Generating Social Capital

Family and Small Businesses Impacting in Big Ways

Canada’s Business Sector

• Quick Facts– 80% of all business in Canada is a SME– 87% of those are owned and operated by

families– In the next 5-10 years there will be $1 Trillion

transferred between generations in North America

How are you preparing for the wealth transfer???

• Buying a new company?

• Providing for your retirement?

• Setting up an inheritance for your children/ grandchildren?

• Investing in community?

The Business of Philanthropy

Measuring Value

Realizing Value

Enhancing Value/Creating Value

Generating Social Capital

Social Return on Investment Audit

Strategic Philanthropic Plan

Howard Johnson – Corporate Valuation

An Investment in Community

• Gaining new clients

• Retaining current customers

• Attracting innovative personnel

• Leaving a legacy for your children

• Diversification/ Adaptation/Growth

What Makes a Successful Company?

• Winning the HEARTS of clients

• Winning the HEARTS of employees

• Engaging the MIND of employees & vendors

• Interfacing your values with those of your company

Strategic Philanthropic Plan

You/Your Company

Your Family

Your Vendors

Your Clients

Your Community

Your Values

Identifying Values

• Questions to ask:– What are your reasons for making an

investment in community? – Is it your affinity towards the organization? – Perhaps it is the person who is asking you for

the donation? – Did you volunteer your time with them at

some point? – Did you seek their services and this is a way

of "paying back"?

Your Household Questions

• Who lives in your home?• What are your family

connections?  How have you defined family?

• Think about everyone in your home (including your pet!) - Does your current giving reflect them?

• Is your family in the same city as you?  Is where you reside, the same place as where you call home?  Does your current giving reflect this geographical distinction?

Your Community Questions• What does your community look

like? • Is it religiously or ethnically

based? • How do political parties play into

your charitable giving?    • Have you considered how some of

your donations might be in conflict with each other? 

• In ranking your priorities, does community play a larger role in your philanthropic activities than your family philanthropy?  Is this intentional?

• Has direct interaction with a community agency influenced your philanthropic priorities?

Global Connections

• In what way do you actively participate with the global community?

• What are your consumer choices?  • Do you travel?  How do you travel?• Do you engage in cultural exchanges?

Setting Priorities

• What is my purpose for engaging in community?

• How much time should I commit to this endeavour?

• Who can I enlist to help?

• How do I ensure that I see a return on my investment?

Role Models and Resources

• Ryan Gill, CEO Suitcase Interactive www.thinksuitcase.com

• Purdy’s Chocolates• Asper Foundation• Wexner Foundation

(USA)• Karen Sherbut, CEO

Safe Haven Foundation www.newsafehaven.com

• Alberta Business Family Institute www.abfi.com

• Scott Fithian, Values Based Estate Planning

• Canadian Association for Family Enterprise www.cafe.org