Media products can be classified into categories or genre. The word ‘genre’ comes from the French word meaning ‘type’ or ‘class’. A genre can be recongised by its common set of codes & conventions. Audiences recongise these features and expect certain things and may choose a text on the basis of its genre. Producers market according to genre, as the niche audience has already been identified.

Media products can be classified into categories or genre. The word ‘genre’ comes from the French word meaning ‘type’ or ‘class’. A genre can be recongised by its common set of codes & conventions. Audiences recongise these features and expect certain things and may choose a text on the basis of its genre. Producers market according to genre, as the niche audience has already been identified.

Horror film is a genre that aims to create a sense of fear, panic, alarm, and dread for the audience. These

films are often unsettling and rely on scaring the audience

through a portrayal of their worst fears and

nightmares.

Horror film is a genre that aims to create a sense of fear, panic, alarm, and dread for the audience. These

films are often unsettling and rely on scaring the audience

through a portrayal of their worst fears and

nightmares.

1. Daniel Chandler – this theory can be linked to the genre because horror movies are made up of many common elements including an isolated setting, dark lighting and a villain.

2. Stephen Prince states that horror genre’s convey association, ideologies and social messages that are apart of a social message. Horror movies goes deeper to explore fundamental questions about the nature of human existence, which go beyond culture and society.

3. Tom Ryall’s theory related to the horror genre as he argues that each media text has its own framework structure which can be applied as there are certain conventions that make up the final piece and on their own would not resemble a genre of horror.

1. Daniel Chandler – this theory can be linked to the genre because horror movies are made up of many common elements including an isolated setting, dark lighting and a villain.

2. Stephen Prince states that horror genre’s convey association, ideologies and social messages that are apart of a social message. Horror movies goes deeper to explore fundamental questions about the nature of human existence, which go beyond culture and society.

3. Tom Ryall’s theory related to the horror genre as he argues that each media text has its own framework structure which can be applied as there are certain conventions that make up the final piece and on their own would not resemble a genre of horror.