generate maximum innovation potential in a short amount of time

incorporate different perspectives

build excitement

gain alignment

transfer ideas

brainstorm: why?

brainstorm: demo

(what not to do)

brainstorm: demo

brainstorm: how?

define the problem clearly and succinctly

load and stoke the brainstorm intentionally

invite stakeholders, diverse perspectives, and creatives

capture everything

plan stimulus: warm up, agenda, artifacts, toys, food

brainstorm: best practices

what to do

brainstorm: demo

brainstorm: stoke first

Teach the snail

stoke and brainstorm:generate 50 ideasin 12 minutes.

follow the rules

brainstorm: your turn

All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm

Yield familiar and incremental results

When evaluated with typical “attractive” and “feasible” criteria before direct implementation

idea selection is a critical step

All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm

Can be developed for feasibility

Selected for potential

we will select and develop high potential ideas

for today vote using these three selection criteria

“most likely to succeed”

place two votes on the ideas that you think are most likely to successfully address your “how might we”

place two votes on the ideas that you think would delight customers (without regard for practical constraints)

“most breakthrough if …”

place two votes on the most breakthrough ideas (if a fatal flaw or real world constraint were to be ignored)

“most likely to delight”

most likely to succeed

most likely to delight

most breakthrough if . . .

review your ideasvotediscussselect which idea(s) to prototypein 5 minutes