Pop

GENRE ANALYSIS

Even though there are common conventions of a

Pop music video, there is still a wide range of

videos, and like R&B music videos, the video

style will depend on the individual artist. Likewise,

it’s difficult to create a set list of codes and

conventions, because there’s such a wide range

of videos.

POP VIDEOS

Locations in pop music videos have an extremely

wide variation, however, studios, and purpose

built sets feature heavily as a location. Many of

the locations depict large parties, as this is the

premise for many generic pop songs. It does,

however, depend on the artist, and sub genre of

pop that their songs fall into.

LOCATIONS

Lighting for pop music videos is typically

bright, studio or artificial lighting. It does

depend on the mood of the song, but since

the majority of music videos are upbeat, the

lighting is generally bright.

LIGHTING

Female pop artists tend to wear costumes, if their

video is set up to depict a storyline. Other than

that, they tend to wear bright and fashionable

clothes, to appeal to their typically younger fan

base. They tend to wear minimal, or natural

looking makeup, as this appeals more to their

audience.

FEMALE COSTUME AND

MAKEUP

Male pop artists tend to wear trendy, fashionable

outfits, or costumes that fit their video. Male pop

artists generally have a young, female fan base,

and typically appear quite clean cut, in order to

appeal to them. They rarely appear in an over-

sexualised manner, and rarely appear shirt-less.

MALE COSTUME

Pop videos use a wide variety of shots, especially close

up’s of the artist, as it presents the artist to the audience.

Wide shots and panning shots are often used to show

elaborate sets, built for the video.

CAMERA WORK AND EDITING