Geno's IPA Prom Dress Book

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We are Ecstatic about the most talked about party of the year…PROM!From now until Prom Night, we’re

celebrating with spectacular style.

celebrating with spectacular style.celebrating with spectacular style.

Let the party begin!

your favorite dress*

Let the party begin!

Dream SequinsDramatic PrintsBoldSassySensational SizzleRock the RunwaySleek SophisticationExotic TiersBubbly

Chic Couture

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We are Ecstatic about the most talked celebrate

your favorite dress your favorite dressEnter to WIN

Activate your VIP status today!

2012 IPA Prom Book Final.indd 2 11/18/2011 7:22:43 PM

Activate your FREE

V.I.P. Statusfor exclusive shopping

events and prom savingsby visiting your very ownProm Insider Website@

you’re aV i P

(very important prom insider)

Now it’s timeto shop like one

and WIN like one, too!

your favorite dress*

variable name

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SCAN this code with your Smart Phone Camera to Instantly Activate your VIP Status andenter to WIN YOUR FAVORITE DRESS!

(Search your app store for a FREE “QR Reader” before scanning)Scan QR codes like this one throughout our catalog for more fun

surprises. It’s the NEWEST CRAZE!* Visit www.InternationalProm.com for contest details.

Activate your VIP status today!


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Perfect Look...Perfect Fit!All Styles Available in Sizes 0-32


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SCAN this code with your smart phone cameraor enter www.internationalprom.com/nightmoves.html

to see the entire Night Moves Collectionand register to WIN!

(Search your app store for a FREE “QR Reader” today)


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SequinsAll that glitters

is hitting the runway with a

fury of sequins! 2012 Formal

Fashion Week designers

invoked this striking element

of glitz and glamour to

leave the audience in

awe.

SequinsSequinsDream


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SequinsDream


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SCAN this code with your smart phone cameraor enter www.internationalprom.com/jasz.html

to see the entire Jasz Collectionand register to WIN!


Flashyshocking flowing layers of asymmetrically cut fabric that stand out in a crowd


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LASTINGimpressions


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LASTINGLASTINGLASTINGimpressions


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Delightfully FASHIONISTA

SCAN this code with your smart phone cameraor enter www.internationalprom.com/lafemme.html

to see the entire La Femme Collectionand register to WIN!




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High Voltage Couture


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DramaticPrints Color and style mix perfectly in sleek dramatic prints that hit the 2012 prom runways. These bold and daring colors bring to life blinging accessories and fun loving personality that’s sure to impress.



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Dramatic



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MakingWaves



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MakingWaves


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Mood INDIGO


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Mood INDIGO

SCAN this code with your smart phone cameraor enter www.internationalprom.com/macduggal.html

to see the entire Mac Duggal Collectionand register to WIN!



STRIKE a

Pose

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STRIKE a

Pose


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SCAN this code with your smart phone cameraor enter www.internationalprom.com/alyce.html

to see the entire Alyce Collectionand register to WIN!



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Bold

SCAN this code with your smart phone cameraor enter www.internationalprom.com/precious.htmlto see the entire Precious Formals Collectionand register to WIN!(Search your app store for a FREE “QR Reader” today)

Looks like you are straight off the prom runway or jet-set red carpet with eye catching asymmetrical one shoulder designs that are flattering and bold, making you a statement in style.


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BoldLooks like you are straight off the prom runway or jet-set red carpet with eye catching asymmetrical one shoulder designs that are flattering and bold, making you a statement in style.


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animated designs with crisp cutting details, pairing with vibrant accessoriesanimated designs with crisp cutting details, pairing with vibrant accessories

Get Gorgeous!

SCAN this code with your smart phone cameraor enter www.internationalprom.com/sherrihill.html

to see the entire Sherri Hill Collectionand register to WIN!



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Red Carpet


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READYREADYREADYRed Carpet


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She’ll takeMANHATTAN


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She’ll takeMANHATTAN


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SassySassySassySassySassySassySassyA little something special, feathers are a great way to stand out in the crowd or to add chic glamour for a trendy elegance as previews on designer runways everywhere.


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Melt Some

Hearts


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Melt Some

Hearts


to see the entire Alyce Designs Collectionand register to WIN!




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SCAN this code with your smart phone cameraor enter www.internationalprom.com/jasz.html

to see the entire Jasz Collectionand register to WIN!



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Sensational Sizzle

SCAN this code with your smart phone cameraor enter www.internationalprom.com/paparazzi.htmlto see the entire Paparazzi Collectionand register to WIN!(Search your app store for a FREE “QR Reader” today)



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Sensational Sizzle

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Eye catching metallic trends light up the runway with the

look of sexy sophistication. Dazzling metallics

ensure that you’ll be turning heads just

as our models did during Formal

Fashion Week.


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Elegance &Grace



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SCAN this code with your smart phone cameraor enter www.internationalprom.com/lafemme.html

to see the entire La Femme Collectionand register to WIN!



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WHATSexy looks LIKE


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WHATSexy looks LIKE

SCAN this code with your smart phone cameraor enter www.internationalprom.com/tonybowls.html

to see the entire Tony Bowls Collectionand register to WIN!



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Make anEntrance


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Make anEntrance


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Light Up the


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dance floordance floordance floordance floorLight Up the

SCAN this code with your smart phone cameraor enter www.internationalprom.com/jovani.html

to see the entire Jovani Collectionand register to WIN!



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As the crowd gathers to watch the hottest Prom Spectacle to hit the runways, International

Prom Models anticipate Limited Edition. Dresses designed by some of the world’s hottest

prom designers Exclusively for Authorized International Prom

Association Retailers.

LIMITED EDITION 2012Rocks the Runway



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Collection


ONLY SOLD AT AUTHORIZED IPA STORES • LIMITED QUANTITIES

Collection2012

EXCLUSIVE

CollectionCollection

2012 IPA Prom Insert.indd 1 11/19/2011 11:57:07 AM


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SCAN this code with your smart phone camera or enterwww.internationalprom.com/limitededition.html to see the entire Limited Edition Collection and register to WIN!(Search your app store for a FREE “QR Reader” today)

What a Girl Wants a Girl Wants Wants Wants Wants a Girl Wants a Girl

Our Limited Edition dresses are exclusive designs made in very limited quantities by Red Carpet Designers around the world! Every Limited Edition dress explores the designers’ personal interpretation of What a Girl Wants for that Spectacular Prom Entrance!

a Girl


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EXCLUSIVES

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What a Girl Wants


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SCAN this code with your smart phone camera or enterwww.internationalprom.com/limitededition.html to see

the entire Limited Edition Collection and register to WIN!(Search your app store for a FREE “QR Reader” today)


EXCLUSIVES


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EXCLUSIVES

Oh so Regal



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EXCLUSIVES


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EXCLUSIVES


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Bold Glam


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EXCLUSIVES

Bold Glam


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EXCLUSIVES


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StrikingColor



ON EVERYPROM WISH LISTTHE SUPER CHICSUPER SPARKLY,

FREEProm360iPhone App1,000s of dresses,exclusive shopping toolsfor Red Carpet Looks

SCAN this code with your iPhoneto instantly download Prom360


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Prom360Prom360PromFREEFREEPromPromFREEPromFREEFREEPromFREE



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®



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SCAN this code with your smart phone cameraor enter www.internationalprom.com/paparazzi.html

to see the entire Paparazzi Collectionand register to WIN!


PRETTY

inPRETTYPRETTYPink


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Sleek Sophistication

Fluid lines and exotic looks

of body curve appeal create a refined graceful flow of timeless

elegance, a look straight from the Formal Fashion Week Runways.


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Sleek Sophistication


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Exotic

Tiers


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Exotic

Tiers


to see the entire Alyce Designs Collectionand register to WIN!


Luxurious tiers of flounce fabric shape a unique fashion statement with lots of movement and character. You are sure to turn heads with waves of elegance.


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SCAN this code with your smart phone cameraor enter www.internationalprom.com/macduggal.htmlto see the entire Mac Duggal Collectionand register to WIN!(Search your app store for a FREE “QR Reader” today)



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Splash of GLAM


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Splash of GLAM

SCAN this code with your smart phone cameraor enter www.internationalprom.com/riva.html

to see the entire Riva Collectionand register to WIN!



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Glitzy Glam


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Glitzy Glam Sheer details, sculpted lines and body morphing

fabrics lend a new exciting sophistication to Prom

SCAN this code with your smart phone cameraor enter www.internationalprom.com/precious.html

to see the entire Precious Collectionand register to WIN!



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Darling be

Dazzling


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Darling be

Dazzling


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®

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Belle Ball gowns are timeless and romantic. The elegance and grace of the layered ball gown always works its runway magic and it is sure to impress as we chime in Prom 2012

BelleBelle of the Ball


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Make themMake themMake them

Blush


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Make them

Blush


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Precious Metalsmix soft pastelhues with the indestructible

balance of ornate metallic tones for

instant looks


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Precious Metals


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DRAMATIC Obsession


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DRAMATIC Obsession


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PurplePassion


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PurplePassion


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Unexpected Edge


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Unexpected Edge


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LuminousCOLORS



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LuminousCOLORS


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Sexy or Sophisticated?

Somewhere in between...2012 IPA Prom Book Final.indd 120 11/18/2011 7:08:48 PM

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Sexy or Sophisticated?

Somewhere in between...2012 IPA Prom Book Final.indd 121 11/18/2011 7:08:59 PM

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StrikingShimmer


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StrikingShimmer



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BubblyParty time arrives at

Formal Fashion Week with short, fun, flirty

looks setting the bar high with fit and flare skirts and sparkling embellishments.




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Bubbly


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Bejeweled


SCAN this code with your smart phone cameraor enter www.internationalprom.com/nightmoves.htmlto see the entire Night Moves Collectionand register to WIN!(Search your app store for a FREE “QR Reader” today)


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WILD Prints


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SCAN this code with your smart phone cameraor enter www.internationalprom.com/precious.html

to see the entire Precious Formals Collectionand register to WIN!


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Bright, Bold,Bright, Bold,Beautiful...

SCAN this code with your smart phone cameraor enter www.internationalprom.com/jovani.htmlto see the entire Jovani Collectionand register to WIN!(Search your app store for a FREE “QR Reader” today)


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Bright, Bold,Bright, Bold,Bright, Bold,Beautiful...


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SCAN this code with your smart phone cameraor enter www.internationalprom.com/riva.html

to see the entire Riva Collectionand register to WIN!


Force ofNature


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A little

Black Magic



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A little

Black Magic


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Powerful

Prints


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Powerful

Prints

SCAN this code with your smart phone cameraor enter www.internationalprom.com/tonybowls.html

to see the entire Tony Bowls Collectionand register to WIN!



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®

ChicCouture

Trendy fearless looks of both chic

and sexy show off legs and

fabulous shoes while making

a gorgeous entrance of

attitudeand grace.


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FLIRT



FLIRT

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FLIRTtactics


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SCAN this code with your smart phone cameraor enter www.internationalprom.com/sherrihill.html

to see the entire Sherri Hill Collectionand register to WIN!



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Fun, Fabulous



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Fun, FabulousFun, Fabulous

flirty

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SCAN this code with your smart phone cameraor enter www.internationalprom.com/nightmoves.html

to see the entire Night Moves Collectionand register to WIN!




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2012 IPA Prom Book Final.indd 150 11/19/2011 11:43:12 AM

with your smart phone or visitwww.internationalprom.com/JeanYvesto see the entire Jean Yves Collection andinstantly enter the Giveaway!

The views or claims made by this retailer are not the claims or practices of use of the International Prom Association, or it’s affi liate companies or retailers. QUANTITIES ARE LIMITED AND SOME STYLES MAY BE PERIODICALLY OUT OF STOCK. SHOP EARLY FOR THE BEST SELECTIONS! IPA Limited Edition dresses are distributed by the fi nest prom retailers in the U.S. This retailer is the only authorized IPA Limited Edition dealer in your area. For the best service and selection, purchase your prom dress from an authorized retailer. Favorite Dress Giveaway and Jean Yves Giveaway is an International Prom Association promotion. Other promotions may vary by retailer. For a copy of Terms and Conditions, please visit: internationalprom.com ©2012 International Prom Association


to see the entire Jean Yves Collection andinstantly enter the Giveaway!

Give him the VIP look too!

WIN a Limited Edition Prom Tuxedo designed by

Give him the VIP look too! Give him the VIP look too!Hey ViP

Scan this code to Win!Scan this code to Win!Scan this code to Win!


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Geno's IPA Prom Dress Book

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Transcript of Geno's IPA Prom Dress Book