes, sodium carbonate (often under a name such as soda ash fixative or soda ash activator) is used to ensure proper chemical bonding of the dye with cellulose (plant) fibers, typically before dyeing (for tie dyes), mixed with the dye (for dye painting), or after dyeing (for immersion dyeing).

Sodium carbonate is a food additive (E500) used as an acidity regulator, anticaking agent, raising agent, and stabilizer. It is one of the components of kansui, a solution of alkaline salts used to give ramen noodles their characteristic flavor and texture. It is also used in the production of snus (Swedish-style snuff) to stabilize the pH of the final product. In Sweden, snus is regulated as a food product because it is put into the mouth, requires pasteurization, and contains only ingredients that are approved as food additives.

Sodium carbonate is also used in the production of sherbet powder. The cooling and fizzing sensation results from the endothermic reaction between sodium carbonate and a weak acid, commonly citric acid, releasing carbon dioxide gas, which occurs when the sherbet is moistened by saliva.

In China, it is used to replace lye-water in the crust of traditional Cantonese moon cakes, and in many other Chinese steamed buns and noodles.

Sodium carbonate is used by the brick industry as a wetting agent to reduce the amount of water needed to extrude the clay.

In casting, it is referred to as "bonding agent" and is used to allow wet alginate to adhere to gelled alginate.

Sodium carbonate is used in toothpastes, where it acts as a foaming agent and an abrasive, and to temporarily increase mouth P.H.

Sodium carbonate is used by the cotton industry to neutralize the sulfuric acid needed for acid delinting of fuzzy cottonseed.

Sodium carbonate, in a solution with common salt, may be used for cleaning silver. In a nonreactive container (glass, plastic, or ceramic), aluminum foil and the silver object are immersed in the hot salt solution. The elevated pH dissolves the aluminum oxide layer on the foil and enables an electrolytic cell to be established. Hydrogen ions produced by this reaction reduce the sulfide ions on the silver restoring silver metal. The sulfide can be released as small amounts of hydrogen sulfide. Rinsing and gently polishing the silver restores a highly polished condition.

Sodium carbonate is used in some aquarium water pH buffers to maintain a desired pH and carbonate hardness (KH).

Because of its ability to absorb CO2, sodium carbonate is being investigated as a carbon-capturing material for power plants and in other industries that produce greenhouse gases.

3- Ferro Silicon Manganese

Ferro Manganese is a ferroalloy product which contains the high quantity of manganese. This product range is manufactured by heating the mixture of MnO2 and Fe2O3oxides. These alloys are suitably utilized as a deoxidizer in the manufacturing of steel.

Ferro Alloys are the range of iron alloys with a high fraction of one of more than elements like aluminum, manganese and silicon materials. The concluded range of these alloys is ideally utilized for manufacturing of steel & iron for the removal of oxygen. These alloys are suitable for manufacturing road rails, automobile bodies, cutlery, dairy equipment, hand railings and watch bodies.

Operational Plan Georgian Roots has a global spread of production to cover factories in both Asia and Europe, with a head quarter in the middle of these big titans connecting the east with the west makes it as a controlling hub and play maker for better trade opportunities. Back to the geographic location of Georgian roots, it is quite unique where we are located. It’s making trade easier from the logistics point of view and the legal point of view. As per our targeted markets, it takes a week to deliver to North Africa while it takes 3 days to deliver to gulf region. We believe that our team that is consisted of fifteen professional personnel whom they came from a professional international trade background is capable to carry out a superior services within the committed time frame. Georgian Roots provides flexibility in the carried out commercial transactions, as we accept bank guarantees with a short term repayments. As we are absolutely sure about the product quality delivered while picking the right committed clients to maintain healthy financial system. Our team is available around the clock to provide services and respond to quotations 24/7, as we believe that opportunities won’t wait for weekends, and that what makes us different than any other traders.