The font and the pattern on this CD look very vintage which contrasts their image as a group and their style of music. This emphasizes their eccentricity. The outfits also contrast with their ‘rough’/ ‘gangster’ type image as the men are wearing suites. However, Fergie follows stereotypes of this genre by showing flesh unlike her band mates making her seem like a ‘sexual object’.

Special edition label-this digipak may contain extra songs

The use of the colour red could connote danger or it could even emphasize their sexuality as there is one girl and 3 men-the use of the colour red could emphasize her sexual appeal to the men and the audience. The colour could also be just to make the CD stand out from other CD’s.

The use of the colour gold emphasizes the bands value and worth as it connotes money. The symbol with monkey also looks like a coin emphasizing their significance and prestigness.

• Genre? A mixture of Funk, Hip Hop, R&B, Pop, Rap, electric and dance.

• The main attraction on this CD is the title of the band and album which is written boldly and the picture of the band. They don’t have any album artwork to make it appealing so the band must be already well established for it to sell just with their image.

A song list

Bonus tracks that are included in this special edition CD and may encourage the costumer to buy the CD

Information on the record label and production credits

Title in bold stands out over the song list

Artwork around the text makes the CD more feminin to attract a wider audience as the use of red, gold and black can be seen as very aggressive and possibly masculine

Inside the digipak

• Very detailed booklet including song/album credits, thank you notes from each band member, pictures, merchandise and comical pages including pictures of there perfect ‘ride’.

Genre- Southern rock

• Southern rock is a subgenre of rock music, and genre of Americana. It developed in the Southern United States from rock and roll, country music, and blues, and is focused generally on electric guitar and vocals.

• Artists:• Jace Everett• Kings of Leon• Elvis Presley• Kid Rock• Nickleback

Music video conventions

• Common themes:• The image is in sepia instead of clear to give a ‘cow boy’

sense to the music so it feels like you’re in a summer haze.

• Outfits are usually laid back men wearing jeans, cowboy style checked shirts whilst women wear next to nothing-maybe shorts, cowboy boots and a knotted shirt.

• The mise-en-scene is these videos is usually kept in a natural area such as by a lake or a campfire.

• The singer is usually a man.

http://www.youtube.com/watch?v=uwIGZLjugKA example

Digipak research• Similarities between digipaks of different genres