Generative design — Promises & challenges
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Transcript of Generative design — Promises & challenges
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Generative design:promises and challenges
!Nicolas Enjalbert
!FrenchTech Safari @ Laptop — April 19, 2014
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c r e a t i v e p r o g r a m m i n g
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Worms — Team 17, 1995
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Manfred Mohr, 1971
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Diana Lange, 2005
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EZCT, 2004 — © Centre Georges Pompidou
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Taiwan Port Terminal — Jose Sanchez, 2011
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studiofeed.ca
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Idea
Crafting
Output
if the designeris unsatisfied
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Idea
Output
Rule / Algorithm
Generationif the designeris unsatisfied
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rule-basedproceduralparametricgenerativedynamicflexiblefluid
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nature is generative
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John Goatstream — http://vimeo.com/79098420
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Nordkyn kommun — Neue Design Studio
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Nordkyn kommun — Neue Design Studio
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Nordkyn kommun — Neue Design Studio
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manyfew
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towards the multitude
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vimeo.com
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meshu.io
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Sonority Wallpaper — BOID
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designing open objects
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INPUT OUTPUT
✔
PARAMETERS
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INPUT OUTPUT
designer’s choices user’s access
✔
PARAMETERS
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INPUT OUTPUT
designer’s choices user’s access
✔
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USER INPUT CUSTOMIZED
OUTPUTUSERPARAMETERS
designer’s choices
✔
user’s access
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Seed Media Group — S. Sagmeister
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Seed Media Group — S. Sagmeister
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OCAD University — Bruce Mau Design
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Coca-Cola Company
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“Brand”
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. .
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“Brand”
“Brand” “Brand”
“Brand”
“Brand”
“Brand”“Brand”
“Brand”
“Brand”
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(standarddesign)
openautonomous
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(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
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(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
(cost,commitment)
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manyfew
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simple + few simple + many
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simple + few simple + many
complex + few
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Popular Science Magazine 1870-2010
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NYT threads, US presidents — blprnt.com
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enchantment
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Andy Gilmore ©
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© Andreas Nicolas Fischer
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© Andreas Nicolas Fischer
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(standarddesign)
openautonomous
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(standarddesign)
simple
complex
openautonomous
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GF Smith — FIELD
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Absolut Vodka, 2012
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Absolut Vodka, 2012
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(standarddesign)
simple
complex
openautonomous
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(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
simple
complex
SURPRISEFASCINATION
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Actelion Imagery Wizard — onformative — http://vimeo.com/27327134
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!Nicolas Enjalbert
@nenj_ !
http://discretise.net
c r e a t i v e p r o g r a m m i n g