Gentlemen’s Quarterly · GQ JAPAN Media Guide 2016 2.72 25.16 21.04 21.26 14.42 7.08 8.34 0...

GQ JAPAN Advertising Media Kit 2018

Gentlemen’s Quarterly

GQ JAPAN Media Guide 2016

✓ What GQ JAPAN is 3

✓ Message from Editor-in-Chief 4

✓ GQ JAPAN Multi-Platform Chart 5

✓ GQ JAPAN Website Audience Contact Time 6

✓ GQ JAPAN Audience Attributes 7－11

✓ GQ JAPAN Advertising Examples 12－17

✓ GQ JAPAN Advertising Fee Table 18

2

ContentsGQ JAPAN Media Guide 2018


Comprising a Print Magazine, Website, SNS, Digital Magazine, etc.,

GQ JAPAN is a 24-Hour/365-Day Information Source for Men Who are Concerned About “Essential Quality” in Both Their Business and Private Lives.

Originally launched in the United States in 1957 and currently published in 19 countries, GQ is the world’s oldest men’s fashion and lifestyle magazine.

The Japanese edition of the magazine, GQ JAPAN was first published in April 2003 and has since amassed broad-ranging support among Japanese business people as a 24-hour/365-day source of information for men of intelligence, character and sensitivity who are concerned about “essential quality” in both their business and private lives.

GQ Men of the Year, GQ JAPAN’s annual year-end event that salutes the men who have most strongly influenced the era over the past twelve months, also enjoys a favorable reputation.

GQ JAPAN delivers the latest essential information catering to men who aspire to global standards in the fields of fashion, business, gourmet dining, cars, gadgets, travel, international trends, etc.

What GQ JAPAN is

3


GQ JAPAN Media Guide 2016 Message from Editor-in-Chief

One of my childhood heroes was the baseball player Shigeo Nagashima, and I wanted to be a professional baseball player too. Then, when I entered

junior high school, I made an about turn and decided I wanted to be a diplomat instead, partly because I realized that my baseball skills were not that

great. Another reason was that I felt that the English I was starting to learn at school was opening a door into an unknown world, and it seemed to me

that diplomats were a professionals who used English all the time and on top of that they were able to live abroad. However, at the age 15, I became

engrossed in the prospect of adorning myself in Ivy League fashion. This was also about the same time that I became obsessed with the Beatles and

the Beach Boys and began playing in a rock band. We actually played in front of an audience only once, and after that we immediately decided to break

up. In fact, it was a blessed relief to me that we didn’t lose our minds.

I began to think about the world, or in other words, about what I personally could do in the world, when I was around 17 years old. The thing that

set me off in this direction was a thick book entitled “Jean-Christolphe”, a novel by Romain Rolland.

I’ve always enjoyed reading magazines. When I was dreaming of being Shigeo Nagashima, I used to enjoy boys’ magazines. When I fancied myself

as a diplomat, I was enjoying detective novel magazines and western music magazines. When I was crazy about Ivy League fashion, I enjoyed men’s

fashion magazines and lifestyle magazines. And when I started to think about myself in the world, I was reading all kinds of magazines including

general magazines, journalistic weeklies, literary magazines, opinion magazines, and science magazines. My life has always been at one with

magazines. I believe they have formed the foundation of my intellectual bones as a man.

GQ JAPAN is a magazine for the men who are carrying today’s Japan forward in various fields. When they think about how to go through their one

and only life, GQ JAPAN is there to help them. At least, that’s our wish. GQ JAPAN is a magazine that gets involved in the reasons for and the kinds of

work men do and the lifestyles they form, and with the kind of aesthetics and philosophy with which they live their lives.

Of course, GQ JAPAN also has a huge feature that none of its rivals have. It’s the only international magazine among today’s Japanese men’s

magazines. Each of the 19 national editions of GQ are brother magazines, and the well established contents of the other national editions are always

reflected in the contents of GQ JAPAN. In the worlds of fashion, lifestyle and business, GQ JAPAN covers what is happening in this country and around

the world on a truly international scale and from a global perspective. I would also like to emphasize that GQ JAPAN’s world is sustained exclusively

through the mobilization of a long list of first-class writers, photographers and creators.

In addition, GQ JAPAN is more than just a print magazine. There is also the GQ JAPAN website, which focuses on both broader and narrower fields

than the print magazine, and there is an app-based digital version of the magazine featuring additional contents including video and audio material for

tablet and smartphone use. GQ JAPAN exists on the three different platforms of the print magazine, website and digital magazine, and each of these

platforms contributes to the creation of an even richer GQ JAPAN world, while allowing readers and users to share this world in ways optimized for

each platform. So GQ JAPAN is an integrated medium built upon a multiplatform structure. With a multiplicity of entrances, it can respond to the needs

and tastes of a greater diversity of the men who are moving today’s Japan forward.

Was there ever a magazine like this in the past?

There was certainly no such magazine back when I was dreaming of becoming Shigeo Nagashima or a diplomat, nor when I was enraptured by Ivy

League fashion or when I was thinking about how I would be able to make a contribution to the world. And it is precisely because there was no such

magazine before that I believe that GQ JAPAN today possesses an unparalleled value.

GQ JAPAN Editor-in-Chief, Masafumi Suzuki

Masafumi Suzuki

Born in Tokyo in 1949. GQ JAPAN Editor-in-Chief.

Suzuki attended Keio University where he

majored in French Literature. He began his

career as an assistant director at commercial film

production company KK Geiken Productions and

then became a reporter on the English editions

of shipping and shipbuilding business

publications at Kaiji Press Co., Ltd. He served as

the Editor-in-Chief of monthly magazines NAVI

(Ningensha) and ENGINE (Shinchosha) before

becoming the Editor-in-Chief of GQ JAPAN in

November 2011.

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Photo: Kazumi Kurigami

GQ JAPAN Media Guide 2016 GQ JAPAN Multi-Platform Chart

In an era when consumers are encountering diversified information, GQ JAPAN reaches business leaders who are particular about “essential quality” in all kinds of scenes 24 hours a day, 356 days a year as a medium centered on the print magazine but with multiple touch points including the website, SNS, digital magazine, THE NIKKEI MAGAZINE STYLE, collaboration café, events, etc.

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PRINT

GQ JAPAN

COLLABORATION

-DEPARTMENT STORE

-CAFE

EVENT

VIDEOSNS

APPs

WEB

-PC

-Smart Phone

◇DESKTOP

◇VIDEO

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◇EVENTMen of the Year

Most Stylish Man SearchGQ Live!

GQ Racing

◇DIGITAL MAGAZINE

◇COLLABORATIONMITSUKOSHIWORLD WATCH FAIR別冊

Behind the SceneEvent ReportCelebrity Interview


FacebookTwitterInstagramPinterestYou Tube


4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 24:00 26:00

PC & Tablet

Mobile

Commuting

At Work At Home

Weekday Contact Time:

Weekend Contact Time:

After returning home on weekdays, users tend to view the website slowly at their leisure.

Users view the website on their office PC on at lunchtime.

4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 24:00 26:00

Users gather information after getting up in the morning before going out.

Before Retiring

Living Time

Relaxation Time

Users gather information after dinner and before retiring for the night.

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GQ JAPAN Media Guide 2018 GQ JAPAN Website Audience Contact Time


■GQ Reader and User SurveySurvey objects: Men nationwide Survey method: Recruitment of the GQ audience from the GQ JAPAN websiteSurvey period: May 2015

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GQ JAPAN Audience Attributes



2.72

25.16

21.04

21.26

14.42

7.08

8.34

0

北海道・東北

東京都

その他関東

中部

近畿

中・四国

九州・沖縄

不明

◇The GQ JAPAN overall audience has an average age of 39. The main age groups are those in their 30s (40.3％) and those in their 40s (32％).

◇Their marital situation breaks down to unmarried 50.9%, married 49.1%. ◇Regarding their region of residence, 46% live in the Kanto region.

Under 20

0.2%20s

12.1%

30s

40.3%

40s

32.0%

50s

15.5%

Male

93.6%

Female

6.4%＞Sex ＞Age

◇Over 70% are in their 30s or 40s


*The GQ JAPAN overall audience indicates the magazine’s subscribers and browsers as well as users of the website and the digital magazine.

Unmarried

50.9%Married

without

children

25.0%

Married with

children

24.1%

＞Marital/Child-Raising Status ＞Region of Residence

(%)

Hokkaido/Tohoku

Tokyo Prefecture

Other Kanto

Chubu

Kinki

Chugoku/Shikoku

Kyushu/Okinawa

Unknown 8



8.35

8.36

9.74

11.26

12.43

13.41

13.56

14.06

16.07

17.68

18.23

20.14

20.26

20.88

21.21

23.4

24.32

28.72

Newsweek

日経ビジネスアソシエ

週刊東洋経済

その他

AERA

Men’s EX

Gainer

Safari

BRUTUS

GOETHE

MEN’S CLUB

PRESIDENT

Pen

週刊ダイヤモンド

OCEANS

UOMO

LEON

日経ビジネス

◇Many GQ JAPAN annual subscribers have a high interest in economics and business magazines in addition to fashion magazines.◇GQ JAPAN annual subscribers include many managers and corporate executives, with 23.9% in the executive class or higher.

※The executive class or higher comprises corporate chairmen, presidents and other board members.

＞Parallel Reading Magazines

5.8

6.3

6.6

18.8

10.9

51.6

13.0

10.9

7.0

12.1

8.1

48.9

会長・社長

その他役員

局・部長クラス

課長クラス

係長クラス

その他

= GQ JAPAN overall audience

= GQ JAPAN annual subscribers

＞Managerial Position


(%)

(%)

Nikkei Business

LEON

UOMO

OCEANS

Weekly Diamond

Pen

PRESIDENT

MEN’S CLUB

GOETHE

BRUTUS

Safari

Gainer

Men’s EX

AERA

Other

Weekly Toyo Keizai

Nikkei Business Associé

Newsweek

Chairman/president

Other board member

Bureau/division head

Department head

Section chief

Other

9



24.1

20.7

13.4

6.4

5.1

3.4

4.0

1.0

20.3

14.4

16.2

2.1

6.3

5.9

4.7

10.5

1.2

38.8

18.2

18.7

14.4

6.2

7.9

4.4

6.2

2.2

20.3

13.6

11.1

5.2

2.3

10.8

5.1

11.8

1.2

38.8

～400万未満

400～600万円

600～800万円

800～1000万円

1000～1200万円

1200～1500万円

1500～2000万円

2000万以上

不明

＞Annual Household Income＞Annual Personal Income

Personal Income◇GQ overall audience average: ¥6,510,000

GQ annual subscribers average: ¥8,560,000

◇GQ JAPAN annual subscribers include large numbers of high income earners.

Their annual personal income averages ¥8,560,000 and their annual household income averages ¥9,230,000.

(%)


Under¥4 million

¥4-6 million

¥6-8 million

¥8-10 million

¥10-12 million

¥12-15 million

¥15-20 million

Over ¥20 million

Don’t know

Household Income◇GQ overall audience average: ¥7,770,000

GQ annual subscribers average: ¥9,230,000



10



3.3

19.9

4.6

6.6

4.1

0.9

4.0

2.5

7.4

6.9

1.0

10.6

8.2

4.1

4.0

1.2

10.7

3.8

14.9

3.1

4.4

5.1

0.4

7.1

5.4

4.0

1.5

1.2

4.7

14.9

4.3

7.0

2.2

16.1

建設

製造

金融・証券・保険

広告・出版・印刷・放送

ファッション関連

美容関連

旅行・ホテル・レジャー・外食関連

運輸・倉庫

商社・卸

小売

住宅・不動産

ソフトウェア・情報サービス

医療・福祉関連

教育

官公庁・公的団体

その他サービス

その他

◇Many members of the GQ JAPAN audience work in “manufacturing”, “software/information services” or “medical/welfare-related” businesses. Among the

magazine’s annual subscribers, a particularly high ratio (14.9%) work in the “medical/welfare related” field.

(%)＞Type of Business


Architecture/construction

Manufacturing

Finance/securities/insurance

Advertising/publishing/printing/broadcasting

Fashion-related

Beauty-related

Travel/hotels/leisure/dining out

Transport/warehousing

Trading company/wholesaling

Retailing

Housing/real estate

Software/information services

Medicine/welfare-related

Education

Civil service/public corporations

Other services

Other



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GQ JAPAN Advertising Examples

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GQ JAPAN Media Guide 2016 GQ Men of the Year 2017

13

> Print

> Event

> Website


GQ Men of the Year is an event that honors the men who have been overwhelmingly active in various fields over the past year and who inspire GQ JAPAN readers through their way of living, work, style, etc.

https://gqjapan.jp/video/culture/GJ304-MENOFTHEYEAR-2017-11_ORIG_News

GQ JAPAN Media Guide 2016 GQ Live!

> タブロイド> 別冊

> Website

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> Event


A shopping/fashion event that has been taking place over one week at Hankyu MEN‘S TOKYO in Tokyo.

https://www.youtube.com/watch?v=5KvMXuo2M2c


> Print

GQ Most Stylish Man Search

> Website> SNS

> Event

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A competition to find the one and only man that has not only outer but also inner stylish way of thinking.

https://www.youtube.com/watch?v=JfQco_v0nII&list=PL_tWm50dKf8o55WRQIodpkKE4hLj_vpBc

GQ JAPAN Media Guide 2016 GQ MOTORSPORT in association with LEXUS

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> Print> Website > Event

> Lexus Official

Website


All-in-One project to raise up the status of Motor Racing Industry in Japan.

https://www.youtube.com/watch?v=ZNoIydxzw_U

GQ JAPAN Media Guide 2016 B. LEAGUE AWARDGQ JAPAN Media Guide 2018

Styled the visual image for the athletes to be celebrated for the very first Basketball League Award in 2017.

> Print> Event

17


18

～5p 6p～11p 12p～23p 24p～

Frequency（pages per year) discount rate 10% 15% 20%

Position

4c1p 1,500 1,350 1,275 1,200

4c2p 3,000 2,700 2,550 2,400

Cover Gatefold 8,000 7,200 6,800 6,400

First DPS 4,000 3,600 3,400 3,200

Second DPS 3,800 3,420 3,230 3,040

DPS before T.O.C. 3,600 3,240 3,060 2,880

Single page facing T.O.C. 1 2,000 1,800 1,700 1,600

DPS between T.O.C. 3,500 3,150 2,975 2,800

Single page facing T.O.C. 2 1,900 1,710 1,615 1,520

First DPS after T.O.C. 3,400 3,060 2,890 2,720

DPS after T.O.C. 3,300 2,970 2,805 2,640

Single page facing Editor's Letter 1,800 1,620 1,530 1,440

DPS after Editor's Letter 3,250 2,925 2,763 2,600

Single page facing Column 1,700 1,530 1,445 1,360

First DPS after Column 3,200 2,880 2,720 2,560

DPS after Column 3,100 2,790 2,635 2,480

Inside back cover (third cover) single page 1,500 1,350 1,275 1,200

Back cover (fourth cover) 2,500 2,250 2,125 2,000

Insertion page Print formatNo. of pages

Insertion dimensions(H x W)

Single page 4-color offset 1 287mm × 220mm

DPS 4-color offset 2 287mm × 440mm

Back cover 4-color offset 1 272mm × 210m

Format・A4 modified・Non-sewn binding・Finished dimensions: 287mm (vertical) x 220mm (horizontal)・Left opening

Concerning Manuscript Submission・Manuscript submission form: Digital data (J-PDF or J2 data proofs only)

[If J-PDF] 4-item set (data, color chart (output sample), PDF specification document, preflight report)）

[If J2] 3-item set (data, color chart (output sample), specification document/confirmation note)・Precautions：

Please confirm that there are no flaws in the data, be sure to submit the manuscript using replicated data and store the original data. For the output sample, attach an original full-sized sample. If attaching a color sample, please ensure that the sample is made using the same original data.

Advertising Fee Table (Unit: ¥1,000)・ We accept editorial tie-ups of 4c2p or larger.・ The above advertising fees do not include consumption tax.・ For editorial tie-ups and special advertisements, separate production costs are required in

addition to the above advertising space fees.For further details, please contact the Advertising Department at Condé Nast Japan.

GQ JAPAN Advertising Fee TableGQ JAPAN Media Guide 2018

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For inquiries, please email below.

E-mail: [email protected]

Condé Nast JapanBusiness Solutions Division

Osuga Bldg. 7F, 2-11-8 Shibuya, Shibuya-ku, Tokyo 150-0002TEL: ＋81-3-5485-8720

Gentlemen’s Quarterly · GQ JAPAN Media Guide 2016 2.72 25.16 21.04 21.26 14.42 7.08 8.34 0...

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Transcript of Gentlemen’s Quarterly · GQ JAPAN Media Guide 2016 2.72 25.16 21.04 21.26 14.42 7.08 8.34 0...