GeoRecruiter

Student Recruiter tm

by GIS Solutions Inc

Colleges and UniversitiesColleges and Universities

Student Recruiterby GIS Solutions Inc

…are comprised of a diverse student body

…are comprised of a diverse student body

…recruited from a variety of geographic locations

…recruited from a variety of geographic locations

Building a profitable college student population


Existing “hot spots” for recruiting.


Expanding recruitment possibilities

New high-probability areas for recruitmentNew high-probability areas for recruitment

GSI’s Student Recruiter is designed to help you find

new areas for recruitment.

GSI’s Student Recruiter is designed to help you find

new areas for recruitment.


Methodology

GIS Solutions has 17 years of experience with large geographically-based datasets

GIS Solutions owns and/or accesses both public and proprietary datasets including:

1. nationwide map of high school boundaries2. detailed test score data for thousands of high schools3. detailed demographic data for schools, neighborhoods and even

individual addresses

Colleges have detailed information about students, including home addresses

GIS Solutions combines student addresses with our geographically referenced datasets to produce student type profiles based on:

geographydemographicseconomicsPRIZM lifestyle segments

These “profiles” are used to find similar high-probability recruiting areas

ResultsResults

Student Data(provided by college)•address•transcript data•net tuition•income•financial aid•etc.

Student Data(provided by college)•address•transcript data•net tuition•income•financial aid•etc. Enhanced Dataset

•address•transcript data•net tuition•income•financial aid•X,Y map locations•high school data•demographics•PRIZM segments•etc.

Enhanced Dataset•address•transcript data•net tuition•income•financial aid•X,Y map locations•high school data•demographics•PRIZM segments•etc.

GIS Solutions Data•X,Y map locations•high school data•demographics•PRIZM segments•etc.

GIS Solutions Data•X,Y map locations•high school data•demographics•PRIZM segments•etc. GIS Solutions combines

student data with geographic, high school, demographic, and PRIZM

segments data.

GIS Solutions combines student data with

geographic, high school, demographic, and PRIZM

segments data.

Student Profiles

Student Type 1Student Type 1



Analyze dataGroup into Student

Profiles

Analyze dataGroup into Student

ProfilesMaps highlighting

recommended recruitment areas

Maps highlighting recommended

recruitment areas

Tables listing recommended

recruitment schools and addresses

Tables listing recommended

recruitment schools and addresses

Use Student Profiles to find similar schools,

households which become prospects for targeted

recruitment

Use Student Profiles to find similar schools,

households which become prospects for targeted

recruitment

Export maps, tables, etc for use in recruitment

efforts

Export maps, tables, etc for use in recruitment

efforts

Recruitment Support Materials

•Maps•spreadsheets,•mailing lists•school reports•etc.

Recruitment Support Materials

•Maps•spreadsheets,•mailing lists•school reports•etc.

MapsSpreadsheetsmailing listsreportsetc

Utilize Recruitment Support Materials to

achieve recruitment goals

Utilize Recruitment Support Materials to

achieve recruitment goals

Increase:

1. Efficiency

2. Enrollment

3. Tuition

4. Diversity

Export maps and tables which show where to

focus recruitment efforts

Export maps and tables which show where to

focus recruitment efforts


From data to results

5. Profitability


Data Examples


Data Sample: High School Demographics


Data Sample: Household Demographics


Data Sample: High School Test Scores


Data Sample: PRIZM – Lifestyle Segments


Data Sample: PRIZM segments at Household (ZIP+6) Level


Process Details


Creating the Enhanced Student Dataset

Enhanced Student Dataset

Student ID

Address GPA Net Tuition

School-based Fin. Aid

map X map Y High School

PRIZMSegment

Income % Minority

etc.

10001 100 Main Street….

3.74 9500 2500 -88.855 42.478 Oakdale 41 64000 8

10002 301 Cherry Road …

2.9 5000 7000 -87.124 41.214 Benson 55 102000 14

10003 757 Mill Valley …

4.0 12000 0 -92.411 40.23 North Ridge 47 80000 5

10004 30001 Hwy 97…..

3.5 8000 4000 -90.012 41.754 Springfield 31 82000 24

Apply GIS Solutions technology / methodology to combine the two datasets. The result is the Enhanced Student Dataset which include Map X and Map Y information,

allowing the student record to be shown on a map.

Apply GIS Solutions technology / methodology to combine the two datasets. The result is the Enhanced Student Dataset which include Map X and Map Y information,

allowing the student record to be shown on a map.


Enhanced Student Dataset can be mapped

Student ID

Address GPA Net Tuition


PRIZMSegment

Income % Minority etc.


3.74 9500 -88.855 42.478 Oakdale 41 64000 8


2.9 5000 -87.124 41.214 Benson 55 102000 14


4.0 12000 -92.411 40.23 North Ridge

47 80000 5

10004 30001 Hwy 97…..

3.5 8000 -90.012 41.754 Springfield 31 82000 24


X, Y locations allow student records to be mapped.

X, Y locations allow student records to be mapped.


Student ID

Address GPA Tuition Paid

School-based Financial Aid


PRIZMSegment

Income % Minority

etc.


3.74 9500 2500 -88.855 42.478 Oakdale 41 64000 8


2.9 5000 7000 -87.124 41.214 Benson 55 102000 14


4.0 12000 0 -92.411 40.23 North Ridge 47 80000 5

10004 30001 Hwy 97…..

3.5 8000 4000 -90.012 41.754 Springfield 31 82000 24


Develop “Profiles” from Enhanced Dataset

GIS Solutions experts work with college staff to identify desired student types used create “Profiles” which will be used to find additional high-probability recruitment areas

and addresses.

GIS Solutions experts work with college staff to identify desired student types used create “Profiles” which will be used to find additional high-probability recruitment areas

and addresses.

Profile Type 1

PRIZM Segments 45,46,53

Income Range 45000 - 68000

High School ACT Test Scores

24-28

% Minority 50

etc

Profile Type 2


Income Range 75000- 95100


28-32

% Minority 12

etc

Profile Type 3




29-34

% Minority 15

etc


Use Profile to find new recruitment areas

Profile Type 1


Income Range 45000 - 68000


24-28

% Minority 50

etc

Profile Type 2




28-32

% Minority 12

etc

Profile Type 3




29-34

% Minority 15

etc

Apply GIS Solutions technology to locate new recruitment areas based in desired student profile types.

Apply GIS Solutions technology to locate new recruitment areas based in desired student profile types.

New high-probability areas for recruitmentNew high-probability areas for recruitment



Maps Downloads

Student RecruiterTables


Use Profiles to find new recruitment areas

GIS Solutions processes show you a detailed map including:

• target zones for recruiting• current student locations• high school locations• alumni locations• admission counselor locations

GIS Solutions processes show you a detailed map including:

• target zones for recruiting• current student locations• high school locations• alumni locations• admission counselor locations

Show on MapTarget Zones (High School Boundaries)

Target High Schools

Target Addresses

Current Students

Alumni

Admissions Counselors

Maps DownloadsTables

Student Recruiter

Show on MapTarget Zones

Target High Schools

Target Addresses

Current Students

Alumni



Map Details

School DetailsCurrent Student Data

Address 377 Hill

GPA 3.7

HH Income 84,000

Tuition Paid 8,200

School BasedFinancial Aid

3,800

etc.

Recruitment Target Location

Address 201 Oak …..

PRIZM Segment 42HH Income 87,000Ethnicity Hispanicetc.

Alumni

Address 100 Cherry...

Name Joe Smith

HH Income 101,000

Year Grad. 1978

PRIZM 42

Show on MapTarget Zones (High School Boundaries)

Target High Schools

Target Addresses

Current Students

Alumni



Student Recruiter


Table View – Target Schools

Target Recruiting Schools Target Recruitment Addresses

School Name

Address Contact Match Confidence

ACT SATVerbal & Math

PSAE AverageHousehold Income

% minority etc.

Eastside 100 Oak St.. Mr. Bob Jones …

95% 28 1210 95 65000 29%

Westside 200 Cherry Mrs. Mary Wilson ….

89% 30 1150 87 29000 2%

Southside 300 Magnol.. Mr. Frank Norris …

92% 31 1204 91 47000 12%

North Ridge 100 Oak St.. Mr. Harold Smith….

95% 28 1210 95 65000 29%

Benson 200 Cherry Mr. Fred Johnson …

89% 30 1305 87 29000 2%

Hamilton 300 Hillside Mr. Ben Olson ..

92% 31 1195 91 47000 12%

Newbury 702 Mountain Mr. Sam Jones…

92% 31 1320 91 47000 12%

etc

The system produces a table of high schools which have characteristics similar to the recruitment

profiles defined previously.

The system produces a table of high schools which have characteristics similar to the recruitment



Student Recruiter


Table View Target Addresses

Target Recruiting Schools Target Recruitment Addresses

Address PRIZM Segment Match Confidence Household Income Ethnicity etc.

100 Oak St.. 42 95% 120000 Hispanic

200 Cherry Rd … 37 88% 78000 Black

300 Magnolia Ave .. 25 88% 100500 Black

100 Oak Street …. 41 99% 94000 White

200 Cherry 57 89% 88000 Asian

300 Sherwood St…. 33 92% 88000 Pacific

300 Michener….. 29 94% 89000 Native American

etc

The system produces a table of addresses which have characteristics similar to the recruitment


The system produces a table of addresses which have characteristics similar to the recruitment



Output Data Sample: Target Addresses


Output Data Sample: Target Schools 1


Output Data Sample: Target Schools 2


Student Recruiter


Download Maps and Tables

Recruiting Maps as PDF

Target High Schools as Excel File

Target Addresses as Excel File

Etc.

DownloadDownload

Files are downloaded to local computer where they can be used to support recruitment efforts or

loaded into other software systems.

Files are downloaded to local computer where they can be used to support recruitment efforts or

loaded into other software systems.


Efficiently build your profitable student population

ResultsResultsIncrease:

1. Efficiency

2. Enrollment

3. Tuition

4. Diversity

5. Profitability

GIS Solutions Inc2612 Farragut Drive

Springfield, IL 62704

217.546.3635www.gis-solutions.com


Contact Information

Tim Johnson, [email protected]

217.836.3639

Ron Skupien, Marketing and [email protected]

312.303.648

GeoRecruiter

Documents

Transcript of GeoRecruiter