Generation X, Y or Z
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Transcript of Generation X, Y or Z
Demographic Changes in SocietyProduction Consultants Research2009-2011
“People resemble their times and their peers more than they resemble their parents.”
Alan Foote
“Each generation imagines itself to be more intelligent than the one that went before it and wiser than the one that comes after it.”
George Orwell (1945)
“Don’t insult our intelligence.
Tell us what it is. Tell us what it does, and don’t play the national anthem while you do it.”
Nike on behalf of Generation X
2009 - Four generations at work & play
TraditionalistsBorn 1932-1945
Baby BoomersBorn 1946-1965
Generation XBorn 1965-1978
MillennialsBorn 1979-1998
1990 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.
2000 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.
2005 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.
2010 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.
2015 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.
2020 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.
TraditionalistsBorn 1932-1945
Baby BoomersBorn 1946-1965
Generation XBorn 1965-1978
MillennialsBorn 1979-1998
77 Years 63 Years 44 Years 30 Years2011 - Four generations at work & play
OVERLAP & MESSAGE POINTERS
Millennials•Loyal to their group•Casual Relationship to work•Multitasking•Fun & Flexible•Expect Constant Connection•Open Access to information
77 Years 63 Years 44 Years 30 Years
Baby Boomers•“I am my job”•Live to Work•Loyal•Connected•Challenge the Rules•Push to Change•Process over Results•Conflict-Adverse
Generation X•Loyal to good leadership•Promotion based on results•Get to the point•Independent working•Competency Driven
Traditionalists•Comfortable with Control Leadership•Separate work/family•Advancement based on tenure ladder•Uniformity•The Future is an extension of the past•Conformity
2011 - Four generations at work & play
77 Years 63 Years 44 Years 30 Years
Baby Boomers•Can push aggressive new directions•Direction can exceed current capabilities•Strategy connected to their agenda
Millennials•Attracted to mission and vision connected to global responsibility•Must see values in action•Want to be included in shaping ongoing strategy
Generation X•Connected to priorities that support them •Impatient with direction if it is an extension of past•Strong support for a major organizational shift
Traditionalists•Trust senior leaders to have it right•Little need to be involved in shaping it •Trust direction forward as extension of past
2011 - Four generations at work & play
77 Years 63 Years 44 Years 30 Years
Baby Boomers•May go back to the old ways if personal benefit unclear•See themselves as vital to success•Information is power
Millennials•Have limited if any sense of the old way of doing things•Require lots of coaching and feedback•Lots of reward and recognition so they know they are heard and•appreciated in the new world•No tolerance for being excluded•Likely to share everything•Want ongoing contact•Fast, often & clear
Generation X•Need guidance from experts•Learning needs to be on their terms•Looking for results which meet desired outcomes•Want it quick & simple•Information=results•Source must be knowledgeable•Multitude of connections
Traditionalists•Require clear direction of what is over•Appreciate reorientation programs•They expect a place in the new world
2011 - Four generations at work & play
Audience Strengths
LearnAct OnInvolvementListenCommunication
WillingnessCreativityBringing Everyone
AlongStorytellingTransition
ParticipationProject
ExcellenceIdeas
Follow Requests
Change
SupportApplicabilityVisionaryAcceptanceStrategy
MillennialsGen XBaby BoomersTraditionalists
Audience Strengths
Trust and act on
everyone’s
message
Don’t/won’t share
Filtered
messages
Looking for the right message
Communication
Need for
feedback
Disregarding of
experience
Holding on to
old ways
Unsure what to
stop doingTransition
No clear
alignment of
change
No expertsTaking on too
much
Not getting
involvedChange
Lack of
corp. social
responsibility
Too etherealLack of
involvementLack of
understandingStrategy
MillennialsGen XBaby BoomersTraditionalists