Geoff Denman and Jem Wallis
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Transcript of Geoff Denman and Jem Wallis
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NSW MININGLearning from the past for a safer futureNSW MINING Learning from the past for a safer futureGeoff Denman and Jem Wallis
NSW MINING Learning from the past for a safer futureIs that a good sign?
Improving Visual Communications for OH&S in Coal Mines
NSW MINING Learning from the past for a safer future
Emerging Risks ReportNSW MINING Learning from the past for a safer future
Underwriters take risks every day of their lives, yet many are unaware of the subconscious thoughts that are clouding their judgments.
Behavioural Theory tells us there are many unintended filters which distort the way we think about risk.
Insurance professionals will benefit by being aware of these biases, leading to clearer thinking and a better management of risk.
Lloyds believes a better understanding of these issues will be of great benefit to our industry.
NSW MINING Learning from the past for a safer future
Personality affects perception of risk
Some groups perceive risk differently to others
Attitudes to risk depend how it is presented
Emotion is a driver of behavior
5. Communication of risk is challengingNSW MINING Learning from the past for a safer future
Emotion is a driver of behaviourNSW MINING Learning from the past for a safer future
NSW MINING Learning from the past for a safer future
Effective persuasion isdiscovering what people already believeNSW MINING Learning from the past for a safer future
And then playing that back to them in an engaging wayNSW MINING Learning from the past for a safer future
Its difficult managing and bringing people along with you
NSW MINING Learning from the past for a safer future
We call it - The Insightful TruthNSW MINING Learning from the past for a safer future
The creative expression is -
The Inspirational TruthNSW MINING Learning from the past for a safer future
Applying this to visual messages in minesNSW MINING Learning from the past for a safer future
Focus groups in representativeUnderground and Open-cut mines in NSW and QldNSW MINING Learning from the past for a safer future
Angus Place, NSWSpringvale, NSWNewlands, QLD (Open-cut)Bulga, NSW (Washery)
Western Coal Services, NSW (Washery)
Oaky North, Qld
Rolleston, Qld (Open-cut)NSW MINING Learning from the past for a safer future
Audit of existing communicationsNSW MINING Learning from the past for a safer future
General Compliance Signs HaveHighest Spontaneous RecallNSW MINING Learning from the past for a safer future
But no spontaneous recall of other Visual Health & Safety communicationNSW MINING Learning from the past for a safer future
Clutter
Lack of Rotation
Lack of Relevance
Emphasis on Verbal Communication
NSW MINING Learning from the past for a safer future
Explored Health & Safety messages from around the worldNSW MINING Learning from the past for a safer future
What struck a chord
NSW MINING Learning from the past for a safer future
Developing The Insightful Truth1. A respect for hazards
2. Accidents will happen but are preventable
3. Most accidents caused by human error/poor decision complacencyNSW MINING Learning from the past for a safer future
The Insightful Truth
Years of experience and training can be undone by just one moment of complacency or poor judgment.NSW MINING Learning from the past for a safer future
The Inspirational Truth
What ARE you thinking?NSW MINING Learning from the past for a safer future7. Work In Progress
NSW MINING Learning from the past for a safer futureVery positive response
High level of impact and arrest attentionGraphic imagesClear consequencesSimple and clear message
Consistent Main Message InferredYou need to stop and thinkYou need to keep your mind on the job (avoid complacency)In the end your safety is up to youThere are major consequences if you take risks
Confirmation of rotation strategy (every 3-4 months)you stop looking at them once theyve been there a while
NSW MINING Learning from the past for a safer futureConclusionsRotation of visual material and messaging quarterlyDifferent OH&S theme each time2. Make it RelevantPoor decision makingNear misses3. Optimise the executionLink visual OH&S communication with verbal reinforcementKeep it simple4. Placement and prominence is keyDe-clutterSite specific audit
NSW MINING Learning from the past for a safer future
Thank-youNSW MINING Learning from the past for a safer future