recruit, lead, and sell to thegeneration Z

youngest generation

by Ryan Jenkins

www.ryan-jenkins.com/DSP@theRyanJenks

Overcoming shortcomings Q&A and

today’s agendaBuckle up and buckle down

recapwho are theygeneration Z

Age Numbers

GenERATION Z < 19 50+ millionMillennials 20-36 76 million

Generation X 37-52 51 millionbaby Boomers 53-71 75 million

Builders 72-89 56 million*G.I. Generation 90+ 60 million*

THE Generations

generation z statsHmmmm…

65%

of generation zsay people whom they work with would enable their best

work.

77%

of generation Z rely on technology to help accomplish

personal & professional Goals.

50%

of generation Z say it’s easier or more convenient to chat

digitally.

73%

of Generation z are connected within an

hour or less of waking up.

over

58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”

1st global generationInternational is the new national

ofGenerationevolution

Z

A Gen z’s journeyWell, that explains it…

2020

2012

2010

20071998 2009

20082006

2015

2013 2016

2017

Generation Z…

desire feedback, difference making & diverse teamwork

a mobile, boundary-less & video-centric generation

prefer real-time, transparent & collaborative communication

consider the internet the authority & thus think & approach problems differently

expect & prefer to approach work differently thanks to technology

respond to honest, transparent & authentic messaging

leverage the internet to contribute, be heard & hack work/life

expecT a Short work tenure & strive to gain transferable skills

place a premium on entrepreneurship, innovation & DIY

workplace & marketplace expectations continue to be shaped by technology

cheat sheet

are self-starters, self-learners & self-motivators that will forever change the world of work

how gen z differs from millennials

Pragmatic

face-to-face

noticed

global

educated

parented

focused

individualistic

more

more

more

more

less

less

less

less

Millennials & gen zare hyper-connectedgenerations igniting

change.(you know it’s true)

exponential

Overcoming shortcomings Q&A and

today’s agendaBuckle up and buckle down

recapwho are theygeneration Z

top next Gen ShortcomingsAnd how to overcome them…

1 DEVALUE FACE-TO-FACE COMMUNICATIONprefer to defer

2 CAREER IMPATIENCEconsider cross-collaborationfrequently job hopreverse engineer & hop with intentionality3dependent on feedbacktake feedback into your own hands4poor work ethicview your employer as your #1 customer5fixated on Flexibilityallow your results to earn you flexibility6lack of experiencedo. reflect. repeat.7entitlednothing is owed, everything is earned8

One generation’s status Quois another generation’s

challenge to improve

Nine

1 Challenge the status quo of your sphere of influence, not necessarily the entire

2345678

organization.Don't change for the sake of change. The proposed change should be linked to a picture of the preferred future.Until the change is confirmed, be a raving fan externally and an honest critic internally.Learn and appreciate the h istory of the organization. We are all standing on the shoulders of those who went before us.Don't make every conversation about change or challenging the status quo because you will likely tire those around you and lose influence.Understand there has to be some predictability and stability. Constant change isn't sustainable.Appreciate there is a right tone, timing, and language when challenging the status quo.Realize public loyalty creates private influence. Support a leader's decisionpublicly then approach the leader privately to verbalize how it could be better.

workrules

forGen Z

9 Never verbalize frustration with a process or with instruction in front of other team members. It's unhealthy and disrespectful.

Overcoming shortcomings Q&A and

today’s agendaBuckle up and buckle down

recapwho are theygeneration Z

STAY CONNECTEDand much more

Contact@theryanjenks

Bonus Materialwww.ryan-JENKINS.com/DSP(get today’s slides, free resources & more)

Presentation surveywww.ryan-jenkins.com/survey Free

book!

parting advicelisten up

offer yourbest work

to the world.

Thank youy’all rock!

Fast Company: Move Over Millennials, Generation Z Is Entrepreneurial and Plans On Working Independently http://www.fastcoexist.com/3038831/move-over-millennials-generation-z-is-entrepreneurial-and-plans-on-working-independently

Mashable: Generation Z Marketing: http://mashable.com/2014/08/20/generation-z-marketing/

Learning Liftoff: Generation Z Learns: http://www.learningliftoff.com/generation-z-learns/#.VG4Iz_nF95E

Post Gazette: Generation Z Is Connecting In The Real World: http://www.post-gazette.com/opinion/Op-Ed/2014/12/28/Leonid-Bershidsky-Generation-Z-is-connecting-in-the-real-world/stories/201412280056

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013

Wikia: Generation Z: A Look at the Technology and Media Habits of Today’s Teens: http://www.wikia.com/Generation_Z:_A_Look_at_the_Technology_and_Media_Habits_of_Today’s_Teens

15 Aspects That Highlight How Generation Z Is Different From Millennials: http://ryan-jenkins.com/?p=4271

33 Data Points To Influence How You Sell, Teach, Recruit, and Lead Generation Z: http://ryan-jenkins.com/?p=3633

Who Is Generation Z? Understanding What Matters Most To The Post-Millennial Generation: http://ryan-jenkins.com/?p=4249

YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/

Tips And Trends To Win The Attention Of Generation Z [Infographic]: http://ryan-jenkins.com/?p=3920

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