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![Page 1: George Wimpey Plc A Tale of Two Markets: UK and US Panmure Gordon Investor Presentation Thursday 21 April 2005.](https://reader036.fdocuments.in/reader036/viewer/2022062309/56649dbe5503460f94ab20a0/html5/thumbnails/1.jpg)
George Wimpey PlcA Tale of Two Markets:UK and US
Panmure Gordon Investor Presentation
Thursday 21 April 2005
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Agenda
The Business environment: UK and US
The market outlook: UK and US
Managing the market: UK and US
The George Wimpey strategy
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The Business environment
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Business environment
Market has slowed down
lower sales rates
broadly stable prices
limited long term growth
Increased Govt regulation
planning no better
limited action on Barker
increased costs
increased regulation
Land market
competitive
Market remains strong
high sales rates
price momentum
long-term growth
Pro-development culture
supports growth
limited taxes and regulation
Land market
competitive
but good availability
UK US
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The market outlook
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UK market: short-term Sales rates
Recent trends
2004: a year of two halves
Jan-Feb 05: encouraging recovery
Mar/Apr 05: stable below strong Q1 04 but above H2 04
Underlying causes
political / economic uncertainty
second hand market
Outlook positive
underlying supply/demand balance
Consumer confidence/visitor levels
Independent evidence
RICS survey
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RICS Survey: 19 April 2004
“Purchase enquiries and sales showed no movement in March
with continued uncertainty over interest rate prospects also
limiting activity.
Newly agreed sales showed little change in March having
risen over the prior two months, showing an uneven
recovery. Surveyors are commenting that unrealistic
pricing by sellers is restricting sales activity. However,
surveyors are still envisaging an upturn in sales as
underlying economic conditions are improving with
household confidence in the early months of 2005 at the
highest levels in more than six years.”
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UK market: short-term Selling prices
Recent trendsgrew strongly to Q1 04 in north: in south flat since Q2 03
headline prices broadly stable since September 2004
increased use of incentives to support sales momentum
impact circa 2%
Underlying factorsneed to preserve sales momentum
some statistics distorted by mix changes
Outlookslow volume recovery
stable pricing/incentives will decline
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UK market: long-term
Demand continues to exceed supplypopulation growth/household formation exceeding forecasts
c17,000+ demolitions / removals p.a.
BarkerGovernment has restated commitment to Barker agenda
but planning environment has deteriorated
and there is no indication of time-line for implementation
Conservatives now committed to more housing
Regulationimpact on cost and risk: ability to respond to market
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US market: short-term
2004 another record year1.6m Single Family starts, 1.2m New Home salesnationally prices up c.5-7% but 15-20% in some markets
2005 outlook1.55m SF starts, 1.15 NH sales; moderate price growth strongest Q1 for 15 yearssales, prices and margins all ahead of 2004
2004US economy
key indicatorsQ1
2005
2.2mJob growth
5.75%30-yr fixed mortgage rate
4.4%GDP growth
0.5m
6.00%
4.0%
2.0m
6.5%
3.5%+
Forecast2005
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US market: short-termMorrison markets
Sacramento
Denver
Atlanta
Sarasota
TampaOrlando
JacksonvilleAustin
Dallas
Phoenix
Central Valley
Houston
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US market: short-termOutlook particularly good for Morrison markets
Florida 281 1 185 1
California 217 2 147 3
Texas 121 3 148 2
Arizona 88 4 81 5
Colorado 47 9 39 12
Total US 2,200 1,600
Morrison markets 34.3% 37.5%
754 600
Job growth Rank SF permits Rank2004 (000s)
Morrison markets
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US market: long-termFundamentals very strong
1.2M new household formations projected through 2020
strong population growth
-sustained immigration
-“echo-boomers” reaching peak home ownership age
affordability remains good
-employment growth
-more flexible mortgage market
growing owner occupation
Increasing benefits for larger homebuilders
access to finance
best land deals
procurement
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Market summary
UK
Short-term: challenging – but downside risk limitedMedium-term: positive, but timing of improvement uncertainLong-term: positive
US
Short-term: very strong Medium-term: strong: Morrison markets to outperformLong-term: strong: Morrison markets to outperform
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Managing the market
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Managing the market: UK
Outlets
+10-12%: mostly effect of slower selling rates
Incentives
GW objectives: effective, measurable, controllable
incentives not used: part exchange, shared equity
used: £99 move in, mortgage subsidy, “Suremover”
Professional sales approach is key strength
customer service and customer options
sales and site presentation
Product mix
balance mix detached / compact / flats
85% sales below £250,000; 66% below £200,000
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Managing the market: UKMaintaining good product affordability
0
500
1000
1500
2000
2500
3000
3500
0 - 50k 50 - 100k 100k - 150k 150k - 200k 200k - 250k 250k - 300k 300k - 500k 500k+
No
of
com
ple
tio
ns
GW
Laing
66% of private completions below £200,000
85% of private completions below £250,000
Price band £
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Managing the market: US4 strategies for growth
Well positioned in strong growth markets
in states with highest population and permit growth
2005 job growth of c50,000 in Phoenix, Houston & Dallas
Continue successful satellite growth model
reduces overhead costs
manages land and market risk
develops management
Growth through product development
Lower price points, townhomes, low-rise condominiums
Address underperforming businesses in Atlanta and Texas
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Managing the market: USCentral Valley satellite
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Managing the market: US
Well positioned in strong growth markets
in states with highest population and permit growth
2005 job growth of c50,000 in Phoenix, Houston & Dallas
Continue successful satellite growth model
reduces o/head costs
manages land and market risk
develops management
Growth through product development
lower price points, townhomes, low-rise condominiums
Address underperforming businesses in Atlanta and Texas
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Managing the market: USVery good affordability
0
200
400
600
800
1000
1200
<£110k 111-137k 136-164k 165-191k 192-218k 219k-245k 246-272k 272k+
No
of
com
ple
tio
ns
Price band £*At 2004 exchange rate of 1.84 $/£
43% of private completions below £137,000
75% of private completions below £191,000
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Managing the market: USGrowth through product development
Townhomes Product designed to maintain positioning in core price segmentsOpportunity to move into prime inner-city and infill locationsHuge demand has led to controlled releases17 further communities planned in Orlando and Tampa
Greystone development, Orlando Fl.130 sales in 10 months – all through lotteryCurrent sales at 40% margin
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The George Wimpey strategy
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Strategy: UK Plan in place: implement as market permits
Scope to expand within existing structure
most regions still below optimal scale
Plans to grow regional structure
satellites include Scotland, East Midlands, Sussex
Growth of Laing as second brand
new regions include East, SW England and Scotland
use of both brands from 2006 on larger sites
Limit exposure to inner city developments, social housing
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Strategy: US Plan in place: maintain pace of growth
Maximise growth where
land is available on right terms
underlying market and returns are sustainable
management team is strong
Build on scale and success in
Central Florida: Orlando, Tampa, Sarasota
Northern California: expansion of Central Valley
Phoenix
Land in place to sustain organic growth at historic rate
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Strategy: Group
Target volume growth in both UK and US
long-term aim 20,000 in UK
medium-term aim 10,000 in US
Pace and priorities driven by
business and market environment
ability to sustain returns > cost of capital
Focus on areas of competitive advantage
Maintain above average asset turns
Provide shareholders with enhanced short-term returns
through strong dividend growth
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