General Aviation: Under Attack

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INFORM, EDUCATE, ADVOCATE www.AOPA.org

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General Aviation: Under Attack

DEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com

GA is greatly misunderstood…Results in major challenges for the future

•Loss of funding

•Increased taxes

•FAA reauthorization problems

•Security regulations

•Loss of Airports

•Negative perception of GA

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General Aviation: Under Attack


USA Today – this morning!:

"Congressmen are spending millions building runways at these little airports. That is just a complete waste of money," says Jonathan Ornstein, CEO of Mesa Air Group, a regional air carrier.

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Define what GA is….not what it isn’t

• Develop a campaign approach

• Flood DC market to reach policy makers

• Target states where we can influence critical legislators

• Use print, TV, radio, PR, meetings, collaboration with stakeholders, members, influential's across the country, airports, and others to spread the message

General Aviation: Communication Strategy

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Tell the stories of GA

• Vs. trying to defend business jets

• Multimedia campaign and robust website

• Real pilots going about their business every day at over 5,000 public use airports

• Value of the airports to the community

• Critical part of the Nation’s transportation system

• Impact on economy and jobs

• It’s an American freedom being jeopardized

General Aviation: Communication Strategy

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INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com

The Campaign: GAServesAmerica.com

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The Campaign: Online

Spreading message with online advertising, web resources, viral media and social networking

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The Campaign: On AOPA.org

•Over 150,000 unique users of the web site

•Directed over 17,000 of these policy influencers to the web site including

– US House of Representatives

– US Senate– FAA and other federal agency officials

– State and local legislators and transportation officials

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The Campaign: Online Results

•Over 150,000 unique users of the web site

•Directed over 17,000 of these policy influencers to the web site including

– US House of Representatives– US Senate– FAA and other federal agency officials– State and local legislators and transportation officials

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The Campaign: Print Advertising

Ads in national and state publications that show real communities and people that depend on GA

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The Campaign: Celebrity Appeal

•Actor Harrison Ford

•Passionate about GA

•Star power gains immediate media attention

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The Campaign: Celebrity Appeal

•Actor Morgan Freeman

•Passionate about GA

•Star power and voice gain immediate media attention

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The Campaign: At Key Airports

Airport diorama at DCA

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The Campaign: TV and Radio Advertising

• Impactful commercials showing the affect of GA on businesses, communities and jobs

•CNN, Fox News Channel, CNBC, MSNBC, Fox News Business, WTTG, WE, WUSA, National Public Radio

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The Campaign: Media Coverage

And we are getting coverage, stories, interviews….

Wall Street Journal, Bloomberg News, New York Post, Business Week, TheStreet.com, Los Angeles Business, CQ Weekly, National Journal, POLITICO, GA News, Examiner.com, Ashbury Park Press, Aero-News Network, Wichita Eagle, Wichita Business Journal, AvWeb, Weekly of Business Aviation and multiple regional industry publications

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The Campaign: Partnership

• NATA support– Jim Coyne – Chairman, Advisory Council– Member support – displays, events and fundraising

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The Campaign: Partnership

• EAA – An Exciting New Relationship– Craig Fuller and Tom Poberezny sign Memorandum of Understanding at Oshkosh

–Pledged to support each other’s efforts to promote, protect, and expand the general aviation community.

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The Campaign: AOPA State Political Involvement

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The Campaign: Strong, committed membership

Over 415,000 members nationwide

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The Campaign: Airports & State Advocacy Team

Joey ColleranDirector of Advocacy

Mark KimberlingManager, State Legislative Affairs

John CollinsManager, Airport Policy

Jesse RomoAirport Support Network Director

PROMOTING AND PROTECTING GENERAL AVIATION AT THE STATE AND LOCAL LEVEL

Bill DunnVice President,

Local Airport Advocacy

Greg PecoraroDepartment Vice President

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The Campaign: What can you do?

Go to www.GAservesAmerica.com

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The Campaign: What can you do?

Join the AOPA Airport Support Network

More than 2,000 Volunteers and Public-Use airports

Working with AOPA to Promote, Protect, and Defend America's Community Airports

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Let’s keep it that way.

GENERAL AVIATION SERVES AMERICA…

www.GAServesAmerica.com

General Aviation: Under Attack

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