Gentle Reminders: Are You A Content Marketing Snob?
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Transcript of Gentle Reminders: Are You A Content Marketing Snob?
Are you horrified by the state of other companies’
web sites?
Do you scrunch your face in disgust when reading
others’ tweets?
Are you aghast at the look of your partners’ blogs?
How do you know if you’re a snob?
We’d like to politely share a set of
potential symptoms and gentle reminders for how you can go from Upper-Class Twit Of The
Year to Working-Class Hero.
Do you believe that the length and depth of the content you create is a
clear signal of its quality?
And you wouldn’t be caught dead using signposts or subheaders to help your
readers along?
Gentle reminder:
Your audience is likely consuming your content on a
mobile device. Make your point quickly and efficiently.
Can you not stomach the thought of
sharing a link to a web page or video
that you didn’t painstakingly create
yourself?
Gentle reminder:
Talking only about yourself and your own content is boring. 50%
of the content shared by big brands comes from third parties.
Do you avoid responding to
comments from people with low
follower counts? Or people who don't work at the right
company?.
Gentle reminder: Don’t judge a reply by the number of its followers — judge it by its thoughtfulness and wit.
Do you avoid slideshows, easy-to-consume lists or big subheadings? If you’re making a point, you’re doing it in carefully rendered prose, the denser the better?
Are you horrified by all those homespun blog posts that
you’ve seen on competitors’ web sites?
Are they an indication that
someone doesn’t have the budget to pay for quality
content?
Gentle reminder:
Some of your most valuable insights can come from the
folks sitting right next to you.
You should be collaborating with your agency.