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CASES

Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions.

New Cases

Askew’s Foods versus Wal-Mart: Sustainable versus Low-Cost A family-owned grocery business must decide how to handle the threat of a Walmart Supercenter coming into its market area. The case covers competition, corporate social entrepreneurship, family business, and social responsibility. TN IVEY PUBLISHING #W17421

Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)This case describes Kraft Heinz’s unsolicited $143 billion takeover offer to acquire Unilever. Kraft Heinz’s owners had a reputation for quickly increasing profitability, but what would their approach mean for Unilever’s commitment to sustainability, multiple stakeholders, and long-term value creation?HARVARD BUSINESS SCHOOL #317127

Chalhoub Group: A Luxury Success Story in the Middle East The Chalhoub Group, a local distributor in the Middle Eastern luxury goods market, has partnered extensively with Western luxury brands. The case examines consumer characteristics in the region and the Chalhoub organization’s unique business model, partnerships, and level of investment in employee training. TN INSEAD #IN1336

Facebook: Facing Off against Tencent Entering 2017, Tencent and Facebook were reinventing their business models in areas like social media, ecommerce, fintech, gaming, mobile, and virtual reality. This case examines business models and innovation, Chinese versus Western technology firms, and which of the 2 companies was better positioned for the future. TN UNIVERSITY OF HONG KONG #HK1103

Ferrero Group: Achieving Sustainability through Supply Chain Integration Chocolate confectionary company Ferrero Group had set sustainability goals for 2020, which included controlling and being able to trace it’s supply of raw ingredients. Could Ferrero maintain its leading position in the industry and achieve its sustainability goals? TN IVEY PUBLISHING #W17371

Helena Rubinstein: Making Up the Modern Woman This case examines the entrepreneurial career of Helena Rubinstein, whose work in the cosmetics industry led many to consider her the most important American female entrepreneur of the 20th century. HARVARD BUSINESS SCHOOL #317116

Hilti (A): Fleet Management? Premium power tools manufacturer Hilti is considering implementing a fleet management system in the construction industry. This would involve a shift from selling power tools to leasing them as a service, which would represent an entirely new business model for the company. HARVARD BUSINESS SCHOOL #718419

Hind Oil Industries: Demand Analysis A small edible-oil manufacturer in West Bengal faces a challenge when the price of mustard seeds, its primary raw ingredient, rises steeply. The manager wonders whether he can increase his product’s price to cover the increased production costs without suffering a loss in total revenue. TN IVEY PUBLISHING #W17229

2 General Management • 2018 *Reviews available to registered Educators

The Indian Economy: A Macroeconomic Turnaround In July 2016, India celebrated the 25th anniversary of its economic reforms. The country’s macroeconomic indicators indicated a major turnaround. But were these positive indicators sufficiently sustainable? Should investors be confident about India’s growth story going forward? TN IVEY PUBLISHING #W17463

Indus OS: Revolution through Incremental Innovation Indus OS launched the world’s first smartphone operating system that could function in 12 of India’s regional languages. By May 2016, it had become the second most popular operating system in the Indian market. Could Indus OS sustain its advantage over its rivals and even expand internationally, or was it more likely to be acquired by a large multinational? TN IVEY PUBLISHING #W17275

Innovation at GSA: Zero Environmental Footprint and the Extreme Challenge (A) This case examines the General Services Administration’s (GSA) effort to fulfill an ambitious organizational change initiative: consolidate all regional agency office space into a single location in Washington, D.C. HARVARD KENNEDY SCHOOL #HKS690

Pho Hoa Dorchester Students study a family-owned Vietnamese restaurant in Dorchester, Massachusetts, to gain a better understanding of the personal, professional, and cultural challenges facing small-business owners. HARVARD BUSINESS SCHOOL #317121

Sales Misconduct at Wells Fargo Community Bank Set in early 2017, this case examines widespread sales misconduct at Wells Fargo Community Bank. Students learn about the company’s governance and controls as well as the investigations, terminations, and compensation clawbacks that occurred after the misconduct was publicly disclosed. HARVARD BUSINESS SCHOOL #118009

Servientrega: Co-founders in Competition At a large, family-owned logistics provider in Colombia, a minor dispute between a brother and a sister escalated quickly and led to dramatic consequences for the business. TN INSEAD #IN1334

Volkswagen’s Defeat Device Debacle Volkswagen’s intentional deception of emissions regulators resulted in massive financial losses and penalties, investigations, resignations, and severe damage to its brand. Out of the hundreds of news stories and investigative committees, 2 questions were repeated: how did this happen, and how could it be rectified? TN THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT #TB0493

Popular Cases

The Evolution of the Circus Industry (A)Cirque du Soleil was able to reinvent the structurally unattractive circus industry and create a new market space by challenging the conventional assumptions about how to compete. TN INSEAD #BOS007

GE’s Talent Machine: The Making of a CEOGE believes its ability to develop management talent is a core competency that gives it a sustainable competitive advantage. This case traces the development of GE human resource policies and practices under 5 postwar CEOs, including how the development of talent is embedded in ongoing management responsibilities. TN SPREADSHEET SUPPLEMENT AVAILABLE. HARVARD BUSINESS SCHOOL #304049

hbsp.harvard.edu 3 TN Teaching Note Available Audio Version Available

P&G Japan: The SK-II Globalization ProjectThe new P&G CEO introduces an enterprisewide reorganization that places strategic emphasis on product innovation instead of geographic expansion. The resulting shift in power from local subsidiary to global business management affects Paolo de Cesare as he takes over P&G Beauty Care in Japan. TN SPREADSHEET SUPPLEMENT AVAILABLE. HARVARD BUSINESS SCHOOL #303003

“This case is so much fun to teach. I have used it four times now, and it never gets old.” REVIEW ON THE HBP EDUCATION WEBSITE.*

Silvio Napoli at Schindler India (A)A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters. This case focuses on 3 core strategic decisions he must make as the local Indian management team and Schindler’s European suppliers challenge his plan. TN SPREADSHEET AND VIDEO SUPPLEMENTS AVAILABLE. HARVARD BUSINESS SCHOOL #303086

Uber: Changing the Way the World MovesThis case explores the challenges Uber faces in managing its disruptive business model. Students examine the unique dynamics of the sharing economy, customer satisfaction, customer loyalty, and pricing. TN HARVARD BUSINESS SCHOOL #316101

Volkswagen of America: Managing IT Priorities Volkswagen of America is arriving at a process for setting IT funding priorities that align with overall business priorities and strategy. Even though the process is carefully thought out and executed, the company still encounters difficulties. TN HARVARD BUSINESS SCHOOL #606003

Zappos.com: Developing a Supply Chain to Deliver WOW!In less than 10 years, Zappos had become the world’s largest online retailer of shoes, with approximately $1 billion in annual gross sales. At the dawn of the 2008 economic recession, amid questions about new product lines and scalability, the company considered how to position itself for the future. TN STANFORD UNIVERSITY #GS65

Find more cases at hbsp.harvard.edu

Brief Cases

Rigorous and compact, Brief Cases from Harvard Business School present realistic management challenges for students to discuss. Audio versions are available for select Brief Cases to aid in student preparation.

Applied Research Technologies, Inc.: Global Innovations Challenges A unit manager at a diversified technology company must decide whether to request $2 million in project funding from the division VP. Meanwhile, the VP must decide whether to shut down the unit. TN #4168

Calveta Dining Services, Inc.: A Recipe for GrowthThe company founder’s son has a directive from his father to double revenue within 5 years—but he must also maintain Calveta’s distinctive pro-employee culture. TN #4261

Clayton Industries, Inc.: Peter Arnell, Country Manager for ItalyThe country manager of a U.S.-based HVAC company must solve a range of problems that go against the firm’s strategic plans. Constraints include a depressed economy, difficult union relations, rising materials prices, and intense competition. TN STUDENT AND INSTRUCTOR SPREADSHEETS AVAILABLE #4199


A Day in the Life of Alex Sandler: Driving in the Fast Lane at Landon Care Products A new product manager at a cosmetics firm has drive and talent but also an intolerant style that alienates fellow employees. A supervisor hopes a 360° performance review can help. TN #2177

“This case is excellent for exploring gender assumptions in addition to talking about working with and supervising a headstrong, egocentric employee. The in-class revelation always produces interesting reactions.” REVIEW ON THE HBP EDUCATION WEBSITE*

DRW TechnologiesBefore he has even met his team, new procurement manager Ed Claiborne is assigned the task of cutting procurement costs and messaging the news to the company. Sent via email, his message is met with unexpected results. This case is appropriate for courses in Leadership, HR Management, Organizational Behavior, General Management, and Management Communication. TN #916535

Evergreen Natural Markets 2012Kathleen Norton, the CEO of a successful food retailer with a track record of growth through local acquisition, has her leadership skills tested when her company purchases 7 stores outside the home base area. TN #4450

NEW RoboTech: Storming into the U.S. Market This case describes the challenges facing a small, Singapore-based industrial robotics company that diversifies its business by moving into the medical-devices industry. The case can be used in courses in International Business, Strategy, Technology Management, or General Management. TN #918501

Sugar BowlShelby Givens, the Westlake Lanes general manager, has successfully transformed her family-owned bowling alley into an urban lounge called Sugar Bowl. When investors offer to buy the business, Givens must evaluate whether she should accept the offer or retain involvement in the venture she worked so hard to create. TN STUDENT AND INSTRUCTOR SPREADSHEETS AVAILABLE #913537

Westlake Lanes: How Can This Business Be Saved?A general manager tries to improve a failing business her family owns and operates. She uses her recent MBA training to devise a short-term turnaround strategy while also proposing a longer-term transformation plan to the board. TN STUDENT AND INSTRUCTOR SPREADSHEETS AVAILABLE #4431

“I would recommend this case to anyone that is teaching an undergraduate course. Had positive reviews from students and judges at our case competition.” REVIEW ON THE HBP EDUCATION WEBSITE*

Find more Brief Cases at hbsp.harvard.edu/briefcases

Harvard Business Review Cases

Harvard Business Review cases are short, 3-page cases on management challenges. They feature optional commentary from experts and are based on actual cases taught in business schools.

How Much Change Can a New CEO Demand?The young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business. However, she’s meeting with resistance from employees and worries that they have had enough. Optional expert commentary available. HARVARD BUSINESS REVIEW #R1701X

hbsp.harvard.edu 5 TN Teaching Note Available Audio Version Available

Is Holacracy for Us? The CFO of a global construction company disagrees with his CEO about the advantages of self-managed teams—particularly because lack of proper oversight of the Russia office resulted in a financial scandal several years earlier. Optional expert commentary available. HARVARD BUSINESS REVIEW #R1702X

Is a Promotion Worth Hiding Who You Are?An ambitious young manager has an opportunity to move up to a job at the firm’s headquarters in Korea. But he would be moving from the company office in San Francisco, where his being gay hasn’t been a problem. Optional expert commentary available. PowerPoint supplement available. TN HARVARD BUSINESS REVIEW #R1510X

An Office Romance Gone WrongWhen star salesperson Elizabeth starts dating Brad, the CFO of her company, she has high hopes for the relationship. But when it doesn’t work out, Elizabeth finds herself in what feels like a hostile workplace. Optional expert commentary available. HARVARD BUSINESS REVIEW #R1609X

Should We Fire Him for That Post? A star car salesman, Kenton has strong opinions about his employer’s strategy. But when he lets them be known on Facebook, he may undermine the company—and himself. Optional expert commentary available. HARVARD BUSINESS REVIEW #R1603X

Find more Harvard Business Review cases at hbsp.harvard.edu/cases

Multimedia Cases

Available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animated charts and audio and video segments.

GE’s Two-Decade Transformation: Jack Welch’s LeadershipAfter briefly describing GE’s heritage and Welch’s transformation of the company’s business portfolio of the 1980s, the case chronicles Welch’s revitalization initiatives through the late 1980s and 1990s. It focuses on 6 of Welch’s major change programs. #301040

Leaders Who Make a Difference: Joel Klein’s Transformation of NYC’s DOE, Day 1Joel Klein takes over the New York City public schools as chancellor. On his first day at the job, he begins to reform the nation’s largest school system by depoliticizing it, rationalizing its management, and confronting the union in an effort to put the focus on student needs and not the system. TN INSTRUCTOR VERSION AVAILABLE ONLINE #311705

Leaders Who Make a Difference: Sam Palmisano’s Smarter IBM: Day 1Sam Palmisano explains the moves he made to transform IBM into a faster-growing, more profitable company focused on IT solutions to problems of companies, cities, and nations. Instructor version available online. TN #311701

Leadership, Culture, and Transitions at lululemonThis case highlights the fundamental tensions that entrepreneurial companies and their leaders face when going to scale: balancing rapid growth with the need to leverage their organizational architecture and culture as the firm evolves. TN #410705

“Students truly enjoyed this case. It covers more than change. We used it to discuss organizational and leadership characteristics and strategy. The videos were well done and highly engaging.”

REVIEW ON THE HBP EDUCATION WEBSITE*


Paul Levy: Taking Charge of the Beth Israel Deaconess Medical CenterIn 2002, Paul Levy became CEO of the struggling Beth Israel Deaconess Medical Center. This case presents users with an unvarnished view of the details of day-to-day general management through the eyes of Levy. TN #303058

Terror at Taj Bombay: Customer-Centric LeadershipOn November 26, 2008, terrorists launched a series of attacks in Mumbai, India, including an attack at the Taj Mahal Palace and Tower. Following the crisis, the staff at the Taj received praise for their selfless actions in placing the safety of the guests ahead of their own. TN #511703

Find more multimedia cases at hbsp.harvard.edu/elearning

ARTICLES

Articles from Harvard Business Review, HBR.org, and other renowned sources provide up-to-the-minute ideas from the best business thinkers.

New Articles

Being the Boss in Brussels, Boston, and Beijing When misunderstandings arise among members of global teams, it’s often because managers conflate attitudes toward authority and attitudes toward decision making. This article explains how to navigate these 2 distinct dimensions of leadership culture. HARVARD BUSINESS REVIEW #R1704D

Changing the World, One Nudge at a TimeEvery organization is in the business of changing people’s behavior. In this article, the head of the UK’s Behavioural Insights Unit explains why governments are slowly embracing the idea that to help encourage people to act in a certain way, leaders simply need to make it easier. ROTMAN MANAGEMENT MAGAZINE #ROT332

Developing Innovative Solutions through Internal Crowdsourcing Internal crowdsourcing, which enlists ideas from employees, is not as well-known as other forms of crowdsourcing. Managed well, however, it can open rich new sources of innovation. MIT SLOAN MANAGEMENT REVIEW #SMR614

An Early Warning System for Your Team’s Stress Level Stress causes absenteeism and burnout. But how can you tell whether a colleague or an employee is at risk from severe stress? The author proposes using the APGAR scoring system, which can help executives quickly recognize and articulate factors that may lead to burnout. HARVARD BUSINESS REVIEW WEB ARTICLE #H03MBB

How AI Will Change the Way We Make Decisions Economic theory suggests that the introduction of more artificial intelligence into our lives and economy means that human judgment will become more valuable, not less. HARVARD BUSINESS REVIEW WEB ARTICLE #H03T32

How to Catalyze Innovation in Your OrganizationExecutives can fuel the emergence of new ideas by understanding and tapping the power of employee networks. MIT SLOAN MANAGEMENT REVIEW #SMR616

How to Manage a Needy Employee This article explains how to handle employees who require extra support, training, and time from their managers. HARVARD BUSINESS REVIEW WEB ARTICLE #H03OZ3


Leading Transformation During his 16 years as CEO, Jeffrey Immelt engineered a radical makeover of GE, repositioning the firm as a digital industrial company looking to define the future of the Internet of Things. Immelt shares what he learned about leading a giant organization through massive changes. HARVARD BUSINESS REVIEW #R1705B

The Most Underrated Skill in ManagementLeaders who can formulate clear problem statements get more done with less effort and move more rapidly than their less-focused counterparts do. As valuable as good problem formulation can be, however, it is rarely practiced. MIT SLOAN MANAGEMENT REVIEW #SMR603

Pepsi, United, and the Speed of Corporate Shame In the wake of several high-profile public controversies, the author highlights 3 basic realities businesses are facing: the speed of corporate shame is as fast (and as ruthless) as the Internet, everyone expects an apology, and employees must feel safe and empowered to speak up. HARVARD BUSINESS REVIEW WEB ARTICLE #H03LY1

The Smart Way to Respond to Negative Emotions at Work Many executives try to ignore negative emotions in their workplaces—a tactic that can be counterproductive and costly. If employees’ negative feelings are responded to wisely, they may provide important feedback. MIT SLOAN MANAGEMENT REVIEW #SMR595

What Leaders Need to Know about Organizational Culture This article integrates the most consistent findings that leaders need to know about organizational culture and what they can do to build strong, successful cultures that bring out the best in their firm’s employees. BUSINESS HORIZONS #BH816

Popular Articles

The Authenticity Paradox Authenticity is the new gold standard for leadership. But people too often use it as an excuse for sticking with what’s comfortable. In order to grow, managers need to experiment, adapt, and move beyond their comfort zones. HARVARD BUSINESS REVIEW #R1501C

Coming Up Short on Nonfinancial Performance Measurement Tracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies fail to do so successfully. HARVARD BUSINESS REVIEW #R0311F

Connect, Then LeadMachiavelli said, “It is much safer to be feared than loved,” but a growing body of research suggests that warmth is the first conduit of influence; it facilitates trust and the communication and absorption of ideas. HARVARD BUSINESS REVIEW #R1307C

The Focused LeaderIf leaders are to direct the attention of their employees toward strategy and innovation, they must first learn to focus their own attention in 3 broad ways: on themselves, on others, and on the wider world. HARVARD BUSINESS REVIEW #R1312B

How to Give a Killer Presentation In this article, the curator of the TED conference series shares 5 keys to great presentations. As long as the substance of the presentation is solid, a speaker’s delivery can be transformed from muddled to mesmerizing in a matter of hours. HARVARD BUSINESS REVIEW #R1306K


The Innovator’s DNAHow do visionaries and business leaders come up with groundbreaking ideas? Jeffrey H. Dyer, Hal B. Gregersen, and Clayton M. Christensen reveal how innovative entrepreneurs differ from typical executives. The authors’ study demonstrates that 5 “discovery skills” distinguish the most creative executives. HARVARD BUSINESS REVIEW #R0912E

Leadership Is a ConversationOne-way, top-down communication between leaders and their employees is no longer useful or even realistic. Today’s leaders achieve far more engagement and credibility when they take part in genuine conversation with the people who work for and with them. HARVARD BUSINESS REVIEW #R1206D

Using the Crowd as an Innovation PartnerThis article describes the 4 ways organizations can tap into crowd-powered problem solving—contests, collaborative communities, complementors, and labor markets—and describes how and when to integrate each one into its operations. HARVARD BUSINESS REVIEW #R1304C

Find more articles at hbsp.harvard.edu

BOOKS & CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks. Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Educators on the HBP for Educators web site.

Books

Creating Great Choices: A Leader’s Guide to Integrative Thinking Integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. In this book, Roger Martin and Jennifer Riel blend storytelling, theory, and hands-on advice to illustrate how integrative thinking works—and how to do it. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10130

Empathy (HBR Emotional Intelligence Series) Featuring the work of Daniel Goleman, Annie McKee, and Adam Waytz, this volume helps managers understand what empathy is, why it’s important, and how to surmount the hurdles that make one less empathetic. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10146

The Heart of Change: Real-Life Stories of How People Change Their Organizations This book moves beyond process to explain how to help people think and feel differently in order to meet their shared change goals. Authors John Kotter and Dan Cohen argue that connecting with people’s emotions is what will spark the behavior change and actions that lead to success. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #2549

How to Be Happy at Work: The Power of Purpose, Hope, and Friendship In this new book, Annie McKee sheds new light on the powerful relationship of happiness to individual, team, and organizational success. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10073

Leadership That Gets Results (Harvard Business Review Classics) Daniel Goleman explores which precise leadership behaviors yield positive results. Goleman outlines 6 distinct leadership styles, detailing the types of business situations each style is best suited for and explaining how leaders can expand their repertoire of styles. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10102


Leadership on the Line, with a New Preface: Staying Alive through the Dangers of Change Leading change may require risks that can jeopardize a leader’s career and personal life. But it doesn’t have to be that way. In this book, Ronald Heifetz and Marty Linsky present everyday tools that give equal weight to the dangerous work of leading change and the critical importance of personal survival. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10125

Mindfulness (HBR Emotional Intelligence Series) The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and greater peace of mind. This book offers managers practical steps for building a sense of presence into their daily work routine. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10143

Resilience (HBR Emotional Intelligence Series) How do some people bounce back so well from daily setbacks, professional crises, or even intense personal trauma? This book reveals the key traits and approaches of those who emerge stronger from challenges and presents an approach to an effective career reboot. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10145

What Makes a Leader? (Harvard Business Review Classics) In his research, Daniel Goleman has found that truly effective leaders are distinguished by a high degree of what is called “emotional intelligence.” Although the chief components of emotional intelligence can sound unbusinesslike, Goleman draws direct ties between emotional intelligence and measurable business results. AVAILABLE AS AN EBOOK. HARVARD BUSINESS REVIEW PRESS #10101

Chapters

Defining Leadership Code: The Five Rules of Effective Leadership In this chapter, the authors define the 5 rules of leadership and describe briefly how leaders can make the leadership code real for themselves and their organizations. FROM The Leadership Code: Five Rules to Lead By. HARVARD BUSINESS REVIEW PRESS #3921BC

Communicating, Negotiating, and Resolving Conflicts across CulturesThis chapter discusses the impact of culture on communication. The authors explore different cultural codes and conventions and their respective roles in the failure of intercultural communication. FROM Cultural Intelligence: Living and Working Globally, Second Edition. BERRETT-KOEHLER PUBLISHERS #BK0005

Competitive Advantage: The Value Chain and Your P&L—Applying Michael Porter’s Value Chain Framework to Your BusinessThis chapter introduces one of Michael Porter’s seminal frameworks, the value chain—the sequence of activities a company performs to design, produce, sell, deliver, and support its products or services.FROM Understanding Michael Porter: The Essential Guide to Competition and Strategy. HARVARD BUSINESS REVIEW PRESS #8890BC

Good Writing: It Begins with Principles Effective communication and good writing rest on a foundation of basic principles. This chapter outlines several of the simple principles that govern good written communication. FROM Harvard Business Essentials: Business Communications. HARVARD BUSINESS REVIEW PRESS #6853BC

Why Every Company Needs Evidence-Based Management This chapter introduces the ideas behind evidence-based management and shows how managers and their companies can profit by turning this management technique into a way of thinking.FROM Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management. HARVARD BUSINESS REVIEW PRESS #2561BC

Find more books and chapters at hbsp.harvard.edu/ebooks


SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion. Results are available immediately for a comprehensive debrief session. All simulations include a detailed Teaching Note.

NEW Innovation Simulation: Breaking NewsIn this 20-minute simulation, students manage the innovation process for The Citizen Sun, a struggling newspaper company. The simulation begins with a mandate from the CEO to develop new ideas to counter the Sun’s declining sales, subscriptions, and web traffic. Working with limited time and budget, students must generate a list of potential innovations and then submit the best available idea to the CEO. The simulation illustrates the challenges of innovation management, the tradeoffs between different types of innovation, the role of organizational context in innovation, and the potential of open innovation. TN SEAT TIME: 20 MINUTES #8675

NEW Organizational Behavior Simulation: Leveraging NetworksThis fast-paced group simulation teaches students about the structural properties of social networks. Students are placed in networks of 7 to 10 players with the goal of obtaining certain key resources from other members of their network. Students can trade and communicate only with people they are directly connected to, and some will have more advantageous network positions than others do. This immersive exercise teaches students about network structures and properties, social capital, reciprocity, and the power of networking. TN SEAT TIME: 20 MINUTES #8682

Change Management: Power and Influence V2 In this single-player simulation, students face the challenge of implementing an enterprisewide, strategic change initiative. To understand how power and influence affect the ability to bring change to an organization, students take the role of a middle manager or the CEO at a manufacturing firm considering adopting a sustainability program. Students choose among up to 18 change levers as they attempt to move members of the organization from awareness to adoption. TN SEAT TIME: 90 MINUTES #4345

“This simulation was a very useful exercise to not only try out different types of influence “levers” but also to explore how to effectively time and sequence those efforts as well—all in the context of a major organizational change initiative.” REVIEW ON THE HBP EDUCATION WEBSITE*

Data Analytics Simulation: Strategic Decision MakingCreated by Tom Davenport, renowned thought leader on big data, this single-player simulation teaches students the power of analytics in decision making. Acting as the brand manager for a laundry detergent, students are tasked with turning around the brand’s performance by using sophisticated analytic techniques to understand current issues and determine the best strategy for improving performance. TN SEAT TIME: 75 MINUTES #7050

UPDATED Leadership and Team Simulation: Everest V3 In this award-winning simulation, students learn group dynamics and leadership through the dramatic setting of a Mount Everest expedition. Students are assigned 1 of 5 roles on a team of hikers; as they attempt a climb to the summit, they must reach individual goals while also sharing information to maximize group achievement. The new version of the simulation retains the same core experience and learning objectives, while featuring a new design, more flexibility for different class sizes, new team challenges, and other new features for students and faculty. TN SEAT TIME: 90 MINUTES #8867 *ALSO AVAILABLE IN SPANISH #7000-HTM-SPA

“Excellent tool to observe the leadership and teamwork in action. Participants get really involved in the simulation, and they behave like in a real life experience.”

REVIEW ON THE HBP EDUCATION WEBSITE*


New Venture Simulation: The Food Truck ChallengeIn this 20-to-30-minute simulation, students work in small teams to try to run a successful food truck. Teams attempt to maximize profit over several simulated weeks while considering the trade-offs between analysis, experimentation, and scale. It covers the value of learning by doing, prototyping, and willingness to fail and is ideal for discussions of innovation, product development, design thinking, team learning, lean startup, marketing, and organizational learning. TN SEAT TIME: 30 MINUTES #7201

Organizational Behavior Simulation: Judgment in a CrisisCreated by Michael A. Roberto, the coauthor of Leadership and Team Simulation: Everest, this single-player simulation explores cognitive bias and decision making during a crisis. Matterhorn Health has launched the GlucoGauge blood glucose monitor with high expectations, but customers are reporting accuracy problems with the device. Acting as product managers, students receive a rapid series of emails, video messages, and voice mails about the problem and must make recommendations about how to respond. TN SEAT TIME: 60 MINUTES #7077

Find more simulations at hbsp.harvard.edu/simulations

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses or as prematriculation requirements for MBAs, or assigned as homework over a semester or a year. Online Courses are available as complete courses or in sections.

Updates to online courses include a redesigned administrator section, randomized ordering of student exam questions, and a Certificate of Completion.

Management Communication Online CourseThis Online Course covers 3 key topics in business communications: planning, writing, and presenting. It follows 2 managers as they face various communication challenges on the job. It includes more than 30 expert videos, 50 interactive exercises, writing and audio examples, checklists, and templates, and each section concludes with an exam. Available as a complete course or in sections. TN

� � Complete Course SEAT TIME: 18–22 HOURS | #4337

� �Writing in Business Section SEAT TIME: 12–14 HOURS | #4341

� � Presenting in Business Section SEAT TIME: 12–14 HOURS | #4343

Mathematics for Management Online Course Mathematics for Management covers the mathematical concepts students commonly use to solve quantitative problems in the MBA curriculum, including sections on algebra, calculus, statistics, probability, and finance. From determining maximum profits using calculus to calculating market demand using statistics, the course gives students a practical understanding of using math in a management context. TN

� � Complete Course SEAT TIME: 12–20 HOURS | #3350 � � Algebra Section SEAT TIME: 3–4 HOURS | #6004 � � Calculus Section SEAT TIME: 3–4 HOURS | #6006 � � Statistics Section SEAT TIME: 3–4 HOURS | #6007

� � Probability Section SEAT TIME: 3–4 HOURS | #6008 � � Finance Section SEAT TIME: 3–4 HOURS | #6009

12 General Management • 2018

Quantitative Methods Online Course Statistical methods are often used to solve business problems. This course teaches statistics with a special emphasis on developing the skills and instincts needed to make good decisions and become a more effective manager. The course is set at a Hawaiian resort that is interested in implementing a more rigorous and data-driven approach to making business decisions. Students develop statistical models and explore sampling and estimation techniques intended to increase the resort’s profitability. TN

� � Complete Course SEAT TIME: 20–50 HOURS | #504702 � � Regression Section SEAT TIME: 5–6 HOURS | #6012

Spreadsheet Modeling Online Course: Excel 2013This updated course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems. It is appropriate for beginning and experienced users of Excel. The course takes place at a fictional French bakery, and students use the features and functions of Excel to study product costs, determine pricing, and track weekly payroll. TN

� � Complete Course SEAT TIME: 10–20 HOURS | #9052

� � Introductory Section SEAT TIME: 4–8 HOURS | #9053

� � Advanced Section SEAT TIME: 6–12 HOURS | #9054

Find more Online Courses at hbsp.harvard.edu/onlinecourses

TEACHING GUIDES

Case Startup Kit

The Case Startup Kit recommends cases ideal for teaching as a “first case” for aspiring case teachers, with cases selected for their brevity, ease of use, and teachability. Each case comes with a Teaching Note.

CASES FOR GENERAL MANAGEMENT INCLUDE:

� � Applied Research Technologies, Inc.: Global Innovation’s Challenges #4168

� � Calveta Dining Services, Inc.: A Recipe for Growth? #4261

� � Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy #4199

� � A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products #2177

� � Demand and Supply Forecasting at Air Products—Electronics Specialty Materials #107018

� � Forecasting the Adoption of E-Books #505063

Course Modules

� � Great Business Leaders: The Importance of Contextual Intelligence


Syllabi

This list of Harvard Business Publishing books and eLearning materials with associated course outlines helps instructors choose additional reading material for their courses.

SYLLABI FOR GENERAL MANAGEMENT INCLUDE:

� � Conquering the Chaos: Win in India, Win Everywhere � � Higher Ambition: How Great Leaders Create Economic and Social Value � � Reinventing Project Management: The Diamond Approach to Successful Growth and Innovation � �What I Didn’t Learn in Business School: How Strategy Works in the Real World

Find more syllabi at hbsp.harvard.edu/syllabi

HARVARD MANAGEMENTOR

Delivered entirely online, Harvard ManageMentor is the leading business reference from business experts, featuring 44 self-paced modules that address the full spectrum of management issues. Many modules are also available in Spanish, Portuguese, Mandarin, and French.

MODULES IN GENERAL MANAGEMENT INCLUDE:

� � Business Case Development #9002

� � Change Management #9006

� � Crisis Management #9009

� � Decision Making #9011

� � Delegating #9012

� � Goal Setting #9022

� �Managing Upward #9028

� �Meeting Management #9030

� � New Manager Transitions #9033

� � Presentation Skills #9034

� � Time Management #9049

� �Writing Skills #9051

Find more Harvard ManageMentor modules at hbsp.harvard.edu/hmmT

VIDEO SHORTS

These free, short videos are all under 10 minutes long and illustrate a case’s central learning objective. The streaming video is available to registered Premium Educators at hbsp.harvard.edu.

CASES WITH VIDEO SHORTS IN GENERAL MANAGEMENT INCLUDE:

� � Allianz (A1): An Insurer Acquiring a Bank? #305013

� � Children’s Hospital and Clinics (A) #302050

� � General Electric’s 20th Century CEOs #406118

� � HCL Technologies (A) #408004

Find more Video Shorts at hbsp.harvard.edu/videoshorts

EDUCATORS

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@HarvardBizEdu

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Academic Discounts for Students

Save your students up to 60% off the price of Harvard Business Publishing course materials by building a coursepack on the Harvard Business Publishing Education website. Annual contracts for academic institutions, which provide additional discounts on course materials, are also available.

BUILD A COURSEPACKTO PROVIDE DISCOUNTS

1. Visit hbsp.harvard.edu.

2. Register as an Educator—it’s free.

3. Select course materials and add themto a new coursepack.

4. Activate the coursepack.

5. Provide the unique coursepack URLto students.

6. Students access the URL andautomatically save up to 60% offcourse materials.

© 2018 Harvard Business School Publishing.

Harvard Business Publishing is an affiliate of Harvard Business School.

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