GENERAL PRESENTATION May 2020

VAND INTERNATIONAL

M a y 2 0 2 0GENERAL PRESENTATION

Our Methodology

Every clock has two separate parts. One is the clock engine that is

hidden and the other is the design of the clock. The audience do not see

the engine, if they see, they will not understand it much. The audience

only see the design of the clock and judge it accordingly. “Clock Model” is

a step by step process, to establish brand strategies & design strategies.

Our Beliefs

Why so many companies cannot be a Brand?

Changing the company’s situation, changing economic conditions,

changing competitors’ strategies, fears and hopes, and etc. causing

businesses to change their decisions unwittingly. With each decision,

conflicting messages are sent to the audience. From pricing to

advertising messages and designs.

Then, the audience are confused, they do not understand the brand logic

& personality and abandon it. That is why we believe each small decision

can cause brand weakness. Then, brand weakness causes sale

decrease. Next, the sale decrease will cause brand weakness until the

end.

Because of these problems branding projects are defined. The projects

help companies to make accurate decisions to build up a strong brand.

United Kingdom Company HouseCompany Number 12269395

VAND INTERNATIONAL

All rights reserved.vandint.co.uk

INTERNATIONALPARTNERSHIPS

INTERNATIONALCOLLABORATIONS

INTERNATIONALAWARDS

Cato Brand Partners


Italy, Irland, Emirates, France, Poland, Japan & US

OUR METHODOLOGY

BRANDIMAGE

BRANDPERCEPTION

BRANDREALITY

STRATEGYRepresent ofPositionAssociationPersonalityBrand Image. . .

Point of ParityPoint of Di�erenceStrengthsWeaknessCompetitors

BRANDIDENTITY

2. GoalRebranding 1. Exist3. Tool

Essential

Visual & Verbal & Behavior



What about you and me?

CBBEDr. Kevin Lane KellerCustomer-Based Brand Equity

What about you?

What are you?

Who are you?

Realation

Recall

Recognize

Familiar

First Step

Second StepBrand Design

Brand Strategy

BRANDINGPROCESS


To Clarify Your Branding Way

First Step

BRAND STRATEGY


For Large BusinessesAsk a branding agency

Branding consulting agencies are appropriate for large and complicated

projects. You could ask us to develop your Brand Book. We have developed

many of them.

For Medium-sized Businesses:Do it yourself by BrandAssist™

Instead of paying tens of thousands of dollars for large branding projects,

do a major part of it yourself. BrandAssist™ will help you to develop your

Brand Book.

BrandAssist™ helps managers to develop their Brand Book themselves.

Dedicated to Small & Medium-sized Businesses.


CLOCK MODEL


All Rights Reserved.

CLOCK MODEL

Brand Strategy Team

10 > Strategic Sessions

Audience Insight

Point of Parity

Point of Difference

Brand Position

Brand Personality

Brand Action

Strategic Message

Brand Architecture

Not Demographics

Standards

Blue Ocean

As a Decision Factor

Visual, Verbal, Behavioral

Contents

One Word

In Two Levels

To Be Different & Memorable

Second Step

BRAND DESIGN


For Medium-sized Businesses:Do it yourself by BrandAssist™

Instead of paying tens of thousands of dollars for large branding projects,

do a major part of it yourself. BrandAssist™ will help you to develop your

Brand Book.

BrandAssist™ helps managers to develop their Brand Book themselves.

Dedicated to Small & Medium-sized Businesses.

1.Design Strategy

Name & Logo Design

Tagline

Color Ratio

Photography Style

Supergraphics

Verbal Identity

Tone of Voice & Keywords



2.Detail Design

A Detail Design (Danish Ladder)

B Template Design

AYANDE BANKWe have been working on the strategic design of Ayandeh bank. They are going to change brand status in the market place, as a repositioning project.

WHAT WE DID FOR THIS PROJECTBriefingCurrent Situation AnalysisDesign StrategiesLogo RedesignMood Board DesignTemplate Design of BTL MaterialsTemplate Design of ATL MaterialsTemplate Design of TV GraphicsTemplate Design of Branch SignagesTemplate Design of ATM ScreensTemplate Design of Social MediaTemplate Design of Banking FormsTemplate Design of Debit CardsTemplate Design of Gift CardsTemplate Design of Debit cardsTemplate Design of Dishes, Flags, T-Shirts, …Template Design of ReportsTemplate Design of presentationsTemplate Design of Diagrams & chartsDetail Design of StationeriesDetail Design of Folders & EnvelopesDetail Design of StampsDetail Design of Holograms&A 210 Pages Visual Identity Guideline


SARMAYEH BANKSarmayeh Bank started to a rebrand project because of late turbulence that they experienced. This is the second project we have a collaboration with Rob Janoff.

WHAT WE DID FOR THIS PROJECTBrand Awareness MeasurementBenchmarking of The World’s Top 20 BanksNet Promoter Score MeasurementFocus Groups with ManagersFocus Groups with Loyal CostumersFocus Groups with CostumersMarket AnalysisBrand AudienceBrand PositionBrand ValuesBrand PromisBrand Personality


SINA INSURANCEAfter 10 years, Sina Insurance begins for rebranding to change its position in the insurance industry. In the collaboration with Rob Janoff LLC, we fulfill that large scale project.

WHAT WE DID FOR THIS PROJECTCurrent Situation AnalysisMarket AnalysisBrand AudienceBrand PositionBrand ValuesBrand PromisBrand PersonalityBrand ArchitecturesVerbal IdentitySub-brands NamingTaglineDesign StrategiesLogo RedesignMood Board DesignStructure of Insurance Licenses Structure of Internal SignageStructure of Internal WebTemplate Design of ReportsTemplate Design of PresentationsTemplate Design of Diagrams & chartsTemplate Design of Diagrams & chartsDetail Design of StationeriesDetail Design of Folders & EnvelopesDetail Design of Stamps&A 166 Pages Brand Book


NEXA GroupNEXA Group is a luxury properties developer with a unique approach of creating value by fulfilling its mission to make life more beautiful. The branding goal:An Architectural and Luxury Residental

WHAT WE DID FOR THIS PROJECTMood Board DesignLogo DesignDetail Design of FlagsDetail Design of CatalogueDetail Design of StationeryDetail Design of Folders & EnvelopesDetail Design of StampsDetail Design of Tower Crane SignDetail Design of Roll-upsDetail Design of Quick GuidesDetail Design of TimelineTemplate Design of Social MediaTemplate Design of PostersTemplate Design of CertificationsTemplate Design of PresentationsAdvertising DesignInterior Design


RIGHTELThis project was a collaboration with O2 International Branding and Idea Branding Team and also the managers of Rightel.

WHAT WE DID FOR THIS PROJECTMarket AnalysisBrand AudienceBrand PositionBrand ValuesBrand PromisBrand PersonalityBrand ArchitecturesVerbal IdentityTaglineDesign StrategyMood Board DesignLogo DesignTemplate Design of BTL MaterialsTemplate Design of ATL MaterialsTemplate Design of TV GraphicsTemplate Design of CalendarsTemplate Design of SignagesTemplate Design of Social MediaTemplate Design of Formal FormsTemplate Design of Gift CardsDetail Design of StationeriesDetail Design of Folders & EnvelopesDetail Design of Stamps&A 184 Pages Brand Book



ALI BABAOn that time (5 years ago) Alibaba’s team were 6 people. Now, they are more than 400 people. We are proud of them. WHAT WE DID FOR THIS PROJECTBriefingCurrent Situation AnalysisCompetitors AnalysisBrand PersonalityDesign StrategiesMood Board DesignLogo RedesignLogo ApplicationsDetail Design of Stationery

JABAMA is a startup. However, not a normal one.Ali Baba’s experience is behind of that. It is ourhonor working with its great & succeed team.

WHAT WE DID FOR THIS PROJECTBriefingCompetitors AnalysisBrand PersonalityDesign StrategiesMood Board DesignLogo RedesignLogo ApplicationsDetail Design of Stationery


ZORAQToosha Investment recently bought ZORAQ.COM, the famous reservation website. They have decided to change its position and the personality.

WHAT WE DID FOR THIS PROJECTBriefingBenchmarkingCurrent Situation AnalysisCompetitors AnalysisBrand AudienceBrand PositioningBrand PersonalityDesign StrategiesLogo RedesignSuper-graphics DesignMood Board Design


TOOSHAToosha Venture Capital Holding a brave investment company. They are brave in their decisions and its identity.

WHAT WE DID FOR THIS PROJECTBriefingBenchmarkingCurrent Situation AnalysisCompetitors AnalysisBrand AudienceBrand PositioningBrand PersonalityDesign StrategiesLogo DesignMood Board Design

TOOSHA VENTURE CAPITAL HOLDING


CAPANNACapanna is an Italian restaurant. A minimal visual identity was the thing we have build them and won IDA award in USA at 2017.

WHAT WE DID FOR THIS PROJECTBriefingBenchmarkingCompetition AnalysisBrand PositioningBrand ArchitectureNamingDesign StrategyMood Board DesignSuper-graphics DesignMenu DesignMath Table DesignSignage DesignUniform DesignBusiness Card Template Design Shopping Bag designPizza Packages DesignSandwich Packages DesignAdvertising Template DesignFlyer Template DesignCopywritingDigital and Social Media Guidance


SIV SHAMPOOWe have fulfilled this project at ACG.This project won the diploma of the Packaging Biennial.

WHAT WE DID FOR THIS PROJECTBriefingBenchmarkingCompetition AnalysisBrand PositioningDesign StrategyMood Board DesignPackage DesignIcon DesignSignage DesignUniform Design Shopping Bag designAdvertising Camping DesignBillboard DesignTVC DesignPack Shote DesignFlyer Template DesignT-Shirt DesignCopywriting For CampingsDigital and Social Media Guidance


AIR ONEAIR ONE is a low cost airline. When they call us they have a logo and brand colors. We proved that they need to modify their logo and visual identity.

WHAT WE DID FOR THIS PROJECTBriefingCompetitors AnalysisBrand PersonalityCurrent Situation AnalysisDesign StrategiesMood Board DesignLogo RedesignLogo Applications


MOFID STOCKESMofid Securities is the largest full service stock brokerage firm. They recently conduct a rebranding project. Today, they have an international alliance with Azimut.

WHAT WE DID FOR THIS PROJECTBriefingBenchmarkingInternational Competition AnalysisDesign StrategyMood Board DesignNew Logo DesignDetail design of StationeriesLogo GuidelineVisual Identity of sub BrandsLogo Design for Idea MofidLogo Design for Entekhab mofidLogo Design for Easy Trader


MAHAS TEAThe products would be promoted at France’s cities. We are supposed to bring some visuals from the recent centuries of Iran to this years.

WHAT WE DID FOR THIS PROJECTBriefingCompetition AnalysisCompetitive Design StrategyMood Board DesignLogo designDetail design of StationeriesLogo GuidelinePackage Design


NAMINGPROJECT

400 YEAR BLACK LINE

A NEW CHOCOLATE A FASHTION BRAND

ENGLISH LEARNING

KEEP RIGHT

A POLISH ART TEAM

LADDER TEAM RIGHTEL

AS A TEAMMATE AT PROJECT


VANDINT.CO. UK

GENERAL PRESENTATION May 2020

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