GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS Commercial Districts’ policy experience in the...
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GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
Commercial Districts’ policy Commercial Districts’ policy experience experience
in the Lombardy Regionin the Lombardy Region
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
Goals and Strategic ContextGoals and Strategic Context
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COMPETITIVENESS OF TRADE ENTERPRISES
URBAN REVITALIZATION
Work in progress:
Building and strengthening of a territorial policy, which aims at sustainability and responsibility and integrates
actions of every involved subject , respecting the different roles.
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
The role of the regional The role of the regional administration administration
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1. Fostering (Approving an application and co-financing it)
2. Assistance and support
Setting of regional common standards and instructions as well as benchmarking operations that help the reinforcing of the new organization.
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
Project milestones: Project milestones: from the start to from the start to nowadaysnowadays
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In 2007
Oct 22: Roll-out meeting for the Trade Districts concept
In 2008
Jul 24: Approval of the criteria for the Districts’ 1st call for proposals
Jul 08: Approval and publishing of Districts’ 1st call for proposals
In 2009
May 06: Approval of the criteria for the Districts’ 2nd call for proposals
May 07: Ratification of the 1st final list of Districts
May 08: Meeting on Districts 1st call results
May 25: Approval and publishing of Districts’ 2nd call for proposals
Oct 14: Ratification of the 2nd final list of Districts
Oct 22: Seminar on Districts 2nd call results
Oct 28: Publishing of the list of the officially recognised Districts
Nov 09: Districts Laboratory start-up and presentation Districts’ 3rd call.
In 2010
Jan 30: Deadline for the Districts’ 3rd call and International Conference
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
The results of the first calls for proposalsThe results of the first calls for proposals
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231 admitted municipalities totalling:
about 3,8 million residents more than 64.000 trade activities
(small, medium and large surface)
about 6 million squared meters total sales area
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
primo bando
64.040.854
secondo bando
35.939.960
Financial DataFinancial Data
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INVESTMENT AMOUNTIn two Districts calls for
proposals
99,98 99,98 MILLION EuroMILLION Euro
Financial leverage
43,6
25,0
20,4
11,0
0
10
20
30
40
50
60
70
primo bando secondo bando
Milioni
contributo RL
proponente
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
Strengths of DistrictsStrengths of Districts
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Integration between different municipality policies
Larger partnership (in political and financial terms)
Medium and Long-term vision and strategy
Orientation towards dynamic development
Flexibility and self-government of trade public rules
Measurability of results
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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Location of City Town partecipantsLocation of City Town partecipants
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
PartnershipPartnership
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Associations of traditional shopkeepers(obligatory sharing)
Chambers of Commerce
Other Local Authorities and Agencies
Modern retailers and Shopping centres
Other sectors’ operators and no profit actors
Private sector (i.e. banks)
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
The Regional Decree 10397 dated 2009, The Regional Decree 10397 dated 2009, Oct 28 Oct 28 “Detailed rules defining territorial “Detailed rules defining territorial
boundaries of Commercial Districts”boundaries of Commercial Districts”
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“Commercial District” = connection between municipalities and other organizations which enables citizens, enterprises and social organizations to consider trade activities as the first factor of integration and exploitation of the territory resources, in order to improve the urban area quality and its competitiveness. Urban Commercial Districts (DUC): commercial districts developing in the territory of a single Municipality; (for each Province main town only DUC is admitted)Joint Inter-Municipalities Commercial District (DiD- “Distretto diffuso di importanza intercomunale”): commercial districts including several small municipalities
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
The Regional Decree 10397 dated 2009, The Regional Decree 10397 dated 2009, Oct 28Oct 28
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- The Region creates a special list of districts divided in two parts : Urban Commercial Districts (DUC) and Joint Inter-Municipalities Commercial Districts (DiD). -The Region enters every District, which benefited from the regional co-financing tool, in the above mentioned list as well as every other subject who asks for its inclusion in the list (without a regional co-funding).
-Municipalities, usually every 3 years, provide the Region with news about the endurance of the requirements that allowed the construction of the districts, the activities carried out and the achieved results.
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
A strategic toolA strategic tool
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The regional laboratory for Districts
As a supporting tool for Districts’ implementation and tangible results
production.
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
ObjectiveObjective
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Encourage the construction and maintenance of a professional network
for cooperation among actors
A place to stimulate energy, resources and creativity of single territories, sharing a
common methodology
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
Three guidelines of strategic Three guidelines of strategic interventionintervention
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Evaluation of collected results and performance analysis (institutional goal)
Support and assist Districts’ activity and their development (procedural goal)
Theoretical structuring and modelling of the policy experiences (long-term goal)
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
1) Shared results evaluation and 1) Shared results evaluation and performanceperformance analysis analysis
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Effectiveness of each district with respect to regional policies
Systematic check of performance indicators: overview of the program progress Analysis of customer satisfaction about Districts program
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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Comparisons and competition among Districts
Strategical training
Training operative and management for managers and stakeholder of districts
Support for common services’ start-up
22) ) Support and assistance for the Support and assistance for the local level Districts’ implementation local level Districts’ implementation
and developmentand development
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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Defining the policy development
Construction of patterns of analysis Individuation of best practices Communication Scientific and Operative Meeting Enact an international scientific network
3) 3) Experience interpretation, Experience interpretation, modelling and scientific modelling and scientific
considerations on the policy considerations on the policy
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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Operative instrument of workshopOperative instrument of workshop
Gradual and flexible activation of many needs adaptive tools and best conditions for their introduction.
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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the “social network” of Districts
Encourage network development and tight communication between actors involved of Districts Its role is central for the community of managers and stakeholders
The site will be on-line for the date of interview – 21/01/2010
1) Website1) Website
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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Modeling, summary and periodical check :
o Performance indicatorso Structural indicatorso Management indicators
Territorial analysis of satisfaction and perception about initiatives, focus group and surveys
We have already conducted an investigation of the management of district
2) 2) Monitoring of indicatorsMonitoring of indicators
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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Periodic report and annual price for the best performances
Encouraging the practice of benchmarking and pushing for positive and virtuous competition.
3) Public 3) Public instruments of instruments of benchmarkingbenchmarking
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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4) 4) Workshops and meetings among Workshops and meetings among DistrictsDistricts
Collective and comparative education about key issues for the analysis and maintenance of districts
(Models of governance, real valorization of partnership, highlights of the districts territory, focus about strategy and coherent programs, …)
First meeting: 03/12/2009Second meeting: 20/01/2010
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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DIRECTProviding the districts with credentials of education suppliers … for the creation of a lombard centre for excellence
INDIRECT
Educational Tour, staff exchange
2 Educational Tour of 2007 (UK, Barcelona) and 2009 (Lyon and Bilbao)
5) Educational 5) Educational instrumentsinstruments
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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SCIENTIFIC MEETINGS AND NETWORK BETWEEN EXPERTSTo encourage the theoretical modelling and classification
PUBLICATIONSDiffusion of case histories in Lombardy Region, promotion of a working method chosen for dissemination of Commercial Districts issues.
6) 6) Scientific examinationScientific examination
GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS
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TECHNICAL SECRETARIAT OF LABTECHNICAL SECRETARIAT OF LAB
++
COMPANIES AND INSTITUTIONS COMPANIES AND INSTITUTIONS OF REGIONAL SYSTEMOF REGIONAL SYSTEM
++
SCIENTIFIC STEERING COMMITEESCIENTIFIC STEERING COMMITEE
Plan and staffPlan and staff