GENERATION SUPERCONNECTED...Generation X Bridge millennials Millennials Generation Z 0% 10% 20% 30%...

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Generation Superconnected: The Coming User Authentication Shift Report, a collaboration between PYMNTS and Nok Nok Labs, presents findings from a survey of 2,127 adult consumers on their preferences for sharing personal information with merchants and digital platforms and their concerns about data security. The report reveals how consumers value the safety of their personal information and why data security is key to establishing consumer trust. JULY 2021 GENERATION SUPERCONNECTED THE COMING USER AUTHENTICATION SHIFT REPORT

Transcript of GENERATION SUPERCONNECTED...Generation X Bridge millennials Millennials Generation Z 0% 10% 20% 30%...

Page 1: GENERATION SUPERCONNECTED...Generation X Bridge millennials Millennials Generation Z 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 3B: Interest in 2FA and 3FA, by annual income 17.4%

Generation Superconnected: The Coming User Authentication Shift Report, a collaboration between PYMNTS and Nok Nok Labs, presents findings from a survey of 2,127 adult consumers on their preferences for sharing personal information with merchants and digital platforms and their concerns about data security. The report reveals how consumers value the safety of their personal information and why data security is key to establishing consumer trust.

JULY 2021

GENERATION SUPERCONNECTEDTHE COMING USER AUTHENTICATION SHIFT

REPORT

Page 2: GENERATION SUPERCONNECTED...Generation X Bridge millennials Millennials Generation Z 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 3B: Interest in 2FA and 3FA, by annual income 17.4%

01 | Introduction

© 2021 PYMNTS.com All Rights Reserved

I N T R O D U C T I O N

New PYMNTS research shows that today’s consumer is “superconnected,” shopping, banking and even working online using multiple devices while accessing digital channels to socialize and stream content. Consumers’ digital identities are now inextricably entwined with the physical world — every consumer-merchant interaction, digital or in-store, leaves a trail of data behind, representing an exhaustive

catalog of how consumers live, work, purchase and bank. PYMNTS’ research found that half of consumers have used digital wallets to shop and manage their money, and almost half of these shoppers have increased their use of these tools in the last 12 months. As consumers increase their use of online and mobile banking tools, however, their exposure to new, device-based security risks rises.1

TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02

PART I:

The New Generation Of Digital Platform Superusers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

Who Are Superconnected Consumers? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .08

PART II:

The Normalization Of Payment Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

PART III:

It Is Time For A Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Generation Superconnected: The Coming User Authentication Shift Report was done in collaboration with Nok Nok Labs, and PYMNTS is grateful for the company’s support and insight. PYMNTS.com retains full editorial control over the following findings, methodology and data analysis.

The variety and complexity of security threats are well-known in the financial ser-vices sector, yet a disconnect exists between consumer interest in enhanced digital secu-rity and industry-wide adoption of modern user authentication tools. Today’s consumers also value ease of use and frictionless inter-actions whenever possible when they use financial products. Many banks and financial institutions nevertheless still use passwords as the exclusive means of access to their customers’ financial accounts and most sen-sitive personal data.

There are numerous risks associated with a password-based security system, according to global law enforcement.2 Malware down-loaded with a single click on a compromised email can install a keystroke logger that may capture and transmit password data in seconds to cybercriminals. Consumers’ data might be stolen along with a purse or a wallet if they have noted their passwords down on paper or on a notes app or used an easy-to-guess combination of characters based on personal data, such as birthdates. Unfor-tunately, a stolen password will do far more harm faster than a stolen wallet. Criminals can steal valuable personal data, create syn-

thetic identities with personal information found on online accounts and then resell the lot on the dark web to other criminals in seconds, well before a breach is even noticed. Personal data theft through hacking is big business, costing consumers $43 billion in 2020 alone, and password theft is a fast-track on-ramp to cybercrime.3

Financial institutions (FIs) interested in boosting loyalty must provide frictionless customer experiences at scale while pro-tecting their customers’ sensitive data by implementing safeguards, including a user authentication solution that does not com-promise security for convenience.4

Generation Superconnected: The Coming User Authentication Shift Report, a collabo-ration between PYMNTS and Nok Nok Labs, presents findings from a survey of 2,127 adult consumers on their preferences for sharing personal information with merchants and digital platforms and their concerns about data security. The report presents an over-view of how consumer sentiment about data security influences their choice of digital plat-forms and retailers as well as their interest in stronger data security measures when using digital tools.

1 Author unknown. Increased Use of Mobile Banking Apps Could Lead to Exploitation. FBI. 2020. https://www.ic3.gov/Media/Y2020/PSA200610. Accessed July 2021.

2 Author unknown. Cyberthreats are constantly evolving in order to take advantage of online behaviour and trends; The COVID-19 outbreak is no exception. INTERPOL. https://www.interpol.int/en/Crimes/Cybercrime/COVID-19-cyberthreats. Accessed July 2021.

3 Hershman, E. Total Identity Fraud Losses Soar to $56 Billion in 2020. Businesswire. 2021. https://www.businesswire.com/news/home/20210323005370/en/Total-Identity-Fraud-Losses-Soar-to-56-Billion-in-2020. Accessed July 2021.

4 Nok Nok Labs CEO: Online Customers Give Better Identity Signals Than Fraudsters. PYMNTS.com. https://www.pymnts.com/pymnts-post/identity/2021/nok-nok-ceo-online-customers-give-better-identity-signals-than-fraudsters/?c=nok-nok. Accessed July 2021.

GENERATION SUPERCONNECTEDTHE COMING USER AUTHENTICATION SHIFT

REPORT

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Generation Superconnected: The Coming User Authentication Shift Report | 04

© 2021 PYMNTS.com All Rights Reserved

Younger, affluent and urban consumers are increasing their use of digital and mobile banking and are the most interested in new digital security measures. Millennials were the first digital-native generation. They are likely to own multiple connected devices that provide seamless interactivity between shopping platforms, payment methods and their banks, saving time and allowing them to make purchases more easily, such as by voice command. Consumers who have increased their use of online and mobile banking apps are also more likely to own more connected devices than the rest. Our study showed that 60 percent of millennials and more than half of high-income earners have increased their use of online and mobile banking. Superconnected consumers, those who have six or more connected devices, are convenience-focused, and their increasing adoption of digital banking highlights their comfort with digital tools.

Along with younger consumers, the affluent and urban dwellers are the most interested in enhanced security measures, such as the two-factor authentication (2FA) or three-factor authentication (3FA) methods that power passwordless authentication.

PYMNTS found that 24 percent of all respondents would like to use both 2FA and 3FA, with bridge millennials and high-income earners reporting the greatest interest in enhanced security.

PART I:

THE NEW GENERATION OF DIGITAL PLATFORM SUPERUSERS

Generation Superconnected

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

FIGURE 1:

CHANGES IN USAGE OF ONLINE OR MOBILE BANKINGUse of online or mobile banking over the last 12 months, by connected persona type

42.9%

42.9%

51.0%

56.9%

67.6%

55.8%

54.6%

47.3%

41.8%

24.7%

Decreased

Remained

Increased

Superconnected (N = 730)

Connected-me (N = 220)

Smartphone-centric (N = 62)

Connected-home (N = 376)

None (N = 85)

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

FIGURE 2:

CHANGES IN USAGE OF ONLINE MOBILE BANKING OPTIONSUse of online mobile banking options, by generation and income

Annual income Generation

Increased 42.3%

Under $50K

49.8%

$50K - $100K

52.6%

$100K+

53.9%

Generation Z

60.0%

Millennials

53.2%

Bridgemillennials

48.4%

Generation X

39.6%

Babyboomers and

seniors

Remained 54.8% 48.9% 46.0% 42.1% 38.7% 45.3% 50.3% 58.4%

Decreased 2.9% 1.3% 1.5% 4.0% 1.3% 1.5% 1.4% 2.0%

FIGURE 3:

CONSUMER INTEREST IN 2FA AND 3FA3A: Interest in 2FA and 3FA, by generation

14.9%

16.0%46.4%

48.8%

49.7%

47.5%

9.7%

13.8%

14.8%

17.2%35.7%

27.6%

35.5%

31.1%

26.3%

“Very” or “extremely” interested in 2FA

“Very” or “extremely” interested in both 2FA and 3FA

“Very” or “extremely” interested in 3FA

Baby boomers and seniors

Generation X

Bridge millennials

Millennials

Generation Z

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

3B: Interest in 2FA and 3FA, by annual income

17.4%

13.1%40.9%

38.3%13.9%

28.2%49.3%

23.8%

20.2%

“Very” or “extremely” interested in 2FA

“Very” or “extremely” interested in both 2FA and 3FA

“Very” or “extremely” interested in 3FA

Over $100K

$50K - 100K

Under $50K

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

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Generation Superconnected: The Coming User Authentication Shift Report | 0605 | Introduction

© 2021 PYMNTS.com All Rights Reserved

Consumers in urban areas or larger towns show a higher interest in enhanced security than those in rural areas. Our researchers found that 52 percent of those living in large cities and large urban areas are “very” or “extremely” interested in using multifactor authentication (MFA), with 6 percent of this group reporting that they are

Urban consumers are also highly engaged and sophisticated users of digital banking tools and are more likely than rural residents to use them. More than half of those who live in large cities or large urban areas and those living in large towns and small cities have also increased their use of online or mobile banking in the last 12 months. These groups tend to surpass rural and small town residents in their use of passwordless authentication methods.

highly interested in 3FA. Consumers in these areas are also far more comfortable using passwordless authentication methods such as facial scanning, which uses facial recognition, among other data, to authenticate identities. Consumers in urban areas, large towns, small cities and rural areas showed similar levels of interest in the use of fingerprint-based authentication.

FIGURE 4:

CONSUMERS “VERY” OR “EXTREMELY” INTERESTED IN MFA4A: Share of consumers who are “very” or “extremely” interested, by area size

14.2%

17.0%43.1%

36.5%13.9%

32.2%52.0%

23.6%

18.9%

“Very” or “extremely” interested in 2FA

“Very” or “extremely” interested in both 2FA and 3FA

“Very” or “extremely” interested in 3FA

Large cities and large urban areas

Large towns and small cities

Rural areas and small towns

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

72.2%72.9%73.5%

39.9%38.6%33.1%

3.1%2.8%5.0%

54.6%54.4%41.8%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Large cities and large urban areas

Large towns and small cities

Rural areas and small towns

Entering a fingerprint on a registered device

Using a voice print on a registered device

Other

Using a facial scan from a registered device

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

4A: Share of consumers who are “very” or “extremely” interested, by type of MFA

FIGURE 5:

CHANGES IN USAGE OF ONLINE OR MOBILE BANKINGConsumer use of online and mobile banking over the last 12 months, by area size

52.0%54.2%42.2%

1.2%2.7%1.6%

46.9%43.0%56.2%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Large cities and large urban areas

Large towns and small cities

Rural areas and small towns

Increased

Decreased

Remained

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

52%

52%

Share of consumers in large cities and urban areas who

increased their use of online or mobile banking platforms

Share of consumers in large cities and large urban areas who are

“very” or “extremely” interested in multifactor authentication

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

Part I: The New Generation Of Digital Platform Superusers

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Generation Superconnected: The Coming User Authentication Shift Report | 0807 | Introduction

© 2021 PYMNTS.com All Rights Reserved

FIGURE 6:

USAGE OF DIGITAL APPLICATIONSUse of digital applications to pay for goods and services, by area size

58.7%51.2%39.7%

15.3%9.6%5.4%

51.6%42.1%26.7%

24.7%32.3%47.8%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Large cities and large urban areas

Large towns and small cities

Rural areas and small towns

Digital wallet

QR code scanning

Mobile payment app

None

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

FIGURE 7:

USAGE OF LOGIN METHODSMost used login methods, by area size

69.8%75.3%77.7%

18.6%12.9%14.5%

21.1%21.6%20.9%

7.2%3.2%1.8%

25.3%25.3%17.3%

10.6%9.8%6.9%

22.0%17.4%

14.14%

1.5%0.0%0.7%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Large cities and large urban areas

Large towns and small cities

Rural areas and small towns

Username/password

Respond to email or text codes

Personal security questions

Voice recognition

Phone-based fingerprint scan

Answer knowledge-based questions

Phone-based facial scan

Other

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

Part I: The New Generation Of Digital Platform Superusers

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

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Generation Superconnected: The Coming User Authentication Shift Report | 1009 | Introduction

© 2021 PYMNTS.com All Rights Reserved

26.9%44.8%48.8%49.8%39.3%

4.0%4.4%5.6%3.7%3.0%

25.7%20.7%19.6%17.9%17.5%

8.8%15.3%14.1%14.9%18.5%

13.0%2.6%3.8%4.8%4.8%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Baby boomers and seniors

Generation X

Millennials

Bridge millennials

Generation Z

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

Superconnected Superconnected

Smartphone-centric Smartphone-centric

Connected-home Connected-home

Connected-me Connected-me

None None

Over $100K

$50K - 100K

Under $50K

54.8%38.2%20.3%

15.7%24.1%26.1%

13.6%14.6%10.3%

2.5%2.9%6.9%

2.8%6.3%14.1%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

FIGURE 8:

CONNECTED PERSONAConnected persona, by whole sample, share of generation and income group

38.6%

4.0%

21.7%

12.9%

7.5%

0000000000

0000000000

0000000000

0000000000

0000000000

Superconnected

Smartphone-centric

Connected-home

Connected-me

None

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

Personas:

SUPERCONNECTED CONSUMERS

These consumers are the 39 percent who have six or more connected devices.

CONNECTED-HOME CONSUMERS

One-fifth of consumers belong to this group, whose users own a voice-activated device or smart appliance among their six or fewer con-nected devices.

CONNECTED-ME CONSUMERS

Thirteen percent are connected-me consum-ers, who own connected wearable devices among their six or fewer devices.

SMARTPHONE-CENTRIC

This group consists of the 4 percent of con-sumers who own only smartphones, and the 15 percent who own only a smartphone and a tablet or computer.

during which many consumers transferred in-store and in-person activities to online channels, boosted superconnected con-sumer engagement with digital payment tools. PYMNTS’ research found that 60 percent of millennials and 53 percent of higher-income earners have increased their use of online or mobile banking in the last 12 months. The superconnected are active shoppers driven by value for their time: They spend more on convenient, on-demand services, like quick-service restaurants, and tend to use an average of six devices to connect with the plat-forms and services that help them make the most of their time.6

WHO ARE SUPERCONNECTED CONSUMERS?

Superconnected consumers are affluent, young and digitally savvy. They use multi-ple devices to help them curate shopping, lifestyle and entertainment experiences that meet their needs wherever they are — at home, in stores or at work.5 They were early adopters of digital wallets and remain enthusiastic users of payment options that save them time and remove friction at checkout. The past year’s digital shift,

5 Webster, K. How Consumers Live In The Connected Economy. PYMNTS.com. 2021. https://www.pymnts.com/commerce-connected/2021/how-consumers-live-in-the-connected-economy/. Accessed July 2021.

6 The Rise Of eCommerce And Superconnected Consumers. PYMNTS.com. 2021. https://www.pymnts.com/today-in-data/2021/the-rise-of-ecommerce-and-superconnected-consumers/. Accessed July 2021.

Generation Superconnected: The Coming User Authentication Shift Report | 10

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Generation Superconnected: The Coming User Authentication Shift Report | 1211 | Introduction

© 2021 PYMNTS.com All Rights Reserved

Digital banking app adoption rates saw the biggest gains at national and digital banks. Digital bank users have increased their use of mobile payment apps (31 percent) and digital wallets (28 percent) the most. QR codes have seen the highest adoption rate during the past year. Twenty-seven percent of respondents who use them have significantly increased their use of QR codes, compared to 23 percent who have increased their use of mobile apps and 21 percent who are now using digital wallets more often. QR code adoption rose by 32 percent at national banks.

FIGURE 10:

CHANGES IN USAGE OF ONLINE OR MOBILE BANKINGChange in use of online or mobile banking tools over the past 12 months

FIGURE 11:

USAGE OF DIGITAL APPLICATIONSUse of digital applications during the past year, by type of FI

1.8%

48.8%

49.4%

0000000000

0000000000

0000000000

Decreased

Increased

Reimained

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

National bank

Credit union

Digital-only bank

Regional bank

Local bank

Other

QR code scanning

Mobile payment app

Digital wallet

31.5%24.7%24.9%

28.2%19.0%15.5%

19.0%20.1%11.0%

0.0%15.2%16.3%

20.9%31.0%27.6%

0.0%21.5%21.7%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

11 | Part II: The impact of an eventful year

National and digital bank customers are widely embracing digital channels and are increasing their adoption of in-novative payment methods such as QR codes. Our research found that half of consumers increased their use of online or mobile banking over the last 12 months, with young adults and the af-fluent showing the greatest gains. Digital money management is now part of con-sumers’ toolkits for navigating online and in-store experiences. PYMNTS’ research found that 49 percent of consumers currently use digital wallets to pay for goods and services, and 37 percent use digital wallets to pay more than other method. Overall, digital wallets are the most used applications to pay for goods and services. These numbers repre-sent 97.7 million and 74.9 million United States consumers, respectively.

Half of the consumers who use digital payment applications have increased their use during the last 12 months. More than 20 percent of consumers who use each digital banking application have “significantly” increased their use of each app over the last 12 months.

The digital shift’s next wave

PART II:

THE NORMALIZATION OF PAYMENT INNOVATION

FIGURE 9:

USAGE OF DIGITAL APPLICATIONS TO PAY FOR GOODS AND SERVICESMost used digital applications to pay for goods and services, by area size

58.7%51.2%39.7%

15.3%9.6%5.4%

51.6%42.1%26.7%

24.7%32.3%47.8%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Large cities and large urban areas

Large towns and small cities

Rural areas and small towns

Digital wallet

QR code scanning

Mobile payment app

None

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

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Generation Superconnected: The Coming User Authentication Shift Report | 1413 | Introduction

© 2021 PYMNTS.com All Rights Reserved

Generation Superconnected: The Coming User Authentication Shift Report | 13

© 2021 PYMNTS.com All Rights Reserved

Consumers want secure alternatives to username and password authentication — yesterday.

PART III:

IT IS TIME FOR A CHANGE

Our research found that three-quarters of consumers are using usernames and passwords to access bank accounts, but only 42 percent prefer to do so.

FIGURE 12:

USAGE VERSUS PREFERENCE FOR LOGIN METHODS 12A: Login methods used by respondents who interact with their banks using a mobile or online channel

12B: Preferred login method among all consumers (percent over complete responses)

10% 60%20% 70%0% 40% 90%30% 80%50% 100% 10% 60%20% 70%0% 40% 90%30% 80%50% 100%

74.5% 41.8%

21.2% N/A

8.9% N/A

22.1% 14.0%

15.3% N/A

17.6% 11.0%

0.7% 0.9%

N/A 18.2%

N/A 13.4%

3.9% 0.6%

0000000000 0000000000

0000000000

0000000000

0000000000 0000000000

0000000000

0000000000 0000000000

0000000000 0000000000

0000000000

0000000000

0000000000 0000000000

Username/password Username/password

Personal security questions Personal security questions

Answer knowledge-based questions Answer knowledge-based questions

Fingerprint only Fingerprint only

Respond to email or text codes Respond to email or text codes

Facial scan only Facial scan only

Other Other

PIN code PIN code

Multifactor authentication Multifactor authentication

Voiceprint only Voiceprint only

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

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Generation Superconnected: The Coming User Authentication Shift Report | 1615 | Introduction

© 2021 PYMNTS.com All Rights Reserved

29.3%31.0%33.2%37.2%26.4%

12.6%10.5%13.3%7.8%1.2%

13.2%5.4%3.7%5.2%4.0%

0.2%0.0%0.0% 0.0% 0.0%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

Username/password

Fingerprint only

Face scan only

Voiceprint only

Superconnected

Smartphone-centric

Connected-home

Connected-me

None

Source: PYMNTS | Nok Nok LabsGeneration Superconnected: The Coming User Authentication Shift Report

20%

30%

Share of Generation Z consumers who prefer and use usernames/

passwords to log in to digital services

Portion of consumers earning more than $100,000 who prefer and use

username/password logins

Despite only a minority of consumers express-ing a clear preference for password-based login, adoption rates for secure passwordless authentication are relatively low. Less than one-quarter of consumers use any type of bio-metric tools such as fingerprints (22 percent), facial scans (18 percent) or voice recognition (4 percent). Superconnected consumers showed the lowest preference levels for username and password logins and the highest levels of inter-est in passwordless user authentication.

FIGURE 13:

USAGE OF PREFERRED LOGIN METHODSShare of consumers using their preferred login methods, by income, generation and connected persona

Username/password

Face scan only

Fingerprint only

Voiceprint only

30.1%35.2%33.2%

10.8%7.6%4.6%

11.9%9.2%6.7%

0.2%0.0%0.0%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Over $100K

$50K - 100K

Under $50K

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

40.4%33.4%25.4%24.3%19.6%

2.1%9.3%9.0%11.0%21.4%

4.3%10.8%18.3%15.4%10.3%

0.0%0.0%0.4%0.3%0.0%

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

0000000000

Baby boomers and seniors

Generation X

Millennials

Bridge millennials

Generation Z

10% 60%20% 70%0% 40% 90%30% 80%50% 100%

Username/password

Face scan only

Fingerprint only

Voiceprint only

Part III: It Is Time For A Change

Page 10: GENERATION SUPERCONNECTED...Generation X Bridge millennials Millennials Generation Z 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 3B: Interest in 2FA and 3FA, by annual income 17.4%

© 2021 PYMNTS.com All Rights Reserved

C O N C L U S I O N

Generation Superconnected: The Coming User Authentication Shift Report is based on responses to a census-balanced survey of adult American consumers. The survey used 2,127 complete responses to a survey that took an average of 6 minutes and 57 seconds to complete. The survey asked questions regarding user comfort with sharing personal data and payment credentials with merchants and digital platforms as well as consumers’ preferred methods of logging in to digital platforms.

METHODOLOGYOnly a few consumers prefer usernames and passwords

to access their bank accounts. Those most interested in new ways of managing their banking experiences include superconnected consumers, who encompass Gen Z, millennials and the affluent, along with national or digital bank

customers. Consumer interest in MFA, which facilitates secure, passwordless bank account management, is highest among the same groups. FIs seeking to improve customers’ experiences while enhancing digital security have a large and growing potential audience in the country’s most engaged customers — superconnected consumers.

GENERATION SUPERCONNECTEDTHE COMING USER AUTHENTICATION SHIFT

REPORT

Page 11: GENERATION SUPERCONNECTED...Generation X Bridge millennials Millennials Generation Z 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 3B: Interest in 2FA and 3FA, by annual income 17.4%

Generation Superconnected: The Coming User Authentication Shift Report | 2019 | Introduction

© 2021 PYMNTS.com All Rights Reserved

Nok Nok Labs, Inc., based in San Jose, CA, was founded to transform online authentication for modern computing. The company is backed by a team of security industry veterans from PGP, Netscape, PayPal and Phoenix who have a deep experience in building internet scale security protocols and products.

The company’s products transform authentication by enabling end-to-end trust across the web using authentication methods that are natural to end-users and provide strong proof of identity. Its solutions provide organizations with greater flexibility to utilize strong authentication solutions in adaptable ways.

Its technology solutions allows companies to scale their authentication systems to meet the challenges posed by the rapid growth of users utilizing different internet-connected devices, performing a wide range of online transactions. For more about Nok Nok Labs, visit www.noknok.com.

PYMNTS.com is where the best minds and the best content meet on the web to learn about “What’s Next” in payments and commerce. Our interactive platform is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of this dynamic sector and make news. Our data and analytics team includes economists, data scientists and industry analysts who work with companies to measure and quantify the innovation that is at the cutting edge of this new world.

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