Genius Consulting: New solutions for brands, innovation and marketing

New solutions for brands, innovation and marketing

from GeniusWorks

+genius accelerating growth

Consulting ... Making the best ideas happen faster

What’s new?

What works?

What’s next?

“Brand optima” strategy … building a better brand, with the right

value propositions and optimising the brand/product portfolio

“Innolab” accelerated innovation … fast and practical process based

Around three workshops to solve any problem, develop any solution.

“Gamechanger” strategies … are we fit for the new business world?

3 day top-team think tank exploring the future of your business.

Recent clients Consulting solutions

InnoLab 3 x 2 day accelerated, collaborative

and inspiring innovation process

Gamechanger 3 day executive-level workshop to

explore impacts of the new world

Brand Optima Brand strategy and portfolio

optimisation consulting process

Customer 360 Customer insights, propositions,

experiences, and delivery

Growth Strategy Business and market strategy

driving profitable growth

+genius

Shaping your business future with “Gamechanger” strategies

+genius

“Futureproof" your business, bringing together your top team

for three inspiring days. Challenging and provocative,

stretching and enlightened …

Re-think your direction, re-focus your priorities, re-energise

your leaders, your strategy and business.

1. Futureworld. How has your world changed? What are the

new customer priorities? Who are the new thinkers and

innovators? Where are the best opportunities?

2. Gamechange. How can you shape your markets, change the

game? What does it mean for your business direction and

structures? How could you work smarter, do more, better?

3. Betterplace. Where should you innovate to grow? How

should you invest your capital, and reduce costs? What are

the imperatives for change, and what difference will it make?

Do you have the most effective business model? Are you out-

thinking your competitors? What can you learn from Alibaba

or Li and Fung? Are you reshaping markets like Apple or

Virgin, Zappos and Zynga? Can you innovate like Samsung

and Tata?

What will you be famous for in 2020? Why will customers

choose your brand? Why will shareholders invest in your

business? How will you make the world a better place? And

above all ... is your business vision and strategy still relevant

in these fast and dynamic markets?

Is your business fit and focused for the future?

… ready to shape, compete and win

in the new business world?

Building brands for profitable growth with “BrandOptima”

+genius

Building your brand, and optimising your

portfolio for profitability and growth …

Combining deep insights with disciplined financial

and competitive analysis to redefine and refocus

your brand to win in the best markets.

Also optimising your structure and focus across

markets and segments, categories and products, to

maximise overall return on investment.

• Consumer insight, competitive analysis and

segmentation, building on existing data.

• Financial modelling of businesses and products,

to identify value drivers and impacts.

• Brand vision, definition, values and strategy

development engaging all stakeholders.

• Brand architecture across design, driven by

consumer insights, lifestyles and differentiation.

• Implementation planning including design,

communication, innovation and metrics.

3-9 months, strategic, creative,

collaborative, focused, definitive.

Accelerating ideas into smarter innovations with “Innolab”

Innolab helps you drive creativity and innovation with more engagement, speed and impact … It is a fast, disciplined and collaborative approach to innovation based around creative techniques through a series of

three two-day workshops with additional work before and after by participants and ourselves. The process can be used for

any form of creative development - developing new strategies, products, channels, campaigns and more.

IdeasInsightExploreStretchFocus

EvolveDeliver LaunchDefineDevelop EvaluateShape FuseCreateFrame

EvolveDeliver LaunchDefineDevelop

Outputs include:

1. Opportunity maps

2. Future scenarios

3. Parallel worlds

4. Customer insights

5. Ideas generation

Outputs include:

1. Context framing

2. Disruptive creation

3. Idea fusion

4. Evolutionary design

5. Concept evaluation

Outputs include:

1. Accelerated delivery

2. Value propositions

3. High impact entry

4. Delivery horizons

5. Managing the vortex

© GeniusWorks 2011

+genius

Ideas Factory ... exploring insights and

ideas, exploring parallel markets and

global practices, framing issues, thinking

bigger and better

Design Studio .... shaping and connecting

the best ideas into richer concepts,

articulating products and services, and

evaluating the best options

Impact Zone ... focusing on the winning

propositions, defining solutions and

business models, and accelerating

concepts to market for faster impact

4-6 weeks, 3 workshops

Creative, stretching, practical

Developing propositions and experiences with “Customer 360”

+genius

Turning customer insights into business solutions.

Developing customer value propositions driven by

insight and differentiation … and delivering them

through effective customer experiences, that ensure

that the promise and commercial impact happen.

… then extending this to all other aspects of

building a customer-centric business.

• Gaining new insights into customers and making

sense of essentials, enablers and energisers.

• Reframing your brand, product or business in a way

that is more compelling and enables more.

• Focusing on the key benefits for each audience that

are most relevant, energising and differentiated.

• Designing better customer experiences that go

beyond sales, to enable people, and connect.

• Addressing specific issues, eg payments, channels,

design, sponsorship, community building, metrics.

+genius

Bolder

brands

Smarter

innovation

Better

marketing

Creative

solutions

Winning

strategies

CEO

mentoring

Expert

workshops

Cambridge

academy

Conference

keynotes

One-day

seminars

Leadership

retreats

Optimising

performance

Energising

events

Inspiring

ideas

Accelerating

growth

Developing

people

Recent clients, consulting projects, big issues, new strategies

GSK Futures Exploring the changing world

of healthcare to identify how

GSK can be more patient and

customer-centred. Developing

new leadership approaches

and strategic options for the

implementation of Pharma 3.0

Aeroflot Strategy Developing future scenarios,

business case and strategy for

rebranding of Russian airline

in way that targets European

and Asian travellers, whilst

also building national pride

and new profit growth.

Turkcell SME Articulating value propositions

for the small/medium business

market, new channels and

partners, retail strategy and

implementation plan including

new business models and

payment mechanics.

Visa Olympics Sponsoring the London 2012

Olympics through a £100m

three year program that would

make sponsorship history.

Value proposition, brand

evolution, innovation and

implementation planning.

Pinar Portfolio Developing a business, brand

and portfolio strategy for the

food and drink leader, based

on extensive consumer and

financial analytics to refocus

the brand, optimise the

portfolio and drive growth.

VB Market Entry Helping Australia’s leading

beer brand to enter the

European market in a way that

repositioned the brand as a

premium rather than

mainstream offer.

Tata Brand Supporting Tata’s rapid

acquisitions and growth from

Indian to global brand, finding

most effective ways to migrate

from old to new brands, to

present Tata internationally,

and capture its difference.

Vodafone Green Exploring how the world’s

largest mobile network could

make a difference socially,

through local co-creation

workshops worldwide that

developed new innovations in

handsets, retail and service.

+genius

Genius works, regional partners, expert people, global team

Genius Europe

Tallinn

www.GeniusEurope.net

[email protected] GeniusWorks

Manchester

www.theGeniusWorks.com

[email protected]

Genius Europe

Budapest

www.GeniusEurope.net

c/o [email protected]

Genius USA

New York



Genius Asia

Singapore

www.GeniusAsia.net


Genius Istanbul

Istanbul

www.GeniusIstanbul.com

[email protected]

Genius Middle East

Dubai

www.GeniusMe.net

[email protected]

Genius Middle East

Cairo

www.GeniusMe.net

[email protected]

GeniusWorks

London


[email protected]

Other partners

Best-Marketing.com

BrandFinance.com

IdeazFactory.com

iQual.co

Kanbee.com

LondonBusinessForum.com

MCT.com.tr

MEMRC.com

Saxton.com.au

+genius

+genius +genius

Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changing

business world, learning from a new generation of business, digital and physical, large and small …

inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling author

and inspirational speaker, and consultant to leading companies around the world .

Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business with

offices in London and Budapest, Dubai and Istanbul, that works with senior management to “see

things differently” – to develop and implement more inspired strategies for brands, innovation and

marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated

innovation process based on deep customer insights and creative thinking, and BrandOptima is a

platform to develop better brands and brand portfolios.

His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets

scientists, in "the essential guide to innovation for visionaries, border crossers and game changers".

From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire your

ideas, and make them happen. Marketing Genius explores the left and right-brain approaches to

competitive success (translated into 35 languages), Customer Genius describes how to build a

customer-centric business, Business Genius is about inspired leadership and strategy, whilst People

Planet Profit explains how to grow, and do good.

Peter grew up in the remote farming community of Northumberland, in the North East of England,

and after exploring the world of nuclear physics, joined British Airways at a time when it was

embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand

management.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He

works across sectors, encouraging business leaders to take a customer perspective, and learning

from different types of experiences. His clients include American Express and Aeroflot, Coca Cola

and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft, O2 and Orange,

Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and

Vodafone.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest

marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, was

MD of Brand Finance and partner of The Foundation, before founding his own business. He was

recently described by Business Strategy Review as “one of the best new business thinkers” and is in

demand around the world as an expert advisor and energising speaker.

.

+genius [email protected]

@geniusworks


Genius Consulting: New solutions for brands, innovation and marketing

Business

Transcript of Genius Consulting: New solutions for brands, innovation and marketing