GENERAL OBJECTIVES

•  Students should:•  know the definition of advertising and types

of advertising• know the advantage and disadvantage of

advertising.• apply advertising concepts to create a brief

advertisement.

  

SPECIFIC OBJECTIVES

• Students should be able to:• 1.1 define accurately the term advertising

without the use of textbooks.• 1.2 Identify the two types of advertising giving

two examples for each type after power point presentation.

SPECIFIC OBJECTIVES

• 2.1 lists at least three advantages and three disadvantages of advertising, after

• class discussion.• 3.1 produce a small advertisement using a

given product, after class discussion.

Advertisement

Promoting Sales

Advertisement

Types of advertising

Form of advertising

Advantages and disadvantages of advertising

What is advertisement

Questions

Click on words to view notes.

What is advertising

• Advertising is a means of communication with the users of a product or service.

• The action of making generally known; a calling to the attention of the public.

Types of advertising

Informative Persuasive

Competitive Collective, generic or cooperative

Click on words to view notes.

Informative

• All advertisements inform, however, this type aims primarily at informing and educating the public about a particular product or service. e.g.,

• Making the public aware that a new product is on the market.

Informative

Informative

Informative

Click

Persuasive

• This is aimed at persuading or convincing the consumer to buy goods or services.

Persuasive

Persuasive

Competitive

• In this type of advertising, the producer tries to gain market share by telling the good points about his/her product and comparing these with his/her competitors.

Competitive

• Both persuasive and competitive advertisements aim at building brand loyalty and encouraging customers to buy now, as well as switch from the competitor’s brand.

Competitive

Collective, generic or cooperative.

• This types aims at getting the public to buy a product in general without focusing on a particular brand, e.g., milk or cheese, or promoting a plaza by encouraging shoppers to purchase goods and services at this plaza.

Different forms of advertising

Advertisements may be:• Direct• Indirect

they may take different forms e.g.,

Direct

• Circulars and catalogues• Free samples or souvenirs

Indirect

• Newspaper, magazines, trade paper.• Television and radio• Slides and films• Posters and signs• Special shop displays• Sound cars- using loud speakers in cars.

Advantages of advertising

• It makes consumers aware of the different product choices that are available.

• It promotes demand, making mass production possible.

• It encourages competition by keeping consumers aware of the various product choices.

• Through mass production, more people are employed

Advantages of advertising continue

• Increase sales and therefore keep costs down through economic of scale.

• It contributes to new price reduction of newspapers and magazine to the consumers.

• It encourage the production of goods of high standards.

• Concerts, charities and sporting events are supported by contributions from advertisements.

Disadvantages of advertising

• Most advertisement are aimed at persuading people to buy products whether they need them or not.

• They sometimes deceive the public with exaggerated or untrue claims.

• The cost of advertising is usually borne by the consumers.

Disadvantages of advertising continue

• Resources that should be utilized in a better way are sometimes wasted.

• Some advertisements are harmful because they encourage anti- social habits and behaviour.

QUESTIONs

• Select the correct answer true or false.

QUESTION 1

• A pen with the company names and address is a form of direct advertising. true or false

QUESTION 2

• An advertisement that is telling the public that their prices are unbeatable is an informative ads. true or false

QUESTION 3

• All businesses must advertise in order to increase sales. true or false

QUESTION 4

• A newspaper ads is direct. true or false

QUESTION 5

• A collective advertising does not focus on a particular brand. true or false

QUESTION 6

• One advantage of advertising is that it promotes demand making mass production.

true or false

incorrect

Try again

Q1 Q2 Q3 Q4 Q5 Q6

The end

Prepared by :Sakae SimpsonID # 1101088

REFRENCES

• Robinson, K., & Hamil, S. (2011). Principle of business for csec (pp. 323-324). Kingston, Jamaica: Carlong Publishers. 

• http://www.youtube.com/watch?v=HMR-IDXp8Uk

• http://www.youtube.com/watch?v=87uP5DKeZEQ