Generating content marketing ideas that earn shares
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Trevin Shirey Generating content marketing ideas that earn shares
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An illustrated guide with 11 principles of share worthy content. Learn what type of content you need to create in order to dominate your industry.
Transcript of Generating content marketing ideas that earn shares
- 1. Generating contentmarketing ideas that earnsharesTrevin Shirey
2. A little bit about me Background in Journalism Blogging since 2002 Featured on ESPN Radio 1050, PittsburghMagazine, Pittsburgh Tribune-Review Specialize in off-page optimization + bloggeroutreach 3. We are all chasing success online 4. More trafficMore traffic 5. More leads 6. More revenue 7. You want to bethe leader inyour industry 8. How do we get there? 9. Just start doing it 10. Create content to position yourself as best in yourindustry 11. Become the leadingauthority in yourindustry 12. Earn tons of social shares and links 13. My boss doesntMy industry is think itsboringI dont like towriteBUT! importantNobody reads our blogIm not creative Our videoenough camera sucksI dont have time Im hungryMy head hurts Twitter isIm tired confusingI have too manyWe use thethings to doYellow Pages 14. There is no excuse! 15. Do or do not. There isno try 11 tips for creatingshare worthy content 16. 1. Be personalhttp://www.courtneykatherinephotography.com/ 17. 1. Be personal 18. 2. Be an expert http://vimeo.com/8709313 19. 2. Be an expert 20. 2. Be an experthttp://www.youtube.com/watch?v=NG8GNnCtEeI 21. 3. Be generous 22. 3. Be generous 23. 4. Be socialhttp://www.johntibbsmusic.com 24. 5. Be exclusive http://www.hockeybuzz.com 25. 5. Be exclusivehttp://www.topsecretrecipes.com/home.php 26. 6. Be controversialhttp://www.koozai.com/blog/search-marketing/how-seo-killed-online-reviews/ 27. 6. Be controversialhttp://www.slate.com/articles/business/small_business/2012/07/amazon_same_day_delivery_how_the_e_commerce_giant_will_destroy_local_retail_.html 28. 7. Be informative 29. 7. Be informative 30. 7. Be informative 31. 8. Be a jerk*Charles Carreonhttp://techcrunch.com/2012/07/01/funnyjunks-lawyer-charles-*not recommendedcarreon-is-charging-the-oatmeal-with-impersonating-a-charity/ 32. 8. Be a jerk*http://techcrunch.com/2012/07/01/funnyjunks-lawyer-charles-*not recommendedcarreon-is-charging-the-oatmeal-with-impersonating-a-charity/ 33. 9. Be engaginghttp://www.thepensblog.com/ 34. 9. Be engaging 35. 10. Be the first 36. 10. Be the first 37. 11. Be transparent 38. 11. Be transparenthttp://www.patrickambron.me/2012/07/12/we-unexpectedly-got-60k-users-in-60-hours-what-we-learned/ 39. 11. Be transparenthttp://37signals.com/svn/posts/3186-workplace-experiments-a-month-to-yourself 40. Be exceptional 41. You have to earnyour way online 42. Questions? Slides: bit.ly/ Email: [email protected]
