General mills creatica summit 2011 (collin)
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CREATICA 2011 A GENERAL MILLS SUMMIT 2011
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Transcript of General mills creatica summit 2011 (collin)
CREATICA 2011
A GENERAL M
ILLS SUMMIT
2011
Neilson Financial Services. 201 1 .
32%
NEW JERSEY GENERAL MILLS PLANT
WHY NEW JERSEY?
Trenton
“EMPLOY OVER 6,000 NATIVE NEW JERSEYANS”
CREATICA.COM
“Design your own cereal box anyway you like.”
SYMBIOSIS
NEW JERSEY SHORES
Created in under 10 minutes.
Utilizing Highbush Blueberrys in cereal, (New Jersey’s State Fruit)
Now in every New Jersey Tourism store.
INNOVATIONS
THE GENERAL COUNCILOF CEREAL AND GRAIN
NINTENDO POKÉMON PARTNERSHIP
Engaging and interactive. UN Approved.
Showing higher impulse buy rating.