Generali - Plan de communication - Internet
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Transcript of Generali - Plan de communication - Internet
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Le plan de communication
!
Partie 1 Internet
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Partie 1: Communication
via internet
Partie 2: Communication via réseautage
Partie 3: Communication
via publicité
Partie 4: Communication
via experience client
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SITE WEB
LIENS SUR AUTRES SITES
COMMUNICATION OFFLINE
ELEMENTS D’UNE STRATEGIE INTERNET
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LOGICIEL (GRATUIT) D’ANALYSE
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Site web
Apps
VOTRE STRATEGIE INTERNET
Medias sociaux E-mail marketing
Marketing mobile
Navigation?
Architecture?
Text sur le front?
Appels à l’action?
Google (SEO)
Mots clés?
Actions SEO?
Lesquels?
Formes de communication?
Quel type?
Frequence?
Quel type?
Contenu?
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SITE WEB (LES CRITERES!)
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Convivialité (USABILITY)
Ciblée (CONVERSION)
Optimisé pour le moteur de recherche Google
(SEO)
Design (IMAGE)
CRITERES D’UN BON SITE WEB
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QUESTION: QUELS SONT LES BESOINS DES VISITEURS SUR VOTRE
SITE WEB?
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CRITERES POUR RENDRE LE SITE PLUS UTILISATEUR
LISIBILITE (couleur de fond, largeur du text,
couleur du texte, …)
ARGUMENTAIRE (texte sur le front, …)
NAVIGATION (place, hombre
d’items, simplicité, home & contact, …)
OFFRE (segmentation simple,
pages apart pour chaque segment, …)
TRANQUILITE (banners mouvant, annonces, trop de couleurs, video qui
demarre, …
CONFIANCE (references, le
management, les collaborateurs, …)
BESOINS (appel personnel, …) VITESSE
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NAVIGATION
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NAVIGATION
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OFFRE - SEGMENTATION SIMPLE
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NAVIGATION
Pas de navigation
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NAVIGATION
Navigation a-typique
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Navigation a-typique
NAVIGATION
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NAVIGATION
Navigation trés partagé
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NAVIGATION
Contact trop bas sur la page
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LISIBILITE
Navigation trop petit
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LISIBILITE
Trop de texte Texte blanc sur fond bleu
Colonne trop large
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LISIBILITE
Texte gris sur fond noir
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CONFIANCE
Mettre le team sur le front
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TRANQUILITE
Video qui demarre automatiquement
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MEUILLEUR LIVRE SUR CONVIVIALITE
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LOGO HOME - VOCHTPROBLEMEN - VOCHTBESTRIJDING - REFERENTIES - CONTACT
LAATSTE NIEUWSITEM VOLGEND EVENEMENT
BEL GRATIS NUMMER
DT-Vochtbestrijding pakt de vochtproblemen in huis grondig aan !DT-Vochtbestrijding is specialist in het detecteren en oplossen van vochtproblemen in huis. Natuurlijk zoekt u een permanente oplossing voor uw problemen met vocht in huis. Daarom analyseren we grondig wat de oorzaak van het probleem is en hoe dit zo snel en zo adequaat mogelijk op te lossen is, met alle middelen en technieken waar we als erkend aannemer over beschikken. !DT-Vochtbestrijding kan uitpakken met tientallen referenties: huiseigenaars die nu definitief kunnen terugkijken op een vervelende periode met vochtproblemen. Voortaan leven zij in een gezonder huis, dat niet langer in waarde daalt. Ook benieuwd hoe wij u kunnen helpen? Contacteer ons nu.
FOTO FOTO FOTO FOTO
MUREN INJECTEREN KELDERDICHTING SCHIMMEL- EN
CONDENSBESTRIJDING VENTILATIE
GRATIS DIAGNOSE VOCHTPROBLEMEN
DOWNLOAD DE VOCHTGIDS
OVER ONS - VAAK GESTELDE VRAGEN - NIEUWS - EVENEMENTEN
FOTO
GEVELBEHANDELING
D’ABORD L’ARCHITECTURE, PUIS LE DESIGN
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D’ABORD L’ARCHITECTURE, PUIS LE DESIGN
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COMMENT FAIRE UN SITE WEB PLUS CIBLEE
Liens dans les textes
Adresse et données de contact sur le
front
Colonne à droite avec des appèls à
l’action
Formulaire de contact
Banners avec des appèls à l’action
Banners avec des mots clés
Page de contact Intégration de (video)chat
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FAIT ATTENTION POUR TROP D’APPELS A L’ACTION
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APPELS A L’ACTION PAS ASSEZ VISIBLE
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LIENS DANS LES TEXTES
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COLONNE A DROITE AVEC DES APPELS A L’ACTION
Manque d’une colonne à droite
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APPEL A L’ACTION
COLONNE A DROITE AVEC DES APPELS A L’ACTION
Manque d’une colonne à droite
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FORMULAIRE DE CONTACT
Manque d’une formulaire de contact
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Nous contacter
Prénom
Nom
FORMULAIRE DE CONTACT
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INTEGRATION DE CHAT
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INTEGRATION DE CHAT
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LOGICIEL POUR VIDEOCHAT
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BONNE EXEMPLE
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BONNE EXEMPLE
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BONNE EXEMPLE
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MAUVAISE EXEMPLE
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GOOGLE (SEO)
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CRITERES LES PLUS IMPORTANTS POUR GOOGLE
Codage performant
Renouvellement du contenu
Nombre de liens qualitatif vers votre
site web
Usage et présence des mots clés Usage des titres
Interaction sur les médias sociaux
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USAGE DES MOTS CLES
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USAGE DES TITRES
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RENOUVELLAGE DU CONTENU (NEWS)
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RENOUVELLAGE DU CONTENU (NEWS)
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SEO-DESCRIPTION - EXERCICE
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SEO-DESCRIPTION - EXERCICE
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INTERACTION SUR LES MEDIAS SOCIAUX
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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RAPPORT WOORANK POUR ASSURANCESTHEATE.BE
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LOGICIEL POUR ANALYSER VOS MOTS CLES
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ATTENTION: EMPLOYEZ AUSSI DES MOTS SUR LES BESOINS, LES
APPLICATIONS, LA REGION, LES PROBLEMES, DES QUESTIONS, DES
MARQUES, …
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MÉDIAS SOCIAUX
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MEDIAS SOCIAUX IMPORTANTS POUR LE COURTIER
Youtube
Google+
Foursquare
LinkedIn Twitter
Pinterest BLOGS!
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LES CLES DU SUCCES: 1) SOYEZ TRES INFORMATIFS
2) SOYEZ TRES AMUSANTS
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SOYEZ TRES AMUSANT
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SOYEZ TRES AMUSANT
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SOYEZ TRES AMUSANT
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SOYEZ TRES AMUSANT
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SOYEZ TRES AMUSANT
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LINKEDIN POUR LE DESK RESEARCH
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LINKEDIN POUR LE DESK RESEARCH
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LINKEDIN POUR LE DESK RESEARCH
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LINKEDIN POUR LE DESK RESEARCH
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LINKEDIN POUR LE DESK RESEARCH
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LINKEDIN POUR ELARGIR VOTRE RESEAU
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LINKEDIN POUR ELARGIR VOTRE RESEAU - MAUVAISE EXAMPLE
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LINKEDIN POUR ELARGIR VOTRE RESEAU - MAUVAISE EXAMPLE
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LINKEDIN POUR DEMANDER UNE INTRODUCTION
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YOUTUBE - BONNE EXAMPLE
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YOUTUBE - TRES BONNE EXAMPLE
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Notre bureau Evenement
Nos produits et services
Opinion personnel
Humour
Notre site web
Lien vers autre site
web
Astuces
Dans les médias
Nouveau
Aide-moi Réalisation
Témoignage
Concours Promotion
La région
Dans les coulisses
Un moment
J’étais ici (check-in)
Enquète
Dans une livre
Savez-vous que …?Citation
Je partage
Une série
Download
The making of...
Photo
SUJETS POSSIBLES POUR COMMUNIQUER
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Google Alerts Les journaux et les magazines
Les blogs Les e-newsletters Des gens et des entreprises sur les medias sociaux La télévision
Les médias professionnels
LES SOURCES D’INSPIRATION
Social media monitoring software (Engagor)
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GOOGLE ALERTS
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E-MAIL MARKETING
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E-mailing (promotionel)
E-newsletter (relationnel)
E-zine (informatif)
Mailing personnel via Outlook
FORMES D’E-MAIL MARKETING
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ARCHITECTURE: EXEMPLE POUR E-NEWSLETTER
LOGO
ASTUCE Argumentaire
Citation
Liens vers article sur le site
Liens vers article sur le site
Lien
Lien
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EXEMPLE AGENCE IMMOBILIERE
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EXEMPLE AGENCE IMMOBILIERE
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EXEMPLE AGENCE IMMOBILIERE
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EXEMPLE AGENCE IMMOBILIERE
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MAUVAISE EXEMPLE
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EXEMPLE MAILING PERSONNEL
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Positif • Demande de contact personnel • Appel à action! !
??? Très personnel - même amical !
Négatif • Faites attention avec des points
d’exclamation!!!!!!!!! • Faites attention avec des capitals
(vous criez)
EXEMPLE MAILING PERSONNEL
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MAUVAISE EXEMPLE
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MAUVAISE EXEMPLE
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MAUVAISE EXEMPLE
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RESPECTEZ LA REGLE POUR SE DESINCRIRE
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BONNE EXEMPLE
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BONNE EXEMPLE
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MAUVAISE EXEMPLE
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MAUVAISE EXEMPLE
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MARKETING MOBILE
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Site web adaptif App
Code QR Location based marketing
FORMES DE MARKETING MOBILES
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Site web
Apps
RESUME DE VOTRE STRATEGIE INTERNET
Medias sociaux E-mail marketing
Marketing mobile
Navigation?
Architecture?
Text sur le front?
Appels à l’action?
Google (SEO)
Mots clés?
Actions SEO?
Lesquels?
Formes de communication?
Quel type?
Frequence?
Quel type?
Contenu?