Gentle Introduction to Semantic Enrichment

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BSI Presentation, June 2014 A (gentle) Introduction to Semantic Enrichment Jarred McGinnis, PhD

description

This talk is gentle introduction to the concept of semantic enrichment that demonstrates how publishers are using semantic technology such as Ontotext's GraphDB and publishing platform to make the most of their content.

Transcript of Gentle Introduction to Semantic Enrichment

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BSI Presentation, June 2014

A (gentle) Introduction to Semantic Enrichment

Jarred McGinnis, PhD

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Some of the Problems in Publishing

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This is NOT an atomic

unit of information.

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The same word for different things.

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The Jordan problem

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The different aspects of the same thing.

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The Schwarzenegger problem

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The world is not static. Why is your content?

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The Prince problemThe RiM/Blackberry problemThe Yugoslavia problem

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Semantics?

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Source: http://www.radarnetworks.com

Another development stage of the Internet.

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Computers are Stupid.

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“Nigel Farage”

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It’s all zeroes and ones.

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“Chris Huhne”

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Semantic Enrichment

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• Multi-staged text-analysis pipeline to enrich existing content.

• More than tags. Grounded in Semantics.

• Disambiguation (e.g. different people with the same name.)

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Semantic Annotation

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This is creating context and from context...

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New information can be inferred.

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New information can be inferred.

• A person is the president of a country.• Mr. Assad is the president of Syria.

• Syria is a country.• Assad is a person.

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Which leads to new information.

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• Would this chapter in this American textbook

satisfy the expected learning objectives for the UK?

Australia?

• What supplemental materials can we offer this

teacher given that a majority of her students are

struggling with Algebraic problems in her Level 1

physics?

• Which one of my authors have written the most

about ‘The Arab Spring’? What topics are my

authors writing about? Is there a gap in coverage?

What are my editors commissioning?

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And new products.

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• Celebrity X is in the news, trending on

twitter. What content do we have that

mentions X or is written by X? Automatically

generate a microsite on the imprint’s landing

page.

• Centennial of WW1. Automatically generated

map of Europe hyperlinked to chapters in a

book (or all the books in our catalogue).

Filter by campaign, general, belligerents or a

combination.

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Examples of Semantics in Use

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E-commerce

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SEO

Oct. 2014

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Knowing What You Know

• Better Search

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This slide should give a concrete example of one of our clients doing this.

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perform

comments

votes

posts

preview

read

contains leads to

readleads to

preview

Article

Search Action

Result

Date

FTS Q. Tag

Cat

Tag set

results

cattaxonomy

Search Log

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Making Use of What Others Know

• Making use of information and data from the ‘wilds’ of the internet safely.

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2011

Linked Data

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Automated Product Enrichment

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Dynamic, finer grained management of content

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Athlete (10000+),Team (200+),Discipline (400+)and venue pages.

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Curation Becomes Smarter and Simpler

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An Example (Deckard Tool)

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Thank [email protected]

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