Tung Ping Chau Video

Watch the videos and compare and contrast the content and

construction?

Form

• What is the purpose of the video?• You have 2 choices:– To promote island and attract tourists (An

Advertisement)– What do they need to know to motivate them?– To educate an audience about the island – (A Documentary)– What do they want to learn that will engage

them?

Audience

• Local or overseas Audience?• Knowledge of Audience?• Interest: Locals will be attracted to the island

for different reasons to overseas visitors to Hong Kong?

• Knowledge: How much the audience know about the island will effect the information you share?

Content

• When you know the form (Advertisement or Documentary) and who you will target it at (Audience) the content (information; images, audio, graphics) will become clear.

• Remember film has its own visual language which must be considered no matter what the form content or audience.

Information into Images

• What information must be communicated to your audience to attract them or educate them?

• How do you turn this information into visual information?

• How do I present this information in a way that the audience will engage with and understand?

Semiotics

• Semiotics is the study of signs• Semiotic suggests that we understand the

world through the way signs work together (syntax)

• We gain understanding and value about that information through the particular signs that are used

What values do these images suggest and why?

What values do these images suggest and why?

What values do these images suggest and why?

Composition: Space

Composition: Weight

Composition: Density

Shot Scale

Long Shot LS Medium Long Shot MLS

Medium Shot MS Close Up CU

Shot Angle

Low Angle

High Angle

Eye Line

Camera Movement

Kill the

Zoom

Structure and Syntax• Once you have composed your individual frame,

you must consider the scale, angel and camera movement you will use to enhance the progression of the shots

• Then you must consider how you will structure the sequence of shots to communicate with your audience

• You can prepare this through the use of story boards – story boards in film are more about sequence than the individual frame

The Establishment Shot

• This is like the opening paragraph of an essay that set the context of the information.

• It is usually a Long Shot (LS) or Extreme Long Shot (ELS)

Medium Shot &1/2 Body Shot

• These shots move us closer to the action and focus our attention on the specific details of the information we are communicating

• If we are using a ‘stand-up’ presenter they will be introduced using this size of shot

Close Ups & Cutaways

• Close Ups bring the audience the fine detail or elements that are in themselves to small for MS

• Cutaways are the shots that show secondary elements of the action, usually in CU.

Audio: Dialogue

• Are you going to have a presenter(s)?• What will be the personality of the

presenter(s) and the tone of their voice?• Will you use ‘stand-up’ (SU) or voice over (VO)

or a mixture of both?

Audio: Music

• Only use music that adds value to your work• It should not distract from the information

being communicated to the audience and can assist by engaging the audience.

• Music can be used to set the tempo of the editing and presentation style

• Music can be used at a low level to add to the narrative of the video

Montage vs. Narrative

• Will your video follow a narrative (e.g. a day at Tung Ping Chau) or will it be a montage of shots based around the theme of each of the locations?

Questions