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Genetically Modified Foods

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NAME ROLL NO

Manthan Satiya 88

Yogesh Khalate 44

Sandeep Kamble 40

Sandip Shejwal 98

Kailash Bhurke 12

Vijay Dadhwal 17

Janhavi Jagtap 35

Ravi Powar 80

Sanjeev Pednekar 76

Anirudha Handigole 33

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An Introduction To Genetically Modified Organisms & Foods

• Genetically modified foods or biotech foods are foods derived from genetically modified organisms (GMOs).

• Genetically modified organisms have had specific changes introduced into their DNA by genetic engineering techniques. These techniques are much more precise than mutagenesis (mutation breeding) where an organism is exposed to radiation or chemicals to create a non-specific but stable change.

• Other techniques by which humans modify food organisms include selective breeding; plant breeding, and animal breeding, and somaclonal variation.

• Genetically Modified foods (GM foods) were first put on the market in 1996. Typically, genetically modified foods are transgenic plant products: soybean, corn, canola, rice, and cotton seed oil.

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OBJECTIVE

• Merck is planning to introduce Genetically Modified foods in India.

• The main purpose of this survey is to understand the current awareness of Genetically modified foods in the market and create a strategy to increase the awareness & introduce their products & benefits to the consumer.

• To analyse the above given case, a questionaire was formulated by a group of students from Part Time MBA of Welingkar College.

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Questionnaire Name - Age – Gender:

Educational Background: Science / Commerce / Arts

Profession – Tick any one of the options against the MCQ’s given below

1) Are you aware about the term GMO’s and Genetically Modified Foods? Ans- Yes No

2) Why are Genetically Modified Foods produced?Ans – To benefit the producer To benefit the consumer To increase the product qualities & price None of the above

3 ) Should Genetically Modified Foods be produced or not? Ans - They should be produced They Should not be produced They should be produced abundantly They should be produced in small quantities

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6) Are Genetically Modified Foods stable or safe? Ans - Yes No Don’t Know Might be

7) Can Genetically Modified Foods benefit the consumer or does it benefit the producer? Ans – It benefits the producer It benefits the consumer It benefits both the producer & the consumer It benefits neither the producer nor the consumer

8) Have you ever tried any Genetically Modified Foods?Ans : Yes No Don’t know whether it was genetically

modified

4) Genetically Modified Foods would be beneficial or harmful? Ans - Beneficial Harmful Beneficial if consumed in small quantities Harmful if consumed in higher amounts

5) Do Genetically Modified Foods lead to any allergic reaction? Ans – Yes No May be Not possible

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10) What kinds of Genetically Modified Foods are available in market currently and Internationally?

Ans - Fruits Vegetables Vaccines No Idea

11) What is the state of public debate on Genetically Modified Foods in other regions of the world ?

Ans : For it Against it Not clear Unaware

9) According to you, would producing Genetically Modified Foods be an issue of concern for the environment? Ans : Yes No Might Be

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Age

To understand the mindset of various

age groups

   

Gender

To understand the perspective of

genders w.r.t price, quality & utility

   

EducationalBackground

To understand the awareness of these

concept amongst different educational

backgrounds.

 

The following factors were considered while framing the question set.

Analysis of Questionaire

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HYPOTHESIS

Q1 : Are you aware about the term GMO’s & Genetically Modified Foods?Ans : YES

NO

Test For Equality of Single Population Proportion Ho : P = 0.70

YES NO TOTAL

41 9 50

Alternate Hypothesis : H1 : P > 0.70

Test Statistic is Z = (P-Po) / SQRT (PoQo / n)

Where P = 0.82, Po = 0.70, Qo = 1-Po = 0.30

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Reject HoWhen P>Po Z>Zα

Z = 1.87 > Z0.05 = 1.64Therefore reject Ho

Analysis : More than 70% people are aware of GMF’s at 5% level of significance.

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MODE

Q8 : Have you ever tried any Genetically Modified Foods?A : Yes B : No C : Don’t know whether it was genetically modified

Answer No of respondents

Yes 8

No 25

Don’t Know whether it was GM 17

Analysis : Most of the people have not tried Genetically Modified Foods

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Genetically Modified Products Answers %

     

Fruits 19 38%

Vegetables 22 44%

Vaccines 2 4%

No Idea 7 14%

38%

44%

4%

14% A FRUITS

B VEGETABLE

C VACCINES

D NO IDEA

PIE – CHARTQ 10 : What kinds of Genetically Modified Foods are available in market currently &

Internationally?

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CRAMER’S V

Stand For It Against it Not clear Unaware Total

Gender

Male 3 9 18 11 41

Female 0 2 5 2 9

Total 3 11 23 13 50

Observed Frequency (O)

Stand For It Against it Not clear Unaware Total

Gender

Male 2.46 9.02 18.86 10.66 41

Female 0.54 1.98 4.14 2.34 9

Total 3 11 23 13 50

Expected Frequency (E)

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Chi Square Formula:X22 = ∑ (O-E)2 = 1.182 E

Cramer's V = SQRT ( X2 / (N (k - 1)) = 0.164

Q 11 : What is the state of public debate on GMF’s in other regions in the world?A : For It B : Against It C : Not Clear D : Unaware

Whether Gender & Stand for GMF’s are independentChi Square = 1.182Cramer’s V = 0.164

Interpretation :Since V = 0.164, there is a weak association between gender and Stand for GMF’s

Analysis :Conclude that gender and Stand for GMF’s are independent & are not related to each other.

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Q2: Why are Genetically Modified Foods produced?

To Benefit the producer To Benefit the consumer

To Increase the product qualities

& price none of above

17 11 15 7

Analysis : Most people think GMF’s are produced for producer’s benefit

Q4 : Genetically Modified Foods would beneficial or harmful?

Beneficial Harmful

Beneficial if consumed in

small quantities

Harmful if consumed in

higher quantities

11 11 20 8

Analysis : Most people think GMF’s are beneficial if consumed in small quantities

Q3 : Should GM Foods be produced or not ?

They should be produced

They should not be produced

They should be produced

abundantly

They should be produced in small

quantities

12 14 6 18

 Analysis : Most people believe that GMF’s are beneficial but should be produced in small quantities

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Q5 : Do Genetically Modified Foods lead to any allergic reaction?

Yes No May be Not Possible

1 5 43 1

Analysis : Most people are not sure whether GMF’s will lead to allergic reactions  

Q6 : Are Genetically Modified Foods stable or safe?

Yes No Don't Know Might Be

8 5 31 6

 Analysis : Most people are unaware whether GMF’s are stable / safe

Q9 : According to you, would producing Genetically Modified Foods be an issue of concern for the environment?

Yes No Might be

21 10 19

Analysis :  Most people believe that GMF’s would affect the environment & nature

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SUMMARY

• On basis of the survey conducted, it can be summarized that most of the people are aware of the term GMO’s & GMF’s but are still unclear about its benefits, effects on nature & consumption effects.

• The Survey indicates that more information is required to be passed on to the consumers to increase the awareness of GMF’s before launching any GM Products in India.

• Thus it would be advisable for Merck to plan some strategy to increase awareness amongst the consumers & then launch the products within a positive & receptive market.

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Thank Youfor your patient listening…