Generic Product Development by Dr. v. Venkateswarlu
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GENERIC PRODUCT DEVELOPMENT
Dr. V. VENKATESWARLUSenior Director
Head, FR&D, Biostudies and Packaging
IPDO Innovation PlazaDr.Reddy’s Laboratories
Generic Product
• A generic product is essentially identical to the brand name (reference) drug product in terms of active ingredient(s), dosage form, route of administration, quality, safety, efficacy, performance characteristics and therapeutic indication.
• Hatch-Waxman Act- Drug Price Control and Patent Restoration Act 1984
Business potential of Generic products
• In 2002, about 47% of prescription drug products are generic versions while 53% innovator products
• Total cost of prescription drugs is 192 billion dollars. The cost of generic products was only 10% (19.2 b $) indicating cost ratio of 1:18.
• The generic products growth rate is 19% in 1984, 36% in 1994 and 50% in 2004
• Every year about 4 billion dollars business potential exists for next four years due to patents expiry
Selection of Product
• Current market sales of innovator product• Patent/ exclusivity time frame• Complexity in the development and time lines• Availability of API, equipment and expertise• Competitor intelligence• Budget required• Return on Investment• Therapeutic area of the product• Geographies
API availability
• In-house versus out source• Patent landscape for API• Cost competitiveness• Patent protection for the new process/
form/ impurity profile/ residual solvents/stability
Regulatory Strategy
• NCE-1• Para I, II, III &IV• FTF, launch on approval, LTF• 180 day exclusivity• Exclusivity for the innovator:
– Orphan drug- 7 years– NCE – 5 years– 505B2- 3 years– Pediatric – 6 months
• Out licensing/ partnership
Biostrategy
• Pilot BE studies• Pivotal BE studies: Fasting, Fed and
steady state studies; statistical design, volunteers, bioanalytes
PROJECT MANAGEMENT
• Defining the objectives of the project• Determining various tasks to be performed• Defining the time lines for each task• Determination of critical chain• Buffer management• Finalization of due date• Risk identification and mitigation plans• Budget and resource allocation
Steps involved in Generic Product Development
• Selection of drug product for development (BD)• API development (API R&D)/ sourcing (SCM)• Analytical method development and validation
for API and prototype formulation- In vitro methods establishment (AR&D)
• Literature search and patent landscape to identify possible excipients and processes (IPM)
• Regulatory strategy for ANDA filing (RA)– Para IV filing for 180 day exclusivity
• Pre-formulation and prototype formulations (FR&D)
Analytical method development and validation
• Analytical method development for API, formulation, dissolution and other tests
• Method validation for API and impurities (Process and degradation products)
Formulation Development Strategy
• Literature, patent landscape and innovator design
• Regulatory strategy and Biostrategy• Product development strategy• Preformulation and prototype formulation• Bench scale and lab scale studies• PE batch• Exhibit batches
Steps involved in Generic Product Development
• Bench scale – 1/100th of Exhibit batch– One month stability and reproducibility
• Lab Scale- 1/10th of Exhibit batch– One month stability in various packs and reproducibility
• Pilot BE studies (COE BIO, CPPK & Bioanalytical)• Process validation batch 1/4th to 100%
– Resolving process issues (PD)• Initiation of Exhibit batch
– Pilot BE clearance, Stability data clearance, analytical method transfer, procurement of excipients and specific equipment, In process quality control, specifications, BMR
– PDR (FR&D)
Steps involved in Generic Product Development
• Execution of exhibit batches– Stability loading in different packs (Packaging)
• Pivotal BE studies (COE BIO, CPPK & Bioanalytical)• ANDA preparation (RA)• Submission to FDA (RA)• Legal/ Regulatory Process (Legal and RA)• Approval• Commercial validation batches (FTO, QA & QC)• Commercial Batches and Launch (Marketing)
Approval Process in USFDA• Office of Generic Drugs (OGD) is responsible for
processing and approving ANDA• ANDA is reviewed for completeness before initiating
approval process• ANDA is reviewed under four sections
– Plant inspection report– Chemistry/microbiological– Labelling– Bioequivalence
• Tentative approval is given if time to launch the product is ahead of approval
• If patent litigation is in progress, the approval will be held for 30 months or judgment in favor of ANDA is given, which ever is earlier
• Approval to market is issued If no hurdles are present
APPROVAL PROCES IN EUROPE
• Obtaining MHRA slot for dossier submission
• Submission of dossier with all details• Review of dossier- time frame Day 70,
100, 105, 145• Stop clock
APPROVAL PROCESS IN INDIA
• Submission of application for M&M permission• Details required for approval
– API related details– CMC section
• Formulation composition, process, manufacturing controls, stability data
– BE report or BE and CT reports if first time in India
• DCGI and DCA routes
THANKS YOU
There is no substitution for sincerity and hard work