Generative Design and Design Hacking

Hello.

Guy Haviv.Design DirectorTel Aviv

Generative Design Guy Haviv

Design Hacking / Generative Design

a brief introduction to

Generative Design Guy Haviv Designit

mailto:[email protected]


Introduction





Nowadays, kids already know all about the creative software used for design

— all we can do is teach you how to think.

I’ve heard this from several teachers at Shenkar:

Introduction




What I learned from Dan, a friend of mine who’s an illustrator

Introduction




be obsessed with the process.

Draw > Xerox to 2000% > Draw Again > Scan > Add type

Introduction




everyone’s using the same tools?

let’s tinker with the tools then.

Introduction



Generative Design





We should master our tools, and then alter them.

Generative Design




Core Image Fun Housegenerative tool #01

Download Graphic Tools for Xcode:https://developer.apple.com/downloads/index.action?name=Graphics#

Generative Design

Mac only



https://developer.apple.com/downloads/index.action?name=Graphics%23

https://developer.apple.com/downloads/index.action?name=Graphics%23


Take an image and stack a bunch of live pixel effects on top of it.

(originally made as a framework exploration tool)

Generative Design

Core Image Fun House




Design Hacking


(demo).

Generative Design




Generative Design

Processinggenerative tool #02

processing.org

Mac & PCOpen source



http://developer.apple.com/technologies/xcode.html



Maybe the most well known generative design tool.

Open source, very well documented.

Generative Design

Processing




Write simplified Java code, get visual results.

Thousands of samples to play with.

Generative Design




Generative Design

Quartz Composergenerative tool #03


Mac only



https://developer.apple.com/downloads/index.action?name=Graphics#



Node based visual language for mixing image, video, audio, code & other media.

Generative Design

Quartz Composer




Quartz Composer files are called Compositions.

They are used on the Mac as:Screen saversiTunes visualizersKeynote plugins

They are also playable on any Mac with Quicktime.

Generative Design




I used Quartz Composer to create an interactive poster.

Generative Design




(demo).

Generative Design




Generative Design

Quartz Composergenerative tool #03


Mac only






Generative Design

Quartz Composer

Get “Graphic tools for Xcode”




Generative Design

NodeBoxgenerative tool #04

nodebox.net

Mac onlyOpen Source






NodeBox is fucking awesome.

You write Python code & generate vector graphics.

Copy as PDF to Illustrator to continue tweaking.

Generative Design

NodeBox




My first gig at nascent was writing a script that served as the basis of the Kodak Leaf visual language

Generative Design



Kodak Leaf brand visual languageDesigned by Roy Yogev


I used NodeBox to generate infographic posters

Generative Design




And as a basis for an identity for Israeli eCommerce infrastructure company ‘mercado’

Generative Design




JVP brand identity work

Generative Design




and also in a branding project to wrap shapes around paths

Generative Design


(demo).

Generative Design




Generative Design

ScriptographerIllustrator scripting plugin

generative tool #05

scriptographer.org

Mac & PCOpen source






Scriptographer is an interactive scripting environment for Illustrator.

It adds a palette with scripts and a few tools - all of which can be edited and manipulated.

Generative Design




Generative Design




(demo).

Generative Design




Generative Design

PostScript Hackinggenerative tool #06




What happens if you output an Illustrator file to .ps, and then play with random numbers inside?

And then open the .ps with Adobe Distiller to make it a PDF to view the results?

Generative Design




Generative Design


Then, distill the .ps fileback to a PDF.

Generative Design




I used postscript hacking mainly to distort shapes

Generative Design



Design ‘Hacking’


Optional:




Understand the.AI + .PDF relationship

Design Hacking

hack #01




Design Hacking

Illustrator is an incredible app - it has forward compatibility.

Each .ai file actually has a hidden .pdf file inside.




Design Hacking

.ai + pdf bundles enable QuickLook on .ai files.


Be an app bundle researcher/ninja.

Design Hacking

hack #02




The Finder has a trick called bundles.

Bundles are folders that act like single files.

They hide some good stuff inside.

Design Hacking




.app files are bundles.Let’s look at an example.

iWork files used to be bundles.Let’s extract some media from a .keynote document

Design Hacking




Fonts are usually embedded within PDFs

Design Hacking

hack #03




When you export a file to PDF, the relevant fonts are being embedded into that PDF.

And you can extract them.Get FontForge to try this stuff out.

Design Hacking




(demo?).

Design Hacking




Be aPDF-everywhere ninja.

Design Hacking

hack #04




Printers speak PostScript.

Design Hacking




PDFs are PostScript wrappers.

Design Hacking

Illustrator is like a planning environment for PDFs.




Macs speak PDF quite fluently.

Design Hacking




Nearly every time you see something on screen, it’s a vector PDF.

Design Hacking

Macs speak PDF quite fluently.




GrapherDictionaryiCal

Design Hacking

Demo




Design Hacking




(demo).

Design Hacking



Generative Design Guy Haviv DesignitGenerative Design Guy Haviv

Thank you.

Guy [email protected] Haviv





Generative Design and Design Hacking

Design

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