Geographic Enforcement Management Service (GEMS)

Presented by:

Pat Parmer, Chief, Enforcement Division, WA Liquor Control Board

Tom Dixon, Captain, Enforcement Division, WA Liquor Control Board

Joe Kabel, Ph.D., President, Looking Glass Analytics

2007 NLLEA/UDETC Annual Conference – August 2, 2007

GEMS - Introduction

• Concept

• Value

• Data-driven Enforcement

• No new staff, hardware, or software

• Agency-wide access, anywhere, anytime

• No more battles w/ IT

• Costs less than a single employee

• Memorable, meaningful presentations

GEMS - Introduction

•Funding

• Initial Development (EUDL, NIAAA, CSAP, WSLCB)

• Production (WSLCB)

• Implementation

• Currently live in Washington State

GEMS - Innovation

Improves the

• ACCESSIBILITY• ANALYSIS, and• PRESENTATION

of liquor law enforcement data

GEMS - Innovation

• Comprehensive up-to-date data inventory• Historical contact information• Spatial relationships• Visual differentiation

• Map layers• Icons, symbols

• Contextual data• Social Indicators• Survey• Population

GEMS - Innovation

• Offers government agencies a cost-effective business model

• Subscription allows outsourcing of technology solution

GEMS - Innovation

Integrates multiple technologies:

• Automated ETL – weekly data feed from Liquor Control Board (new enforcement activity, licensees, etc.)

• Analysis – query-based subsetting, statistical summaries and overlays

• GIS – geocoded outlets, mapping system

• Web Services – user interface, dynamic reporting

GEMS INITIAL INTERFACE

ZOOM TO ENFORCEMENT OFFICER AREA

ZOOM TO CITY – OLYMPIA, WA

ZOOM TO NEIGHBORHOOD – PACIFIC AVE & I-5

LICENSEES BY LICENSE TYPE

PAST 12 MONTH OUTCOMES OF COMPLIANCE CHECKS

MOUSEOVER POP-UP – LICENSEE INFORMATION TABLE

PAST 12 MONTH COUNT OF PREMISES CHECKS

2-YEAR COUNT OF ALL VIOLATIONS

PAST 12 MONTH COUNTS OF DUI MENTIONS

ENFORCEMENT HISTORY REPORT

ZOOM TO TACOMA

COMPLETION STATUS OF RANDOMLY ASSIGNED COMPLIANCE CHECKS

LICENSEE CURRENT OR PENDING EXPIRATIONS

ZOOM TO UNIVERSITY AREAS

EXAMINE COMPLIANCE CHECK ACTIVITY NEAR UNIVERSITIES

OUTLET DENSITY HOT SPOTS (PER SQ MI)

OUTLET DENSITY (PER CAPITA BY CENSUS TRACT)

DEMOGRAPHIC OVERLAY (POPULATION DENSITY)

THANK YOU!

For more information, please contact:

Pat Parmer, Chief, Enforcement Division, WA LCB(360) 664-1600, PWP@LIQ.WA.GOV

Tom Dixon, Captain, Enforcement Division, WA LCB(425) 513-5115, TAD@LIQ.WA.GOV

Joe Kabel, President, Looking Glass Analytics(360) 570-7531, Joe.Kabel@LGAN.COM